P90X

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P90X
P90X system.jpg
P90X Materials
Inventor Tony Horton
Inception 2003
Current supplier Beachbody

P90X, or Power 90 Extreme, is a commercial home exercise regimen created by Tony Horton in 2005 and was developed as a successor to the program called "Power 90". It consists of a training program that uses cross-training and periodization, combined with a nutrition and dietary supplement plan.[1]

The program was launched in 2005; it was heavily marketed through infomercials and was endorsed by Sheryl Crow, Michelle Obama, and Paul Ryan.[2] The Creative Director Ned FarrFarr used a documentary approach when filming the infomercials, using raw home footage supplied by P90X graduates. It was also referenced in American singer-songwriter Bruno Mars' 2010 hit The Lazy Song.[3]

Tony Horton

In 2010, P90X sales dropped off dramatically,[4] however, it still represented half of Beachbody’s $430 million revenue in 2010 and had sold over 4.2 million copies.[4]

Standard home gym equipment recommended for use with P90X: Yoga blocks, yoga mat, dumbbells, pull-up/chin-up bar, push-up handles, gloves, and chair

References[edit]

  1. ^ "What is the P90X workout? Rep. Paul Ryan credits Tony Horton fitness routine for keeping in shape". NY Daily News. 2012-08-15. Retrieved 2014-08-15. 
  2. ^ Townsend, Matt (September 7, 2012). "Ripple Effect: Beachbody LLC flexing its muscles following success of P90X program". Chicago Tribune. 
  3. ^ "The Lazy Song references P90X". www.azlyrics.com. Retrieved 2017-12-21. 
  4. ^ a b Esmé E. Deprez (2010-11-18). "Beachbody: Thinking Beyond the Infomercial". Bloomberg. Retrieved 2014-08-15.