From Wikipedia, the free encyclopedia
Jump to: navigation, search
Industry Web analytics[1]
Founded Nov 2008
Key people
Yakov Shabat[2]
Danny Hen[2]
Number of employees

Personyze is a Web 2.0 start-up company based in Tel Aviv, Israel, that provides software as a service (SaaS)[2] for website personalization.


Personyze was founded in November 2008 in Tel Aviv, Israel, by Yakov Shabat and Danny Hen. Within two years, it became a leading personalization website providers,[4] with Facebook integration[5] and behavioral targeting.[6]

Personyze also provides analytics and A/B testing.[3] In June 2011 Rapleaf announced a partnership with Personyze to allow the use of the demographics database[6][7] and in July 2011 they introduced plugins to the content management systems WordPress and Joomla.[1]


Personyze was criticized by Forbes for contributing to the filter bubble, which is a technology that sorts everything out on the basis of the user's activities that may consequently present visitors with only a portion of the content/offers, while excluding other content/offers from ever being presented to them.[4]


  1. ^ a b Carr, David F. (29 July 2011). "BrainYard News Briefs: Polycom Adds SMB Videoconferencing Options". InformationWeek. Retrieved 4 December 2011. 
  2. ^ a b c Cohen, Tova (20 June 2011). "Personyze sees boom in personalised web content". Tel Aviv: Reuters. Retrieved 4 December 2011. 
  3. ^ a b Silverberg, David (12 July 2011). "How Personyze Wants to Customize the Web". Digital Journal, Inc. Retrieved 4 December 2011. 
  4. ^ a b Hill, Kashmir (5 May 2011). "Resisting the Algorithms". Forbes. Retrieved 4 December 2011. 
  5. ^ Eddy, Nathan (28 April 2011). "Facebook Integration Added to Personyze". eWeek. Retrieved 4 December 2011. 
  6. ^ a b Rao, Leena (24 April 2011). "Personyze Allows Website Owners to Scale Personalization for Visitors". Techcrunch. Retrieved 4 December 2011. 
  7. ^

External links[edit]

Russian website-