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Romanov (vodka)

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Romanov
TypeVodka
ManufacturerUnited Spirits Ltd (USL)
Country of origin India
Alcohol by volume 42.8%
Proof (US)75
ColourColourless
IngredientsGrain
VariantsPremium, Green Apple, Orange, Lemon
Related products
WebsiteRomanov Vodka USL Official Site

Romanov is a brand of vodka manufactured and marketed by United Spirits Limited which is a subsidiary of United Breweries Limited. The brand derives its name from the Romanov dynasty which ruled the Russian Empire from 1612 to 1917. It has a two star rating from International taste and Quality Institute. It has a 42.8% alcohol by volume.[1][2][3] Sell of Romanov vodka in 2006 was 8.5 lakh cases.[4]

Variants

Romanov comes in four flavours-[1]

  1. Premium
  2. Orange
  3. Lemon
  4. Apple

Romanov Red is another brand name owned by USL used for marketing vodka as well as non-alcoholic energy drinks.[5][6]

In 2007 United Spirits introduced variant named Romanov Diet Mate Vodka which was claimed to control cholesterol level and burn body fat due to herbal contents like Garcinia[4]

Romanov is one of the cheapest vodkas available in India and thus it is popular in low-cost clubs and with college going students. Romanov along with White Mischief control 70% of India's domestic market of close to 3 million cases[7][4] which increased to 89% in 2010.[5] In 2006, Shilpa Shetty was chosen as its brand ambassador.[8][9]

Romanov Premium Vodka

References

  1. ^ a b "Top 10 Vodka Brands in India". Business Maps of India. 15 January 2014. Retrieved 2 May 2015. {{cite web}}: External link in |publisher= (help)
  2. ^ "Top 10 Popular Vodka Brands in India". WorldGate. 1 November 2014. Retrieved 2 May 2015.
  3. ^ "International taste and Quality Institute".
  4. ^ a b c "Romanov diet vodka for the health-conscious | Business Line". Thehindubusinessline.com. 2007-05-31. Retrieved 2017-05-14.
  5. ^ a b "United Spirits enters non-alcoholic drinks category with Romanov". Business Standard. 21 February 2010. Retrieved 2 May 2015.
  6. ^ "United spirits plans energy drinks under Romanov red brand". Daily News and Analysis. 13 May 2009. Retrieved 2 May 2015.
  7. ^ "Now it's turn of the diet Vodka". Times of India. 7 June 2007. Retrieved 2 May 2015.
  8. ^ "Vodka with Shilpa". The Tribune India. 6 October 2006. Retrieved 2 May 2015. {{cite web}}: External link in |publisher= (help)
  9. ^ "Shilpa Shetty in high spirits in Mallya's company?". India New England. 23 June 2006. Retrieved 2 May 2015. {{cite web}}: External link in |publisher= (help)
  1. Romanov Vodka USL Official Site
  2. American UBS Site
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