Out-of-box experience

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Out-of-box experience in Windows 11

An out-of-box experience (OOBE (/ˈb/ OO-bee)) is the experience an end-user has when taking a product after unboxing, or for digital distribution, runs the installer, and is preparing to first use it, as opposed to the point-of-sale experience or the interaction experience of an expert user. In computing, this includes the initial configuration of a piece of hardware or software on a computer. The out-of-box experience is typically the first impression a product creates, such as the ease with which a buyer can begin using the product. For hardware products, a positive OOBE can be created with logical easy-to-follow instructions and good quality of manufacturing.[1][2][3]

Microsoft uses this term, particuarly, to refer to the user experience that takes place after software installation, and immediately following the first launch of a software product.[4][5]

Out-of-box failure[edit]

An out-of-box failure (OBF or OOBF) refers to the perceived failure of a product that occurs immediately upon first usage.[6] In relations to computing, an out-of-box failure can refer to the immediate failure mode when installing or performing initial configuration on a piece of computer hardware or software, or a physical defect involving the installation media which requires a return and acquisition of a non-defective product. Causes for out-of-box failures include poor quality control, wrong configuration of the product, and bugs/glitches if the failure is software-related. It can be highly detrimental to the value of the brand, retailer, or OEM, especially when customer expectations for the product are high.[6]

See also[edit]


  1. ^ "Usability Glossary: out-of-box experience". usabilityfirst.com. Diamond Bullet. Archived from the original on 26 September 2004.
  2. ^ "Out-of-box experience". IBM Confidential. IBM. Archived from the original on 21 February 2007.
  3. ^ "Out of Box Experience: Getting it right first time". frontend.com. Archived from the original on 24 August 2012.
  4. ^ "Customize the Out of Box Experience (OOBE)". Windows Hardware Developer. Microsoft. 7 September 2018.{{cite web}}: CS1 maint: url-status (link)
  5. ^ "Out Of Box Experience". Windows Hardware Developer. Microsoft. 5 May 2017.{{cite web}}: CS1 maint: url-status (link)
  6. ^ a b Spacey, John (25 January 2017). "What is Out Of The Box Failure?". Simplicable.