Prozis

From Wikipedia, the free encyclopedia

Prozis
IndustryE-commerce, Nutrition, Well-being
FoundedEsposende, Portugal (2007; 17 years ago (2007))
FounderMiguel Milhão
Headquarters
Esposende
,
Portugal
Area served
Worldwide
OwnerMiguel Milhão
Websiteprozis.com

Prozis is an internet-based Portuguese brand that pertains to the Prozis.group and is active in the sports nutrition sector.[1] The company has operational headquarters in Esposende and for tax purposes is headquartered in Madeira Island’s special economic zone.[2] Prozis was founded in 2007 by Miguel Milhão.[3] In 2015, it employed over 230 people and had a revenue of more than 45 million euros.[4][5] By 2016, It already was one of the biggest sports nutrition online stores in Europe, with over 800,000 registered and active customers across more than 100 markets.[6] Besides selling sports supplements online and in large supermarket chains (like Continente in Portugal), it also produces them on a large scale at its production facility in Póvoa de Lanhoso, in which an amount of 5 million euros was invested.[6] Its research and development center is located in Maia.[7]

Partnerships[edit]

Prozis is a partner of the ATRP (Associação de Trail Running de Portugal, the Portuguese Trail Running Association)[8] and became a sponsor of the Portuguese Trail Running Championships as of 2016, as a naming partner.[9] The championships are made up of four competitions, of which three are national championships and one is the Portuguese Cup. In turn, these competitions are divided over 24 events, and over 100,000 athletes are expected to participate.[10] In this discipline only, Prozis already invested approximately 1 million euros.[11]

Prozis is also the official nutrition supplier of European football clubs such as Valencia CF in Spain,[12][13] AS Monaco FC in France,[14][15] AS Roma[16] and Inter Milan[17] in Italy, and several clubs in Portugal: FC Porto,[18] S.L. Benfica,[19] Sporting CP,[20] S. C. Braga,[21] Vitória S.C.,[22] F.C. Paços de Ferreira,[23] Rio Ave F.C.,[24] G.D. Chaves,[25] S.C. Olhanense,[26] C.D. Aves,[27][28] S.C. Freamunde,[29] Varzim S.C.,[30] Vitória F.C. (Setúbal),[31] F.C. Famalicão[32] and Académica.[33] It also sponsors the sports careers of Portuguese surfers such as António Rodrigues, Carol Henrique and Miguel Blanco.[34]

Since January 2017 Prozis is the official nutrition supplier of Lega Basket Serie A (LBA)[35] and the title-sponsor for the 2017 Italian Supercup.[36]

Prozis also expanded into eSports by partnering with Bluejays Sports, a German eSports organisation, in July 2018.[37]

Controversies[edit]

In June 2022, Miguel Milhão, owner and founder of Prozis, posted on LinkedIn: "It seems that unborn babies got their rights back in USA! Nature is healing!".[38] He also defended gun ownership rights.[39]

In early 2024, the French media StreetPress [fr] questioned the political orientation of Prozis's partnerships, as several French affiliates belong to far-right and Neo-Nazi movements. They also criticized the positioning of Miguel Milhao in relation to anti-abortion declarations.[40] Regarding these controversies, Miguel Milhão has declared: "People can do what they want, this isn't going to change. Everyone has their own ideas and my ideas are my ideas, not Prozis' ideas. Prozis has no ideas, Prozis is a company that lives to produce goods and services, it's as simple as that," clarified Miguel Milhão, who also reported on the position of many influencers who were in favor of his point of view.[41]

In 2024, while interviewing the leader of Chega party in his videocast, Milhão called André Ventura “Portugal’s next Prime Minister” and said that in his own opinion Chega also is socialist in nature, and that he doesn’t vote in the Portuguese legislative elections because there aren’t true economically liberal parties in the country, also stating that he is a believer in god and a Christian.[38]

Between 2014 and 2020, the owner of Prozis received €17,671,471, which places him 18th on the list of Portuguese (or other citizens based in Portugal) who received the most funds or subsidies from the European Union. After that year (2020), SÁBADO magazine detected two more approved projects totalling €815,270. In total, the businessman received at least €18,486,741 from the European Union in funds or subsidies.[42]

Awards and recognition[edit]

Prozis was one of the brands that received, in Portugal, the "Escolha do Consumidor 2016" (Consumer's Choice) award in the area of health and well-being, more specifically in the category "Sports Supplements".[43][44] For its success in exports, Prozis was also awarded the "Prémio Exportadora Revelação" (Exports Revelation Award), destined to distinguish and promote the success of companies that strive for export and international business. This prize was an initiative of Novobanco and Jornal de Negócios in a partnership with IGNIOS, who together created the 2016 edition of the Export and Internationalisation awards.[45]

External links[edit]

References[edit]

  1. ^ "Prozis: Lições de marketing digital de uma loja online de sucesso". Markedu Portugal (in Portuguese). Archived from the original on 2 July 2016. Retrieved 13 July 2016.
  2. ^ "Prozis.com, S.a. (zona Franca Da Madeira) - Telefone e endereço | Empresite". Empresite Portugal - Pesquisar Empresas e Negócios em Portugal (in Portuguese). Retrieved 5 February 2023.
  3. ^ "Prozis vai investir 15 milhões e criar 1.200 empregos na Maia". www.jornaldenegocios.pt (in European Portuguese). Retrieved 3 December 2019.
  4. ^ "Prozis investe 1 milhão de euros no Trail Running". Dinheiro Vivo (in Portuguese). Retrieved 26 July 2016.
  5. ^ "Empresas portuguesas dão cartas no comércio 'online' e facturam milhões". DN (in Portuguese). Archived from the original on 14 September 2016. Retrieved 13 July 2016.
  6. ^ a b "Prozis: Da ideia ao topo do mercado em nove anos". Dinheiro Vivo (in Portuguese). Retrieved 13 July 2016.
  7. ^ Redação (20 September 2018). "Prozis: "Estamos a recrutar 30 pessoas por mês"". O Minho (in European Portuguese). Retrieved 4 February 2023.
  8. ^ "Associação Portuguesa de Trail aposta em parceria com Prozis". TSF (in Portuguese). Retrieved 13 July 2016.
  9. ^ "PROZIS PARCEIRA DOS CAMPEONATOS NACIONAIS DE TRAIL RUNNING". Run Portugal (in Portuguese). Retrieved 13 July 2016.
  10. ^ "Prozis dá nome aos Campeonatos Nacionais de Trail Running". Marketeer (in Portuguese). Archived from the original on 10 September 2016. Retrieved 26 July 2016.
  11. ^ "Prozis investe 1 milhão de euros no trail running". Dinheiro vivo (in Portuguese). Retrieved 9 September 2016.
  12. ^ "El Valência FC alcanza un acuerdo de patrocinio con prozis". Plaza Deportiva (in Spanish). Retrieved 16 September 2016.
  13. ^ "Valência CF ficha Prozis". Super Deporte (in Spanish). Retrieved 16 September 2016.
  14. ^ "Prozis un nouvel allie nutrition". IolSport (in French). Retrieved 16 September 2016.
  15. ^ "ASM – un nouveau sponsor a Monaco". Made in Foot (in French). Retrieved 16 September 2016.
  16. ^ "Prozis to become club's new nutrition partner". www.asroma.com. Retrieved 3 December 2019.
  17. ^ "Prozis is the new official nutrition partner of F.C. Internazionale". FC Internazionale - Inter Milan. Retrieved 3 December 2019.
  18. ^ "Prozis is the new official nutrition partner of FC Porto". fcporto.pt. Retrieved 27 November 2019.
  19. ^ "Prozis é o novo parceiro do SL Benfica". SL Benfica (in Portuguese). Retrieved 16 September 2016.
  20. ^ "Prozis parceira oficial do Sporting CP". Sporting.pt (in Portuguese). Retrieved 23 September 2016.
  21. ^ "Prozis é a nova parceira do SC Braga". SC Braga (in Portuguese). Archived from the original on 25 August 2016. Retrieved 9 September 2016.
  22. ^ "Vitória SC estabelece parceria com a Prozis". Vitória Sport Clube (in Portuguese). Retrieved 13 July 2016.
  23. ^ "PROZIS associa-se ao FC Paços de Ferreira". FC Passos de Ferreira (in Portuguese). Retrieved 26 July 2016.
  24. ^ "Rio Ave FC estabelece parceria com a Prozis". Rio Ave FC (in Portuguese). Retrieved 1 August 2016.
  25. ^ "Prozis nova parceria oficial de nutrição do GDC". GDC Chaves (in Portuguese). Archived from the original on 19 August 2016. Retrieved 1 August 2016.
  26. ^ "Patrocinio Prozis". somosnos.scolhanense (in Portuguese). Archived from the original on 4 October 2016. Retrieved 1 August 2016.
  27. ^ "Patrocinios CD Aves". CD Aves (in Portuguese). Archived from the original on 15 February 2017. Retrieved 1 August 2016.
  28. ^ "Desportivo das Aves anuncia acordos". Finance Football (in Portuguese). Retrieved 1 August 2016.
  29. ^ "Marca de nutrição desportiva líder na europa é o novo fornecedor oficial do SC Freamunde". SC Freamunde (in Portuguese). Archived from the original on 26 August 2016. Retrieved 1 August 2016.
  30. ^ "Varzim e Prozis assinam parceria". Varzim Sport Club (in Portuguese). Retrieved 1 August 2016.
  31. ^ "VProzis". Varzim Sport Club (in Portuguese). Archived from the original on 21 September 2016. Retrieved 9 September 2016.
  32. ^ "Futebol Clube de Famalicão tem Prozis como parceira oficial de nutrição". FC Famalicão (in Portuguese). Archived from the original on 17 September 2016. Retrieved 9 September 2016.
  33. ^ "Académica e a Prozis estabelecem parceria". Associação Académica de Coimbra Organismo Autónomo de Futebol (in Portuguese). Retrieved 1 August 2016.
  34. ^ "Prozis aposta em jovens promessas do surf: Carol Henrique e Miguel Blanco" (in Portuguese). Retrieved 13 July 2016.
  35. ^ "Prozis partner ufficiale di nutrizione sportiva di Lega Basket" [Prozis is the official nutrition supplier of Lega Basket] (in Italian). Retrieved 21 September 2017.
  36. ^ "La Supercoppa di basket si disputerà a Forlì e sarà targata Prozis" [The Italian Basketball Supercup will be played in Forlì and will be called Prozis Supercup] (in Italian). Retrieved 21 September 2017.
  37. ^ "Hallo Prozis!". BLUEJAYS Sports (in German). 2 July 2018. Archived from the original on 4 October 2018. Retrieved 3 October 2018.
  38. ^ a b "Dono da Prozis sobre André Ventura: "O futuro primeiro-ministro de Portugal" - Política - Jornal de Negócios". Negocios. Retrieved 24 April 2024.
  39. ^ ""Defendo que as pessoas devem ter acesso a armas", diz dono da Prozis". www.jornaldenegocios.pt (in European Portuguese). Retrieved 24 April 2024.
  40. ^ StreetPress. "Prozis, la marque de nutrition sportive préférée des fafs". StreetPress (in French). Retrieved 6 January 2024.
  41. ^ Catarino, Miguel (28 June 2022). "Miguel Milhão defende-se após ataques: "Não preciso de Portugal, não preciso da Prozis…"". Hiper Fm | Agarra a tua música! (in European Portuguese). Retrieved 24 April 2024.
  42. ^ "Como o dono da Prozis foi vitaminado com €18,5 milhões de fundos públicos - Vida - SÁBADO". Sabado. Retrieved 25 April 2024.
  43. ^ "Há 121 marcas premiadas com este selo". Briefing (in Portuguese). Retrieved 26 July 2016.
  44. ^ "A Prozis foi considerada a melhor marca de suplementos para desportistas". Saúde a Mexer (in Portuguese). Retrieved 26 July 2016.
  45. ^ "Prémios Exportação e Internacionalização – Edição 2016". Confina Eventos (in Portuguese). Retrieved 16 November 2016.
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