Media interest surrounding + was fuelled significantly by its two preceding singles—"The A Team" and "You Need Me, I Don't Need You"—which peaked at No. 3 and No. 4 on the UK Singles Chart respectively. "Lego House" was released on 11 November 2011 as the album's third single and emulated the chart success of its predecessors, peaking at No. 5 in the UK. Three further singles—"Drunk", "Small Bump", and "Give Me Love"—were released throughout the year, all charting within the top 25 of the UK Singles Chart.
It was met with generally positive reviews from music critics. Upon release, + debuted atop of the UK Albums Chart with first-week sales exceeding 102,000 copies. The album performed well on the US Billboard 200, peaking at No. 5, selling 42,000 copies. The album was the highest debut for a British artist's first studio album in the US since Susan Boyle's I Dreamed a Dream in 2009. + is the sixth best selling album of the decade in the United Kingdom.
After dropping out of school at age 16, Sheeran spent his student grant on rail tickets. Moving from place to place, he performed at open-mic nights across the United Kingdom, where he would sleep on his friends' sofas spending time self-releasing home made EPs and albums. After spending four years performing in the British live scene, Sheeran met singer Jamie Foxx in Los Angeles, and Foxx liked Sheeran enough to "put [Sheeran] on the path to success".
At the start of 2010, Sheeran was having what he described as a "rough time" in the UK, and he spontaneously left for Los Angeles to spend a month "to see what could happen". After performing a gig in the city, he was approached by Foxx's contact, who produced open-mic nights endorsed by Foxx. She invited him to perform, which he agreed to, and after the performance he was contacted by Foxx's manager, who then asked him to perform on Foxx's radio show. After performing on the radio show, Jamie Foxx gave Sheeran his number offering studio time free of charge. Sheeran took the opportunity to record several tracks in the studio and attended several parties with Foxx, describing the time as "surreal". In addition, Sheeran's appearances on YouTube also garnered success when he uploaded a performance of track "You Need Me, I Don't Need You", which garnered over half a million views, making him "one of the most talked about UK acts".
Following this, Sheeran signed to Atlantic Records and was signed to Elton John's management team called Rocket, which Sheeran discussed, saying: "Elton walked in and said, 'Where's Ed Sheeran?' I was like, 'Fucking hell! He knows my name!' It's surreal, growing up listening to his music and now he is one of the people who sings my praises and helps my career and rings me up and actually has an interest in me". Sheeran started performing with the acoustic guitar aged 11 and his love for the instrument was what "got [him] into music and singing". His musical inspirations from an early age surfaced from The Beatles and Bob Dylan, but he noted Damien Rice as a larger influence on his music whom he met after an intimate performance in Dublin. Throughout the production of +, Sheeran knew "how [he] wanted every single song to sound", and because of this they only took around one day each to record, with the final product featuring "the same sound", which he described as an achievement.
"I'm always being introduced to new people that are really good. Being a songwriter myself, I love the way they put lyrics together. If you listen to Ghetts' flow, it's not necessarily like four-bar, four-bar, four-bar. He'll do a two and a half bar rhyme and then stop, and go into something else. And me as a songwriter, that sort of fascinated me, like how can you get away with that? That really interested me. I've started writing songs a bit more like that, lyrically."
—Sheeran explaining the influence of the "Grime" style on +.
+ is influenced by hip-hop inspired duo Nizlopi and recording artist Damien Rice. Sheeran performs throughout the record with a small acoustic guitar, with "no band" and "no beats". The Daily Telegraph found that the lyricism is based around subjects he cares about in his own life, performing with a "soft toned, flexible voice" with a hip-hop theme. The record features "chipper" beats with staccato guitar riffs throughout. It differs between genres, with tracks such as "Grade 8" showing R&B influences, garnering comparisons to Bruno Mars, while the album also features folk-hop inspired tracks such as "Drunk", a "self-pitying, doomed attempt to resurrect a lost relationship". Lyricism also derives from Sheeran's own "self-doubt" heard in tracks such as "Wake Me Up" and "Kiss Me", which has been compared to musician Van Morrison. The record also visits a "darker side" on tracks such as "The City", which depicts homeless street-life and features Sheeran beat-boxing. The album concludes with the tracks "Give Me Love" and the folk-style hidden-track "The Parting Glass".
"Experimentation with styles and the melding of musical approaches is to be commended, obviously; but to relate authenticity with consistent, similar output is something very wrong indeed, as not everybody singing the same song is coming from the same place. These charting mutations and variations have as much to do with our culture of instant gratification as they do with music growing out-of-date more quickly – and what better person to stand tall at the lectern than 20-year-old Ed Sheeran, whose unlikely combination of acoustic folk and grime has seen him become one of 2011's biggest domestic successes."
+ received mixed to positive reviews from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 67, based on 9 reviews, which indicates "generally favorable reviews". Andy Gill of The Independent gave the album four stars out of five, finding that Sheeran was right to follow his own "instincts" and not conform to mainstream pop music, saying: "if he had followed the advice to tone down the crackhead portrait of 'The A Team', Sheeran might have wound up with a respectable, if predictable, career as a mainstream folkie singer-songwriter rocking the outer reaches of Radio Two" but found his "nimble hip-hop delivery rides a slick R&B groove" and his "blue-collar sensibilities cut through" after not attending schools such as the Brits school. Alex Petridis of The Guardian gave the album three out of five stars, writing that, "at its worst, + is a pretty winsome business"; Petridis found the lyricism of tracks such as "Wake Me Up" weak, but stated that, "apart from his teen appeal, Sheeran's strength is his melodic ability, a way with a really strong, radio-friendly tune, as on 'The City' or 'Grade 8'". However, Petridis concluded his review by stating: "You can't help wishing he'd put said ability to slightly more edgy use, but then again, he still might: at least there's evidence that Ed Sheeran might still be around when the screaming girls grow up and calm down." Jon O'Brien of AllMusic found that Sheeran failed to "capitalize on his unique selling point", stating: "Indeed, the unexpected hugely popular response to lead single 'The A Team', an achingly tender tale of a heroin-addicted prostitute (think a socially aware James Blunt) seems to have thrown him off course, as rather than pursue the more urban direction that set him apart from his contemporaries, the majority of Plus' 12 tracks feel like self-conscious attempts to replicate its sound".
Natalie Shaw of BBC Music gave the album a mixed response, calling + at times "precocious" and "self-referencing", with the track "You Need Me, I Don't Need You" being listed as an example of this. However, in contrast, she found "Drunk" to be sweet, considered "Grade 8" a standout track, and positively commented on the chorus of track "The City". In conclusion, Shaw stated: "+ will give Sheeran's rabid fanbase a lot to love, but it'll also make him an easy target for critics hungry for new directions in pop, as it fails to really gel the man's loves of folk and rap. If he ditches his bottom-of-a-Tube-escalator ballads (see 'Kiss Me') and stops trying to show off, Sheeran could well become a thrilling proposition over an entire long-player, rather than just in all-too-brief moments of magic." John Lewis of newspaper Metro gave the album a mixed review. He stating that Sheeran "is at his best when he combines both worlds. Accompanying himself on acoustic guitar, his lovelorn ballads will suddenly lurch into verbose, rhythmically complex rhymes that display all the verbal dexterity of a grime MC". However, Lewis also found that Sheeran failed to maintain the success throughout, performing "gloopy" and "anonymous" ballads. Emily Mackay of NME gave the album four out of ten marks, questioning his authenticity as a musician. She wrote: "He's got the touches of 'urban' styling with flimsy hip-hop rhythms and Plan B-lite veering between half-arsed rapping and boyband emoting. He's got the 'issues' songs (the Dido-ish, maudlin 'Drunk', the omnipresent saccharine horror of the drugs/homelessness/prostitution triple-whammy of 'The A-Team')". She concluded her review by noting that "There's little here that moves on from the kind of trip-hop balladeers that abounded in the late '90s".
In Australia, the album debuted at number 41 on the ARIA Albums Chart for the week commencing 31 October 2011, peaking at number one on 13 August 2012. The album has been certified Triple Platinum by the Australian Recording Industry Association (ARIA). By January 2013, the album had spent 65 consecutive weeks on the ARIA Albums Chart and was still in the Top 5. In New Zealand, the album debuted at number 34 and ultimately topped the chart 54 weeks later.+ debuted at number five on the Billboard 200 in the United States, selling 42,000 units in its first week. As of January 2016, + has sold 1.1 million copies in the United States.