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This article is about the company and trademark Rollerblade. For the generic skates, see inline skates.
Private, parent company Tecnica Group[1]
Industry Sporting Goods[2]
Founded Minnesota, incorporated 1982 as Ole's Innovative Sports[3]
Founder Brennan Olson
Scott Olson[2]
Headquarters West Lebanon, New Hampshire[2]
Area served
Key people
Rollerblade USA
Jeremy Stonier(Co-President)
Stephen Charrier(Co-President)
Pamela Kidder(CFO)[2]
Revenue Increase US$ Estimated $20 million (2008)[2]
Number of employees
27 (2008)[2]
A rollerblade skate

Rollerblade is a brand of inline skates owned by Nordica, part of the Tecnica Group of Giavera del Montello, Treviso, Italy.[4][5]

The company was started by Scott Olson (b. 1960) and Brennan Olson (b. 1964) in Minneapolis as Ole's Innovative Sports; when they sold the company, it became Rollerblade, Inc.[6] and has changed hands over time between Nordica, Benetton Group and Tecnica.[7]

Even though the long established Roces company was the first to manufacture in-line skates in 1981,[8] their distribution was limited to Italy and Central Europe for the first few years, allowing Rollerblade to capitalize and grab a huge percentage of the world market share and almost total dominance of the North American market with their aggressive advertising campaigns and sponsored in-line-only sporting events.[9] For the first few years after Rollerblade was formed they were the only manufacturer of in-line skates that had worldwide distribution. The company manufactures different types of skates, such as those for aggressive skating, fitness, or urban use with removable "walkable" liners.[10]


  1. ^ "Rollerblade brand skates over to Tecnica - Hardlines - Brief Article". DSN Retailing Today. 2003. 
  2. ^ a b c d e f
  3. ^
  4. ^ U.S. Patent and Trademark Office (Filed July 15, 1984). "Trademark Applications and Registrations Retrieval". Retrieved 2007-02-25.  Check date values in: |date= (help)
  5. ^ "Rollerblade: Good things come to those who skate". Philadelphia Inquirer. 18 July 2005. p. C11. Retrieved 24 January 2012. 
  6. ^ Lemelson-MIT (August 1997). "Inventor of the Week Archive:Jake golden & Scott & Brennan Olson (spelling corrected per". MIT School of Engineering. Retrieved 2007-02-25. 
  7. ^ Skate Log (February 5, 2003). "Benetton Confirms Selling Rollerblade". Retrieved 2007-02-25.  and DSN Retailing Today via Find Articles (March 24, 2003). "Rollerblade brand skates over to Tecnica". DSN Retailing Today. Retrieved 2007-02-25. 
  8. ^
  9. ^
  10. ^ "Skates". Rollerblade. Tecnica Group S.p.A. Retrieved 26 September 2014. 

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