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|Headquarters||Bhubaneswar, Odisha, India|
|Mrs. Jagi Mangat Panda|
|Products||Direct broadcast satellite|
Odisha TV or OTV is a regional Odia Indian cable television station. It is the flagship channel of the Bhubaneswar-based Odisha Television Network.It was started and promoted by Mrs. Jagi Mangat Panda. Odisha Television (OTV) is the first private Electronic Media in the state of Odisha.
Launched in 1997 in the twin cities of Bhubaneshwar and Cuttack, the channel slowly spread to all major towns of the state. Then it became the premier source of news, current affairs and entertainment for the people of Odisha. It is most viewed Odia TV channel in the world. Odisha Television Ltd is the pioneering media venture that boasts of redefining television viewing in Odisha. An undisputed market leader, dominating the market both in advertisement and channel share with five very popular channels (Odisha TV, Tarang TV, Tarang Music, Prarthana TV and the recently launched Alankar TV) in its bouquet; the group is more than a household name in the state.
The brand is known its free, fair and unbiased news reporting. The channel is respected for its integrity and commitment to set and practice enviable standards of journalism.
Apart from a large viewership in Odisha, OTV has a following in other regions of India with large Odia speaking population, including the Bangalore, Vizag, Surat, New Delhi, Mumbai, Chennai and Hyderabad. The key people are Jagi Mangat Panda and her husband and BJD MP Baijayant Panda. Initially four journalism students from Indian Institute of Mass Communication, Dhenkanal were selected from the campus by them to start OTV. They are Jajati Karan, Sarada Lahangir, Sriparna Nayak and Sonali Rath. Now OTV has over 300 staff and the company is worth more than Rs 200 crore.
List of programmes
Most programmes of OTV are news based. It also has programmes related to Art and Culture, Tourism, Business, Food and Festivals. Here are some programmes.[original research?]
- Sakalara Khabara
- The Great Odisha Political Circus
- News Fuse
- Tasty Tasty
- Police File
OTV and eight other channels show the major events of the Rath Yatra, each occurring on a different day, in copious detail; the Snana Purnima (a ritual in which the main deities, Lord Jagannath and his siblings, are ceremonially bathed and decorated), the Gundicha yatra (in which Jagannath comes out of his abode with his brother and sister to go to his aunt’s place on a chariot), the Bahuda yatra (the return of the chariots), and Suna Besha (in which the gods wear heavy gold ornaments). Finally, there is Niladri Bije, in which Lord Jagannath enters his heavenly abode Srimandir, even as Goddess Laxmi fights with him and does not let him enter, but relents when he offers her sweets. While the Gundicha Yatra and Bahuda Yatra are shown live for 8 to 10 hours from morning to evening, Suna Besha starts in the evening at 5pm and ends at 11pm, and Niladri Bije starts at 10pm and only ends at 3am the next morning.