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Nura (company)

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nura
Company typePrivately held company
IndustryConsumer Electronics
FoundedMelbourne, Australia 2015
FoundersDragan Petrovic, Luke Campbell, Kyle Slater
HeadquartersBrunswick,
Melbourne
,
Australia
Number of locations
1
Key people
Dragan Petrovic (CEO), Luke Campbell (CTO)
Productsnuraphone
Brandsnura, nuraphone
Parentnura operations pty ltd
Websitehttps://www.nuraphone.com

nura is a consumer electronics company based in Melbourne Australia, that designs and manufactures personalized headphone technology. Their proprietary technology automatically monitors otoacoustic emissions to measure a person's hearing in 1-2 minutes.[1]

History

nura was founded in 2015 by Luke Campbell, Dragan Petrovic and Kyle Slater.[2] The company's proprietary technology that measures otoacoustic emissions is based on research Campbell, a medical doctor and hearing scientist[3][4], conducted as part of his PhD on cochlear implants at the University of Melbourne.[5]

Funding

nura received initial funding and product development support from Trike [6] and MedTech.[7]

Melbourne Accelerator Program

The Melbourne Accelerator Program granted nura (then named "nuraloop") an Entrepreneurial Fellowship in 2015[8], giving nura office space, mentoring and $20,000 in funding to develop the initial prototype of the nuraphone using the personalization technology.

Hax

In 2016, nura joined HAX, a hardware accelerator program based out of Shenzen, China, which provided nura with funding to develop the prototype nuraphone into a completed direct-to-market product.[9]

Crowdfunding

nura ran a crowdfunding campaign on Kickstarter between May 16, 2016 and July 15, 2016[10], to raise funds to begin mass production of the nuraphone.[11]The campaign's initial goal of $100,000 (USD) was reached in 14 hours.[12] [13]The Kickstarter campaign ultimately raised $1.7 million USD from the 8500 backers to become the largest Kickstarter campaign in Australian history[14], while crowdfunding on Indiegogo raised an additional $200,000.[15]

Venture Capital

In January 2017, nura raised a $5 million (USD) seed-funding round, which was led by Blackbird Ventures, SOS Ventures and Qualgro VIC [16], and also included Google Access Chief Executive Craig Barratt, and music industry veterans Ric Salmon and Brian Message from UK-based ATC Management[17]. This was followed by a $15 million Series A round also led by Blackbird Ventures in July 2018[18].

Launch

nura officially began operations on October 3, 2017, giving the general public access to the nuraphone.[19]

Products

nuraphone

The nuraphone is a headphone that personalizes sound by measuring how the human ear responds to different sound frequencies [20] [21], and is patent-protected as the only consumer electronics headphone to do so by monitoring otoacoustic emissions.[22]

Reception

The nuraphone has received positive reviews, with reviewers commending the quality and uniqueness of the nuraphone's personalized sound. [23][24][25][26][27] Some reviewers have noted the nuraphone's unusual combined in-ear and over-ear design [28]; however, many reviewers also praised the comfort and design. [29][30]

Publication Score
Wired 8/10[31]
Techradar 4/5[32]
TechAdvisor 4/5[33]
Stuff 5/5[34]
MusicRadar 4.5/5[35]
TrustedReviews 8/10[36]
Pocket-link 4/5[37]
Like Hifi (DE) 95%[38]
Head-Fi 4/5[39]
Pickr 4.3/5[40]
Alphr 4/5[41]
ExpertReviews 4/5[42]

nuraphone /G2

nura released a free firmware update for the nuraphone in July, 2018 that enabled additional features such as Active Noise Cancellation, audio pass-through, and enhancements to voice calls and button presses.[43]

Design and Technology

Personalization

The nuraphone's personalization works by monitoring the user's otoacoustic emissions, and then adjusts sound based on these measurements.[44] [45]

Design

The nuraphone has a patented design (Inova) that includes both in-ear monitors [46] and over-ear cups.[47] [48]

Tesla valves

The nuraphone features Tesla valves[49]that circulate air through the ear cups.[50]

Patents

There are three patents[51]covering the nuraphone's design and personalization of auditory stimulus.

  • US 9,497,530
  • US 9,794,672
  • WO2017040327.

Awards

CES Innovation Awards 2018

nura won the Best of Innovation at the CES Innovation Awards 2018 for the nuraphone.

Red Dot award 2018

The nuraphone won the Red Dot: Best of the Best award, the top prize in Red Dot Award: Product Design in the consumer electronics category. Previous winners include Apple AirPods[52]and Google Home.[53][54]

Good Design 2018

The nuraphone was awarded winner the Good Design Award 2018 for product design in consumer electronics.[55]

IDEA 2018

The nuraphone won Gold at IDSA.org IDEA 2018 awards in the consumer technology category.[56]

References

  1. ^ "Nuraphone review: Noise-cancelling headphones with a personal touch". The Independent. Retrieved 2018-09-24.
  2. ^ ""We're better than all of them": How Melbourne headphones startup nura is planning to be as big as Bose - SmartCompany". SmartCompany. 2018-08-06. Retrieved 2018-09-24.
  3. ^ ""We're better than all of them": How Melbourne headphones startup nura is planning to be as big as Bose - SmartCompany". SmartCompany. 2018-08-06. Retrieved 2018-09-06.
  4. ^ Wells, Peter (2018-07-20). "Nura co-founder explains how his 'personalised' Nuraphones work". The Sydney Morning Herald. Retrieved 2018-09-06.
  5. ^ "How Australia is leading the world for custom headphones". Financial Review. 2018-05-21. Retrieved 2018-09-24.
  6. ^ "Nura". Tricycle Developments. Retrieved 2018-09-21.
  7. ^ "STC Australia Five Fledgling MedTech Startups Get $20,000 Seed Funding and Acceptance to Training & Mentoring Program - STC Australia". www.stcaustralia.org. Retrieved 2018-09-24.
  8. ^ "Promising startups bound for glory with the Melbourne Accelerator Program - The Melbourne Engineer". The Melbourne Engineer. 2015-05-18. Retrieved 2018-09-24.
  9. ^ Wells, Peter (2018-07-20). "Nura co-founder explains how his 'personalised' Nuraphones work". The Sydney Morning Herald. Retrieved 2018-09-24.
  10. ^ "Nura: Headphones that learn and adapt to your unique hearing". Kickstarter. Retrieved 2018-02-27.
  11. ^ Kimmorley, Sarah (2016-07-04). "The best funded Australian Kickstarter campaign ever is for a set of revolutionary headphones". Business Insider Australia. Retrieved 2018-09-21.
  12. ^ "Update 1: FUNDED!!! · Nura: Headphones that learn and adapt to your unique hearing". Kickstarter. Retrieved 2018-09-21.
  13. ^ "Nura: Headphones as unique as your hearing". Indiegogo. Retrieved 2018-09-21.
  14. ^ Kimmorley, Sarah (2016-07-04). "The best funded Australian Kickstarter campaign ever is for a set of revolutionary headphones". Business Insider Australia. Retrieved 2018-09-21.
  15. ^ "Nura: Headphones as unique as your hearing". Indiegogo. Retrieved 2018-09-21.
  16. ^ Swan, David (11/12/2017). "Nura sounds a warning to global headphone giants". The Australian Business Review. Retrieved 24/09/2018. {{cite news}}: Check date values in: |access-date= and |date= (help)
  17. ^ "Nura, a personalised headphone maker, has raised $6 million led by Blackbird Ventures". Financial Review. 2017-02-13. Retrieved 2018-09-21.
  18. ^ "Nura raises $15m to meet headphone demand". Financial Review. 2018-08-23. Retrieved 2018-09-24.
  19. ^ "Nura is finally ready to ship Kickstarter headphones that correct for hearing". The Verge. Retrieved 2018-09-21.
  20. ^ "Nuraphones: headphones reinvented?". Science Focus - BBC Focus Magazine. Retrieved 2018-09-21.
  21. ^ "Nura Claims Its Headphones "Automatically Measure Your Hearing"". Hearing Aid News. 2016-07-04. Retrieved 2018-09-21.
  22. ^ "Patents". www.nuraphone.com. Retrieved 2018-09-21.
  23. ^ "Nuraphones: headphones reinvented?". Science Focus - BBC Focus Magazine. Retrieved 2018-09-21.
  24. ^ "These Headphones Scan Your Ears and Tune Themselves". WIRED. Retrieved 2018-09-21.
  25. ^ "Nura headphones tailor their sound to your ears". CNET. 2016-07-05. Retrieved 2018-09-21.
  26. ^ Martin, Chris. "The Nuraphone G2 update adds noise cancelling and other new features". Tech Advisor. Retrieved 2018-09-21.
  27. ^ "The best noise-cancelling headphones 2018". TechRadar. Retrieved 2018-09-21.
  28. ^ "These Headphones Scan Your Ears and Tune Themselves". WIRED. Retrieved 2018-09-21.
  29. ^ "Nuraphone headphones review". TechRadar. Retrieved 2018-09-21.
  30. ^ "Nuraphone by Nura review". MusicRadar. Retrieved 2018-09-21.
  31. ^ "These Headphones Scan Your Ears and Tune Themselves". WIRED. Retrieved 2018-09-24.
  32. ^ "Nuraphone headphones review". TechRadar. Retrieved 2018-09-24.
  33. ^ Martin, Chris. "The Nuraphone G2 update adds noise cancelling and other new features". Tech Advisor. Retrieved 2018-09-24.
  34. ^ "Nuraphone". Stuff. Retrieved 2018-09-24.
  35. ^ "Nuraphone by Nura review". MusicRadar. Retrieved 2018-09-24.
  36. ^ "Nuraphone Review | Trusted Reviews". Trusted Reviews. Retrieved 2018-09-24.
  37. ^ "Nuraphone review: Clever, unique, brilliant... and totally weird - Pocket-lint". Pocket-lint. 2018-08-14. Retrieved 2018-09-24.
  38. ^ "Test: Nuraphone - Klang aus der Zukunft". likehifi.de - STEREO / STREAMING / HIGH END (in German). 2018-07-09. Retrieved 2018-09-24.
  39. ^ "nura nuraphone". Headphone Reviews and Discussion - Head-Fi.org. Retrieved 2018-09-24.
  40. ^ "Review: Nuraphone headphones (Nuraphone G2, 2018) – Pickr". pickr.com.au. Retrieved 2018-09-24.
  41. ^ "Nuraphone's super clever adaptive headphones now have active noise cancellation". Alphr. Retrieved 2018-09-24.
  42. ^ "Nuraphone review: Brilliantly clever headphones that now come with active noise cancellation". Expert Reviews. Retrieved 2018-09-24.
  43. ^ "Nuraphones update adds noise-cancellation and 'transparency' mode". Engadget. Retrieved 2018-09-21.
  44. ^ "Nuraphones: headphones reinvented?". Science Focus - BBC Focus Magazine. Retrieved 2018-09-24.
  45. ^ "Otoacoustic emission", Wikipedia, 2018-04-29, retrieved 2018-09-24
  46. ^ "In-ear monitor", Wikipedia, 2018-07-02, retrieved 2018-09-24
  47. ^ "Headphones", Wikipedia, 2018-09-18, retrieved 2018-09-24
  48. ^ "Red Dot Design Award: nuraphone". www.red-dot.org. Retrieved 2018-09-24.
  49. ^ "Tesla valve", Wikipedia, 2018-08-28, retrieved 2018-09-24
  50. ^ "Nuraphone headphones review". TechRadar. Retrieved 2018-09-24.
  51. ^ "Patents". www.nuraphone.com. Retrieved 2018-09-24.
  52. ^ "Red Dot Design Award: AirPods". www.red-dot.org. Retrieved 2018-09-24.
  53. ^ "Red Dot Design Award: Google Home Mini". www.red-dot.org. Retrieved 2018-09-24.
  54. ^ "Red Dot Design Award: Google Home Max". www.red-dot.org. Retrieved 2018-09-24.
  55. ^ "nuraphones - Good Design". Good Design. Retrieved 2018-09-24.
  56. ^ "nuraphone". Industrial Designers Society of America - IDSA. 2018-07-30. Retrieved 2018-09-24.
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