Rocky Rococo

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Rocky Rococo
Industry Restaurants
Founded Madison, Wisconsin, U.S. (1974)
Headquarters Oconomowoc, Wisconsin, U.S., United States
Number of locations
Key people
Wayne Mosley, Founder
Roger Brown, Founder
Thomas R. (Tom) Hester, Owner
Trey Hester, President and CEO
Steve Reemel, Director Marketing[1]
Products Pizza, Pasta, Salad
Revenue 41 Million
Parent Rocky Rococo Corporation

Rocky Rococo is a chain of North American restaurants that specializes in pan-style pizza sold by the slice.


Wayne Mosley and Roger Brown opened their first store in Madison, Wisconsin, in 1974. They sold the franchise rights of the company to Tom Hester and a group of investors in 1987. The name is a reference to a Firesign Theater character.


There are more than 40 Rocky Rococo locations, most in Wisconsin, and one each in Minnesota and Washington.[2] The chain generates about $40 million in annual sales.[3] The chain previously had locations in Florida, Colorado, Nebraska, Missouri, Michigan, Iowa, Indiana, Illinois and Kentucky.

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