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Robinson list

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A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name "Robinson" is derived from Robinson Crusoe, a fictional character shipwrecked and stranded for years on a remote island.[1]

Examples

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Country Organization Name Excludes Reference
 Belgium Belgian Association of Marketing Robinson list
 United Kingdom Data & Marketing Association Telephone Preference Service Phone
Mailing Preference Service (The MPS list) Mail
 Canada Canadian Radio-television and
Telecommunications Commission
National Do Not Call List Phone
Canada Post Consumers' Choice program Mail (unaddressed)
Addressed advertising reduction Mail (addressed)
 Finland Data & Marketing Association of Finland Mailing and telephone preference services Mail, Phone
 France
  • Liste orange
  • "Orange List"
 Italy Fondazione Ugo Bordoni
  • Registro Pubblico delle Opposizioni
  • "Public Registry of Oppositions"
 Spain Asociación Española de Economía Digital Robinson list
 Sweden NIX-Telefon
  • NIX-registret
  • "The NIX registry"
Phone
 United States Federal Trade Commission National Do Not Call Registry Phone
 Australia Australian Communications and Media Authority Do Not Call Register Phone
 New Zealand The Marketing Association New Zealand Name Removal Service Mail, Phone
 Singapore Personal Data Protection Commission Do Not Call Registry Phone

See also

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References

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  1. ^ Krafft, Manfred; Hesse, Jürgen; Höfling, Jürgen; Peters, Kay; Rinas, Diane (2007-10-14). International Direct Marketing: Principles, Best Practices, Marketing Facts. Springer Science & Business Media. p. 134. ISBN 978-3-540-39632-1.
  2. ^ "Robinsonlist". Robinsonlist.be. Retrieved 2013-10-30.
  3. ^ "Mailing Preference Service". mpsonline.org.uk. Retrieved 2022-03-24.
  4. ^ "Consumers' Choice program". Retrieved 2023-10-24.
  5. ^ "How to reduce the amount of advertising mail you receive". Retrieved 2023-10-24.
  6. ^ "ASML - Data & Marketing Association of Finland". www.asml.fi. Retrieved 2022-09-27.
  7. ^ "Registro Pubblico delle Opposizioni" [Public Registry of Oppositions] (in Italian). Retrieved 2017-04-03.
  8. ^ "Servicios de Listas Robinson". Listarobinson.es. Retrieved 2012-07-31.
  9. ^ "The NIX registry". Kontakta. Retrieved 24 Aug 2024.
  10. ^ "Ditch the direct mail?". Ministry of Consumer Affairs. 19 May 2008. Archived from the original on 14 May 2010. Retrieved 5 February 2010.
  11. ^ Pilcher, Pat (21 October 2008). "Spam vs junk mail - which is the lesser evil?". The New Zealand Herald. Retrieved 30 October 2011.
  12. ^ "Telemarketing - What can you do?". Consumer NZ. 1 October 2007. Archived from the original on 2 May 2010. Retrieved 5 February 2010.
  13. ^ "Do Not Call Registry". Personal Data Protection Commission. 23 Feb 2020. Retrieved 8 Aug 2024.
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