The SM Store

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The SM Store
Product type Department store chain
Owner SM Investments
Country Philippines
Introduced 1958
Markets Philippines, China, Guam
Tagline Love to Shop!
We've got it all for you!
Website The SM Store

The SM Store (formerly known as SM Department Store) is a department store franchise run by SM Investments, the holding company of the SM Group. SM Department Store now holds more than 30 branches located at cities and provinces in the Philippines. SM Department Store became one of the top retail centers in the Philippines.


On October 1958, Henry Sy, Sr. opened the first Shoemart store along Rizal Avenue in downtown Manila. In the 1960s, the company expanded its shoe store chain. It was one of the pioneers in the new urban centers when it opened bigger shoe outlets in the Makati Commercial Center in 1963, and in Cubao in 1967. Shoemart marked its shift from a shoe store to a full department store, in the 1970s. They were SM Quiapo in Echague (now Carlos Palanca St.) in 1972, SM Makati in 1975, SM Cubao in 1978 and the first store outside Metro Manila, SM Delgado in Iloilo City in 1979. SM positioned itself for growth in the 1980s, diversifying into the supermarket and appliance store business. Late 1985 marked the opening of a shopping mall, the SM City North EDSA.

In 2011, some new existing branches of SM Department Store were renamed as "The SM Store". First used in Agana Shopping Center. SM City Masinag was the first SM Supermall to use the "SM Store" brand.


See also[edit]



  • "Documenting Sources from the World Wide Web" About SM Department Store, (Sept 03, 2007)

External links[edit]