The range was introduced in 2001 as Flakes Plus. The original flavours were Fibre Plus, Muesli Flakes, Sports Plus, Sultanas 'n' Bran, and Lite Start. In 2002, the range was renamed simply Plus. In 2004, a new flavour, Crisp 'n' Crunchy, was introduced. In 2005, Fibre Plus and Sports Plus were renamed Fibre Mix and Sports Lift respectively. In 2006, Protein Mix was introduced, followed by Antioxidant Lift and Omega 3 Lift in 2007 and 2009 respectively.
In 2000, the face of Australian swimmer Ian Thorpe appeared on boxes of Sports Plus cereal.
1 Currently manufactured by General Mills in the United States and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; US and Canadian production rights controlled by Nestlé under license. 3 US production rights owned by The Hershey Company. 4 Canadian production rights owned by The Hershey Company. 5 US rights and production owned by Smarties Candy Company, with a different product. 6 US rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 7 Produced by Cereal Partners, branded as Nestlé. 8 Produced by Cereal Partners, and Branded Nestlé in The United Kingdom, and Ireland. Produced by Post Foods, elsewhere. 9 Philippine production rights owned by Alaska Milk Corporation. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 Used only in Brazil.