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oEmbed is an open format designed to allow embedding content from a website into another page. The specification was created by Cal Henderson, Leah Culver, Mike Malone, and Richard Crowley in 2008.[1] It has become an industry standard for embedding content, used by companies like Twitter to make tweets embeddable in blog posts[2] and by blogging platforms like Medium to allow content authors to include those snippets.[3]

An oEmbed exchange occurs between a consumer and a provider. A consumer wishes to show an embedded representation of a third-party resource on their own website, such as a photo or an embedded video. A provider implements the oEmbed API to allow consumers to fetch that representation.

Version 1.0 debuted on March 21, 2008.

oEmbed providers[edit]

oEmbed clients[edit]

The following software is able to embed content from websites that support oEmbed:


  1. ^ "Announcing OEmbed - An Open Standard for Embedded Content". Leah Culver's Blog. Retrieved 2017-10-26.
  2. ^ Etienne, Stefan. "Twitter intros three new ways to embed timelines". TechCrunch. Retrieved 2017-10-26.
  3. ^ "Embedding". Medium Support. Retrieved 2017-10-26.
  4. ^ "Using the Embed Block". Retrieved 2018-10-02.
  5. ^ "Embeds « WordPress Codex". codex.wordpress.org. Retrieved 2017-12-18.

External links[edit]