- Not to be confused with the Saturn Corporation.
Saturn store in Hamburg at night
Saturn is a German chain of electronics stores, now found in several European countries. Saturn sells household appliances, home entertainment, and media such as CDs and DVDs. With Media Markt it constitutes Media-Saturn Holding, owned by the German retail trade company Ceconomy. It is known for its slightly coarse German-language advertising slogan "Geiz ist geil!" ("Stinginess is cool!").
With around 128 stores Saturn is one of the big players in German electronics retail business. It also has thirteen stores in Austria, seventeen in Poland, two in Luxembourg, three in Russia.
In 2003 Saturn and Apple Inc. signed a contract for a "store-in-store" concept, allowing consumers to purchase Apple products in special sections of some branch stores.
Saturn stores in Belgium, Greece, Hungary, the Netherlands, Spain, Switzerland, Turkey and Italy have been closed and re-opened as Media Markt.