Perry Haydn Taylor

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Perry Haydn Taylor
Perry Haydn Taylor.jpg
Haydn Taylor in 2001
Born (1966-06-21) 21 June 1966 (age 53)
OccupationCreative director, designer and entrepreneur
Years active1994–present
Spouse(s)Vik Haydn Taylor
Children3 daughters: Perpetua, Helvetica and Clarendon[1]

Perry Haydn Taylor (born 1966) is an English creative director, designer and entrepreneur, who lives in Somerset and works in London.[2] He is the founder and creative director of Big Fish Design, a brand, design and marketing consultancy.


Haydn Taylor founded Big Fish Design in 1994,[2] and its clients have included Yeo Valley Organic, Dorset Cereals, Sipsmith,[3] Harrods, the BBC and Coca-Cola.[4]

Haydn Taylor co-owns Chesil Smokery and T.G Green and was consultant Creative Director for both and Boden (clothing).[5] He is also a shareholder and advisor for Boden (clothing).[5] He has invested in and helped to start, Biscuiteers, Cornishware, The Coconut Collaborative, Katherine Hooker, Tom&Co, Chesil Smokery, Alma de Cuba, Grub Pies, Posh Paraphernalia, Swamis and The Groovy Love Foundation.[6] He has helped to launch Richard E Grant's perfume JACK. [7]

He was part of the startup team for, branding and designing the website at Big Fish. He cites it as "the most challenging and most successful digital project I've ever worked on". [8]

Between 1998 and 2003 Lauren Child worked for Big Fish, whilst creating her early works, and includes Taylor in the dedications of her books. [9]

He has three daughters, each named after a different typeface: Perpetua, Helvetica and Clarendon.[6]

Awards and recognition[edit]

Three of his brands have appeared in Sunday Times Fast Track 100.

In 2009, Haydn Taylor was a member of the jury for the D&AD design awards. [11]


  1. ^ Katrina Burrough (28 November 2010). "We're reverting to type". The Sunday Times. Retrieved 7 May 2014.
  2. ^ a b Perry Haydn Taylor. "Perry Haydn Taylor". About me. Retrieved 9 April 2014.
  3. ^ Big Fish. "Clients". Big Fish. Retrieved 10 April 2014.
  4. ^ The Fedrigoni group. "Perry Haydn Taylor". PAPER iDEAS. Retrieved 9 April 2014.
  5. ^ a b Big Fish. "PERRY HAYDN TAYLOR". Big Fish. Retrieved 9 April 2014.
  6. ^ [1]
  7. ^ Guest Edits (9 October 2013). "Perry Haydn Taylor". The Good Web Guide. Retrieved 9 April 2014.
  8. ^ Bedell, Geraldine (21 June 2009). "Child at heart". The Guardian. Retrieved 7 May 2014.
  9. ^ a b c d e f Big Fish. "Awards & recognition". Big Fish. Retrieved 9 April 2014.
  10. ^ Biz community (20 October 2008). "2009 D&AD design entry fee cut, juries announced". Biz community. Retrieved 14 May 2014.

External links[edit]