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FounderNizar Choucair

Patchi is a chocolatier based in Lebanon. Established by Nizar Choucair in 1974, it is distributed across much of the Middle East.[1][2] Patchi today is the leading chocolate brand in the Middle East, winner of ISO 2000 – 1901 year award for quality management.[1]


Patchi traces itself back to 1974, when Nizar Choucair opened one store in Lebanon. In July 2008, Patchi collaborated with Harrod's to produce the most expensive box of chocolates.[3] Patchi also creates chocolates customized to local tastes and for local events and festivals.[4] [5]

Patchi Chocolate Menu[edit]

Patchi is a luxury brand for chocolate and chocolate gifts. It is distinguished with a menu of chocolates with all-natural and premium ingredients. The Patchi Chocolate Menu[6] contains a list of over 50 varieties.

The menu is famous for integrating roasted nuts (hazelnuts, pistachios, almonds), Gianduja, orange peel, dried strawberry bits, and more. Recently, Patchi introduced 5 new exotic flavors to its menu with Cotton Candy, Cheesecake, Peanut Butter in some of the recipes.[7]


A Patchi outlet in Taguig City, Philippines

Patchi is located in 32 countries, with its largest presence in the Middle East.

It operates in Armenia, Azerbaijan, Kazakhstan, Bahrain, Brunei, Canada (Online), Egypt, France, Indonesia, Ivory Coast, Jordan, Kingdom of Saudi Arabia,India, Kuwait, Lebanon, Malaysia, Morocco, Oman, Philippines, Qatar, Tunisia, United Arab Emirates, Ukraine, the United Kingdom and the United States.[8]

Its boutiques network consists of 145 boutiques. Patchi's online boutique caters to the North American market.

Industrial network and divisions[edit]

Patchi has a network of five factories, located in Lebanon, Saudi Arabia, the United Arab Emirates, Syria and Egypt.

Aside from chocolate, Patchi runs four other manufacturing divisions, one which produces all packages (printing section), another that produces the Silver Line (Patchi Silver), the porcelain section (creating various fillings for chocolates) and the Flower division, which develops chocolate decorations and other ornamentation.

Crème Fraîche by Patchi


  1. ^ a b
  2. ^
  3. ^ "Harrods to sell £5,000 box of chocolates]". The Daily Telegraph.
  4. ^ Patchi Unveils its 2011 Chocolate Wedding Collection at the Wedding Salon PR Log
  5. ^ Lebanese chocolate major Patchi bid to push sales The Hindu Business Line
  6. ^ Patchi Chocolate Menu
  7. ^ Patchi Introduces New Chocolate Flavors to its Menu
  8. ^ Patchi World Famous Couture Chocolate Line Launches US Consumer Website MarketWire