Polaroid Swinger

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Polaroid Swinger

The Polaroid Model 20 "Swinger" was a popular Land Camera produced by the Polaroid Corporation between July 1965 and 1970. At $19.95 (equivalent to US$159 in 2018) and weighing only 21 ounces,[1] it was the first truly inexpensive instant camera, a fact that helped fuel its enormous popularity and made it one of the top-selling cameras of all time. The Swinger was especially successful in the youth market due to its low price, stylish appearance, catchy "Meet the Swinger" jingle sung by Barry Manilow and (written by Phyllis Robinson[2]), and getting the camera into drugstores.[3] In fact, it was so successful that it became Polaroid's best selling product at the time, and increased their share in the new camera market.[4]

The Swinger featured an extinction exposure meter tied to the aperture which displayed the word "YES" in a window below the viewfinder when the exposure was set correctly. Earlier models also displayed the word "NO" when not properly adjusted, while later units used only the YES indicator.[5] The Swinger also included a built-in flashgun for AG-1 flashbulb and a single element lens.

The Swinger used Polaroid's 20-Series roll film, which was the first Polaroid roll film to develop outside the camera.

Variants included the Model M-15 "Swinger Sentinel" (the Swinger II in non-US markets), which was a cheaper Swinger without the built-in flash, and the Model 3000 "Big Swinger", which used 100-Series pack film instead of the old-style picture rolls. The Swinger name was also used on several international-market Polaroid cameras in the 1960s and 1970s.

Footnotes[edit]

  1. ^ Beschloss, Michael. "The Polaroid Swinger: Changing the Market in an Instant". Retrieved 31 May 2019.
  2. ^ Christopher, Bonanos (2012). Instant: The Story of Polaroid. p. 75.
  3. ^ Buse, Peter (2016). The Camera Does the Rest: How Polaroid Changed Photography. pp. 30–33. ISBN 978-0-226-31216-3.
  4. ^ Buse, Peter (2016). The Camera Does the Rest: How Polaroid Changed Photography. pp. 30–33. ISBN 978-0-226-31216-3.
  5. ^ Gustavson, Todd (2009). Camera A history of photography from Daguerreotype to Digital. Sterling Signature. ISBN 978-1-4027-5656-6.

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