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Pixy Stix is a sweet and sour colored powdered candy usually packaged in a wrapper that resembles a drinking straw. Pixy Stix is a registered trademark of Société des Produits Nestlé S.A., Vevey, Switzerland.
Pixy Stix were invented by Sunline Inc. in St. Louis, Missouri. The concept for this powdered candy originated in 1942 and was derived from a penny drink mix sold as Fruzola Jr. by the Fruzola Company in Salt Lake City, Utah. When J. Fish Smith found that kids were eating the sweet and sour powder straight from the package, he modified the formula and branded it as Lik-M-Aid.
An affiliated company, Fruzola Company of St. Louis, which later became Sunline, Inc., was founded in 1952 by Menlo F. Smith to manufacture and market Lik-M-Aid nationwide. In 1959, the product was packaged in color-striped straws and introduced as Pixy Stix. Several years later, Lik-M-Aid was modified with a multi-compartment package containing two flavors and a candy stick used to dip the candy out of the package.
- Maui punch (blue)
In popular culture
- Sherbet – a fizzy powder similar to that found in Pixy Stix
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