Plus (TV channel)
|Launched||1 October 1996|
|Closed||1 November 2004|
|Owned by||Granada Sky Broadcasting|
|Formerly called||Granada Plus (1996-1999)
G Plus (1999-2002)
Availability at time of closure
|Sky Digital||Channel 118|
Plus was a digital channel run by Granada Sky Broadcasting. It was launched on 1 October 1996 under the original name of Granada Plus, and during its availability it underwent successive rebrands as G Plus, G+ and then simply Plus. However, it remained widely referred to by the public at large by its original name. On 1 November 2004, it was permanently closed down by ITV plc in an attempt to bring its replacement, ITV3, on Sky.
Granada Plus was launched on 1 October 1996 at 19:00. From launch, the channel initially showed only programmes made originally by Granada Television and London Weekend Television (itself recently acquired by Granada Television), such as On the Buses, Crown Court, The Comedians and The Wheeltappers and Shunters Social Club. One of the channel's biggest attractions was a thrice-daily repeat of classic Coronation Street episodes from 1976. Broadcasting hours were shared with Granada Men & Motors.
Many of these programmes would have been unshown since their original transmissions, and hence were of value to those interested in classic television, but these early schedules lacked the commercial appeal of rival channel UK Gold, which had long since moved from showing little-seen gems to showing TV's 'greatest hits'.
It wasn't long before Granada Plus revamped their on-screen identity, and in order to look more contemporary, they started showing more recent programmes made by the ITV network (at the time, Granada were busy buying up old rivals such as Yorkshire Television and Tyne Tees Television, in preparation for a unified ITV plc), as well as programme stock which had been originally shown on the BBC. Granada Plus also began screening many classic US shows popular with British viewers and airing promos with the stars of those shows (such as James MacArthur for Hawaii Five-O, Cheryl Ladd for Charlie's Angels, Philip Michael Thomas for Miami Vice and Ben Murphy for Alias Smith and Jones). The channel also aired British premieres of at least three US series: 10-8: Officers on Duty, Fortune Hunter and the 1988 revival of Mission: Impossible.
Many of the channel's programmes were cut by up to 5 minutes for commercial timing purposes, which was not a popular choice with viewers. However, come 1 November 2004 — ITV3's launch date — it was looking increasingly likely that ITV plc's new channel would not be launched on Sky Digital. However, frantic discussions were going on behind the scenes: ITV wanted the 7 million or so Sky viewers available; Sky didn't want to give Freeview any advantage; and to further complicate matters, ITV wanted the new channel to be as high up on the EPG as possible. ITV looked into Plus, which was in a high EPG slot, channel 118.
At 15:00 on that day, just 6 hours before launch, ITV and Sky finally reached a deal: ITV would buy out Sky's 49.5% stake in GSB for £10 million. This meant ITV plc completely took full control of the two GSB channels, Plus and Men & Motors.
Shortly afterwards, ITV plc decided to close Plus, and moved ITV2 to channel 118 making room for ITV3.
An hour-and-a-half later that afternoon, while in the middle of a commercial break, Plus suddenly cut to a closedown slide, and, on digital cable and satellite platforms, shortly afterwards disappeared. The final programme on Plus was Pie in the Sky, but only half of it was shown before ITV ceased transmission of Plus. Transmission of Plus officially ceased at 17:15, when it was replaced by holding slides for ITV3. The channel was replaced on digital cable and satellite, but on analogue cable, the closedown slide remained for over 5 years. it was removed in the spring of 2011.
The team at Plus were caught unaware as they had sent out their regular highlights email at 15:50. ITV3 launched at 21:00.
- As exhibited at: http://www.youtube.com/watch?v=qUbyTNqKE9M. November 23, 2010. Retrieved October 8, 2012.