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The Octalysis Framework is a human-focused gamification design framework that lays out the eight core drives for humans motivation developed by Yu-Kai Chou.[1]

The framework lays out the structure for analyzing the driving forces behind human motivation. It is the process of applying the core behavior drives that motivate a user to complete a task efficiently through an interactive experience.[2] The Octalysis framework is used in healthcare, fitness, education, training, company, and product design to increase user engagement, ROI and motivation.[3][4][5]

What makes Facebook so addictive?[6]

mHealth has developed applications based on the Octalysis framework to assist people in self-care management and self-stress management. They are using framework to map how top rated stress management apps address the right brain drives and to provide motivation to increase adherence.[5]

Other global companies that have used or been inspired by the Octalysis Framework include IDEO, Google,[7] LEGO, Volkswagen, and Huawei.

See also[edit]


  1. ^ a b Chou, Yu-kai (13 May 2015). Actionable Gamification: Beyond Points, Badges and Leaderboards. Octalysis Media. ISBN 978-1511744041. Retrieved 2016-03-20.
  2. ^ Coronado Escobar, Jesús Eduardo; Vasquez Urriago, Angela Rocio (2014-01-01). "Gamification". Proceedings of the 8th International Conference on Theory and Practice of Electronic Governance. ICEGOV '14. New York, NY, USA: ACM. pp. 514–515. doi:10.1145/2691195.2691307. ISBN 9781605586113. S2CID 34941781.
  3. ^ Daphne, Economou; Ioannis, Doumanis; Frands, Pedersen; Paresh, Kathrani; Markos, Mentzelopoulos; Vassiliki, Bouki (2015). "Evaluation of a dynamic role-playing platform for simulations based on Octalysis gamification framework". Ambient Intelligence and Smart Environments. 19 (Workshop Proceedings of the 11th International Conference on Intelligent Environments). IOS Press: 388–395. doi:10.3233/978-1-61499-530-2-388. ISSN 1875-4163.
  4. ^ Salcu, Adrian Vicentiu; Acatrinei, Carmen (2013). "Gamification applied in affiliate marketing. Case study of 2Parale". Management & Marketing. 8: 767.
  5. ^ a b Ewais, Shaimaa; Alluhaidan, Ala (2015). Classification of Stress Management mHealth Apps Based on Octalysis Framework. Twenty-first Americas Conference on Information Systems.
  6. ^ "Octalysis: Complete Gamification Framework - Yu-kai Chou". Yu-kai Chou & Gamification. Retrieved 2016-03-31.
  7. ^ Talks at Google (2016-04-20), Yu-kai Chou: "A Framework on Actionable Gamification" | Talks at Google, retrieved 2019-04-30 {{citation}}: |last= has generic name (help)