Positivity effect

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The positivity effect is the ability to constructively analyze a situation where the desired results are not achieved; but still obtain positive feedback that assists our future progression.

In attribution[edit]

The positivity effect relates to the habits and characteristics of people, when evaluating the causes of the behaviors of a person, to the distinction to the person's inherent disposition as the cause of their positive behaviors and the situations surrounding them as the potential cause of their negative behaviors.

In perception[edit]

On online social networks like Twitter and Instagram, users prefer to share positive news, and are emotionally affected by positive news more than twice than by negative news.[1][2]

Some Instagram users use the app to spread positivity to others, and in doing so, they themselves are left feeling happier. Not only does positivity in social media affect the person being encouraged through comments, but also the person writing the encouraging comments.[3]

According to the research recorded by Dan Zarella, the more positive a person is on social media, the more followers they will get because "users become less engaged when content on their feed becomes more negative" (Lee 1). So, when someone posts a lot of positive things, it makes people want to be a part of their social media presence. People on social media seek out positivity.[4]

See also[edit]


  1. ^ Ferrara, Emilio; Yang, Zeyao (2015). "Measuring Emotional Contagion in Social Media". PLoS ONE. 10 (1): e0142390. arXiv:1506.06021. Bibcode:2015PLoSO..1042390F. doi:10.1371/journal.pone.0142390. PMC 4636231. PMID 26544688.
  2. ^ Ferrara, Emilio; Yang, Zeyao (2015). "Quantifying the effect of sentiment on information diffusion in social media". PeerJ Computer Science. 1: e26. arXiv:1506.06072. Bibcode:2015arXiv150606072F. doi:10.7717/peerj-cs.26.
  3. ^ "I Spread Positivity on Instagram & Here's What Happened". Her Campus. Retrieved 2019-03-21.
  4. ^ "Want to Improve Your Social Media Sharing? Harness the Power of Positivity in Social Media". Business 2 Community. Retrieved 2019-03-21.


Dictionaries and encyclopedias[edit]


  • Taylor, S.E.; Koivumaki, J.H. (1976). "The perception of self and others: Acquaintanceship, affect and actor-observer differences". Journal of Personality and Social Psychology. 33 (4): 403–408. doi:10.1037/0022-3514.33.4.403.CS1 maint: ref=harv (link)
  • Winquist, Lynn A.; Mohr, Cynthia D.; Kenny, David A. (1998). "The Female Positivity Effect in the Perception of Others". Journal of Research in Personality. 32 (3): 370–388. doi:10.1006/jrpe.1998.2221.CS1 maint: ref=harv (link)
  • Mezulis, A. H.; Abramson, L. Y.; Hyde, J. S.; Hankin, B. L. (2004). "Is there a universal positivity bias in attributions? A meta-analytic review of individual, developmental, and cultural differences in the self-serving attributional bias". Psychological Bulletin. 130 (5): 711–747. doi:10.1037/0033-2909.130.5.711. PMID 15367078.CS1 maint: ref=harv (link)