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Param Sundari

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"Param Sundari"
Single by A. R. Rahman featuring Shreya Ghoshal
LanguageHindi
Released16 July 2021 (2021-07-16)
Recorded2020–2021
StudioPanchathan Record Inn and AM Studios, Chennai
GenreIndian folk, classical, contemporary R&B, dance music
Length3:21
LabelSony Music India
Composer(s)A. R. Rahman
Lyricist(s)Amitabh Bhattacharya
Producer(s)A. R. Rahman
Track listing
  1. "Param Sundari"
  2. "Rihaayi De"
  3. "Yaane Yaane"
  4. "Hututu"
  5. "Phuljhadiyon"
  6. "Choti Si Chiraiya"
  7. "Rock A Bye Baby"

"Param Sundari" (transl. Eternal beauty) is a 2021 Hindi-language song composed by A. R. Rahman for the Hindi film Mimi. Based on the Marathi film Mala Aai Vhhaychy! (2011) by Samruddhi Porey, the film was directed by Laxman Utekar and starred Kriti Sanon in the lead. The song is written by Amitabh Bhattacharya and sung by Shreya Ghoshal.[1] The song was released as the lead single along with the soundtrack album on 16 July 2021.[2] The music video for the song was released on the same day, and had viewed more than 200 million times on YouTube.[3][4]

Music video

The song was filmed at a huge set erected at Film City in Mumbai. Initially planned to be shot during March–April 2020, it was delayed eventually due to the COVID-19 pandemic.[5] It was later shot during January 2021.[6] Utekar, said in an interview with The Times of India, that "the song was initially planned to be shot in Rajasthan, but travelling with a big crew and cast will not be feasible, especially during the pandemic restrictions. The international cast of the film will be flying to Mumbai for the shoot as they are required for the continuity of the film." He further added that the song is important for the narrative.[7]

For the song, Kriti Sanon who gained 15 kilograms to play a role of surrogate mother, had trained intensively for three months to reduce weight.[8][9] The song was filmed with more than 600 dancers in the background, along with Kriti and Sai Tamhankar (who played Shanu, Kriti's friend in the film).[10] The song was choreographed by Ganesh Acharya.[10]

Release and reception

"Param Sundari" served as the lead single from the soundtrack album, was released on 16 July 2021, by Sony Music India,[11] along with the entire soundtrack, which featured seven songs.[12] The song and the album was released in spatial and lossless audio formats supported with Dolby Atmos on Apple Music.[13][14][15]

Vipin Nair of Music Aloud stated Param Sundari is "A. R. Rahman nailing the “mass entertainer” formula in a way that he hasn’t done in a while". He appreciated Shreya Ghoshal's vocals, but found "equally praiseworthy is the chorus that matches her brilliantly".[16] A review from Humming Heart said that "Param Sundari opens with a mischievous and energetic (uncredited) chorus that lends way to a brief but arresting bassline, and to the cracking vocals of Shreya Ghoshal laden with tantalizing verses. The song launches into the full item number zone and holds us hooked for its judiciously short runtime of three and a half minutes. That is Rahman delivering a trademark Bollywood hit number."[17]

Sankhayan Ghosh of Film Companion stated "The song has a catchy hook, a good chorus, but see how Rahman and Amitabh Bhattacharya subvert the “item number”. Bhattacharya’s lyrics, sung by Shreya Ghoshal, are in a constant mode of shirking away unwanted male attention".[18] Joginder Tuteja of Bollywood Hungama said that "The tremendous rustic sounds of the music with that base of the drum beats and the wicked modern line is what makes the song so good."[19]

Celebrities reaction

"Param Sundari" became trending in social media soon after its release and many fans did cover versions of this song.[3][20] Celebrities such as Hina Khan,[21] Rupali Ganguly,[22] Raksha Gupta[23] and other television actors performed cover versions. A fan of Kim Seok-jin (BTS) had created a video with this song in the background, replacing Kriti Sanon as 'Param Sundari'.[24] Actress Kangana Ranaut, took to Instagram to praise the song and appreciated Kriti Sanon's dance moves.[20]

Records

As of October 15, 2021, the song has more than 200 million views in YouTube.[3]

Personnel

Credits adapted from Sony Music India[11]

References

  1. ^ August 16, Akhila Krishnamurthy; August 23, 2021 ISSUE DATE; August 16, 2021UPDATED; Ist, 2021 22:41. "From 'Rangeela' to 'Mimi': A.R. Rahman looks back at his musical journey". India Today. Retrieved 13 September 2021. {{cite web}}: |first4= has numeric name (help)CS1 maint: numeric names: authors list (link)
  2. ^ "Mimi song Param Sundari: Kriti Sanon is a 'Bikaneri chokri' as she grooves to AR Rahman's music". Hindustan Times. 16 July 2021. Retrieved 13 September 2021.
  3. ^ a b c "Kriti Sanon's 'Param Sundari' crosses 100 million views; says 'big thank you' to fans". Republic World. Retrieved 13 September 2021.
  4. ^ "Girl flawlessly recreates Kriti Sanon's dance moves from Mimi song Param Sundari. Watch". Hindustan Times. 29 July 2021. Retrieved 13 September 2021.
  5. ^ MumbaiMay 17, Press Trust of India; May 17, 2020UPDATED; Ist, 2020 15:58. "Mimi director Laxman Utekar: Film's introductory song left to be shot, release date to be pushed". India Today. Retrieved 13 September 2021. {{cite web}}: |first3= has numeric name (help)CS1 maint: numeric names: authors list (link)
  6. ^ Hungama, Bollywood (7 December 2020). "Kriti Sanon to shoot a dance number for Mimi; song is composed by AR Rahman : Bollywood News - Bollywood Hungama". Retrieved 13 September 2021.
  7. ^ "Kriti Sanon to shoot a dance number for Mimi - Times of India". The Times of India. Retrieved 13 September 2021.
  8. ^ "Kriti Sanon undergoes inspiring fitness journey for Mimi song Param Sundari, watch". The Indian Express. 9 August 2021. Retrieved 13 September 2021.
  9. ^ MumbaiAugust 8, India Today Web Desk; August 9, 2021UPDATED; Ist, 2021 08:58. "Kriti Sanon shows how she lost 15 kg after shooting Mimi. Watch video". India Today. Retrieved 13 September 2021. {{cite web}}: |first3= has numeric name (help)CS1 maint: numeric names: authors list (link)
  10. ^ a b "Param Sundari: Kriti Sanon shares a video on the song's making, praises AR Rahman". filmfare.com. Retrieved 13 September 2021.
  11. ^ a b Param Sundari -Official Video | Mimi | Kriti Sanon, Pankaj Tripathi | @A. R. Rahman| Shreya |Amitabh, retrieved 13 September 2021
  12. ^ "Mimi (Original Motion Picture Soundtrack)". Spotify. 16 July 2021. Retrieved 16 July 2021.
  13. ^ "Spatial Audio with Dolby Atmos on Apple Music: What is it, how to use". The Indian Express. 22 July 2021. Retrieved 13 September 2021.
  14. ^ DelhiJuly 20, Manas Tiwari New; July 20, 2021UPDATED; Ist, 2021 11:04. "Apple Music Lossless and Spatial Audio rolling out in India, here is how to turn them on". India Today. Retrieved 13 September 2021. {{cite web}}: |first3= has numeric name (help)CS1 maint: numeric names: authors list (link)
  15. ^ Desk, IBT News (20 July 2021). "Apple brings Spatial, Lossless Audio to India at last; on Android very soon [details]". www.ibtimes.co.in. Retrieved 13 September 2021. {{cite web}}: |last= has generic name (help)
  16. ^ "Mimi – Music Review (Bollywood Soundtrack)". Music Aloud. 22 July 2021. Retrieved 13 September 2021.
  17. ^ "Review: Mimi by AR Rahman". A Humming Heart. 20 July 2021. Retrieved 13 September 2021.
  18. ^ Ghosh, Sankhayan (24 July 2021). "Mimi Soundtrack: Minor AR Rahman, But Full Of Little Musical Ideas". Film Companion. Retrieved 13 September 2021.
  19. ^ Hungama, Bollywood. "Mimi Music Review - Bollywood Hungama". Retrieved 13 September 2021.
  20. ^ a b "Kangana Ranaut finds Kriti Sanon's Param Sundari in Mimi 'stunning'". The Indian Express. 17 July 2021. Retrieved 13 September 2021.
  21. ^ "Hina Khan displays her fabulous dance moves on 'Param Sundari' during her shoot; Check out here". PINKVILLA. 20 August 2021. Retrieved 13 September 2021.
  22. ^ "'Anupamaa' star Rupali Ganguly grooves to Kriti Sanon's 'Param Sundari', Watch". Republic World. Retrieved 13 September 2021.
  23. ^ "Raksha Gupta grabs attention as she grooves to Kriti Sanon's song 'Param Sundari' - Times of India". The Times of India. Retrieved 13 September 2021.
  24. ^ "Hey Kriti Sanon, you need to see BTS' Jin in Param Sundari avatar - watch video". Bollywood Life. 26 August 2021. Retrieved 13 September 2021.
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