Magnite Inc
Rubicon Project is an online advertising technology firm based in San Francisco, California.
According to their website, they optimize advertising revenue for web sites.
The company was founded in 2007, by Frank Addante, Craig Roah, Duc Chau and Julie Mattern who had previously worked together at L90 - an online advertising network.
By April 2009, the company had raised $33 million in venture funding led by Clearstone Venture Partners, IDG Ventures Asia and Mayfield Fund. The company also secured $8 million in venture debt from Silicon Valley Bank.[1]
In September 2009, the company acquired OthersOnline, an audience profiling technology company.
In May 2010, the company bought Site Scout, a malware detection company.[2]
In October 2010, the company acquired Fox Audience Network from News Corp. in return for a minority stake in the company. It also received $18 million in additional funding led by Peacock Equity, the venture division of NBC Universal.[3]
In May 2012, the company acquired Mobsmith a mobile technology company.
In August 2012, the company became the top ranked online advertising company in terms of reach, with a 96.2% audience share, according to rankings provided by ComScore. This placed Rubicon ahead of Google for the first time, and also ahead of other competitors such as AOL and AT&T.[4]
In July 2013, the company expanded its executive ranks with the addition of 10 senior people.[5]
In February 2014, the company filed for an IPO[6]
See also
References
- ^ McMahan, Ty (2009-04-13). "Rubicon Project To Go Shopping With $13M". Dow Jones VentureWire. Retrieved 2010-11-29.
- ^ Kaplan, David (2010-05-25). "Rubicon Project Buys Malware Monitor SiteScout". paidContent.org. Retrieved 2010-11-29.
- ^ Kingsbury, Kevin (2010-11-01). "News Corp. Swaps Online Ad Unit for Stake in Rubicon". The Wall Street Journal. Retrieved 2010-11-29.
- ^ Thomas, Owen (2012-08-09). "Rubicon Project Crushes Google On A Key Ad Metric". Business Insider. Retrieved 2012-09-29.
- ^ http://www.marketwatch.com/story/the-rubicon-project-expands-and-deepens-its-senior-management-team-2013-07-31
- ^ http://www.businessinsider.com/rubicon-project-ipo-2014-2