Parry Auto Company

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Parry Auto Company
IndustryAutomobile
Founded1910
FounderDavid Maclean Parry
Defunct1912
FateBankrupt
Headquarters
Indianapolis, Indiana
,
USA
Products
  • Open touring car
1911 Parry Model 37

The Parry (1910) and New Parry (1911–1912) were both Brass Era cars built in Indianapolis, Indiana by the Parry Auto Company.

Origin[edit]

For almost two decades before the official release of his Parry car in 1910, David Maclean Parry (March 26, 1852 - May 12, 1915) experimented making other cars. His brothers and partners in the Parry Manufacturing Company preferred to stay with carriages, so the company did not produce these early cars. These same brothers would later finance the Comet cyclecar. In 1906, David Parry gained control of the Overland Company, and thus officially got into the auto business. By 1908, he sold the company to John North Willys, since Parry had lost everything, including his house, in the Panic of 1907.[1]

Parry Auto Company[edit]

By July 28, 1909, Parry had recovered financially enough to establish the Parry Auto Company. He was sure he had the secret to success in the automotive field. He would learn from the mistakes of others (and himself), building only two models. These would be made in adequate numbers to offer them at a low enough price to ensure success. The new company occupied seven large structures leased from the Standard Wheel Company in Indianapolis. The beginning payroll included 389 employees, but the company laid plans to expand that number to 3000. "Now, if the Parry Auto Company can turn out 5,000 cars for the year 1910, it will have established a world's record for the first year of any such business," David Parry stated.[2]

New Parry[edit]

Parry did not achieve this lofty goal and renamed the New Parry's vehicle in 1911, the only new thing being the higher price.

Motor Car Manufacturing Company[edit]

The following year, the company changed names to the Motor Car Manufacturing Company, and production of the Pathfinder commenced. For a short while, both the New Parry and Pathfinder were made in the same factory until New Parry production was terminated.

Demise[edit]

The company had been capitalized for US$1,000,000, but only US$150,000 had been paid in. Most of that amount was spent the first year on advertising and equipment purchases. There were only 900 cars sold in 1910, thus resulting in a substantial loss. The company was in receivership by late December 1910. David Parry had died in 1915, after contracting an illness while overseas with the Foreign Trade Commission of the National Association of Manufacturers.[2]

References[edit]

  1. ^ Kimes, Beverly Rae. Standard Catalog of American Cars: 1805-1942 (Iola, WI: Krause Publications, 1996), p.1094.
  2. ^ a b Kimes, p.1153.