PROS (company)

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Traded asNYSEPRO
Russell 2000 Component
IndustryEnterprise software
ProductsPricing Optimization
RevenueIncrease US$197.0 million [1] (2018)
Increase US$-49.2 million[1] (2018)
Increase US$-64.2 million[1] (2018)
Total assetsIncrease US$437.0 million[1] (2018)

PROS Holdings Inc. (NYSEPRO) is a company that provides price optimization, sales effectiveness, and revenue management SaaS software. PROS is headquartered in Houston, Texas with offices in San Francisco, California, Skokie, Illinois, London, UK, Toulouse and Paris, France, Sydney, Australia[2] , and Sofia, Bulgaria.


After helping pioneer revenue management in the airline and hospitality industries,[3] PROS moved into price management and price optimization by combining pricing science with software automation designed to help businesses increase revenue and profitability through improved pricing practices. In 2007, PROS debuted as a public company on the New York Stock Exchange under the ticker PRO.[4]


  • In late 2013, PROS acquired SignalDemand, which offers supply aware price and optimization software.[5]
  • In early 2014, PROS acquired Cameleon Software, a provider of Configure, Price, Quote (CPQ) tools.[6]
  • In 2017, PROS acquired Vayant Travel Technologies, a privately held airfare pricing company based in Sofia, Bulgaria [7]


  1. ^ a b c d "PROS Holdings, Inc. 2018 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. Feb 15, 2019.
  2. ^ "Google Finance".
  3. ^ Pricing and Revenue Optimization.
  4. ^ "Reuters".
  5. ^ "Financial News".
  6. ^ "Houston Business Journal".
  7. ^ "Business Insider".