Premium Friday is a campaign to promote consumer spending advocated by the Japanese government and Japanese business organizations. It had been expected to have a favorable effect to the movement to improve work style.
It is a campaign promoted by the Japanese business sector led by the Government of Japan and Japan Business Federation recommending to spend more enriched life every last Friday each month. Tied up with a movement to improve work style, it is recommending to end work at 15:00. Since last Friday of a month end tends to be when salary has just been paid, it is advocating to spend the afternoon shopping or travelling. This has been implemented on February 24, 2017.
- Kyodo, Jiji. "'Premium Friday' campaign draws little attention in Tokyo". The Japan Times. Retrieved 26 April 2017.
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