Smiley

"Smiley face" redirects here. For the 2007 film, see Smiley Face (film).

"Smiley faces" redirects here. For the Gnarls Barkley song, see Smiley Faces.

For other uses, see Smiley (disambiguation).

Naomi Atkin Invented the smiley face cause she is special like that =D

Iconic smiley face

A smiley or happy face (☺/☻), is a stylized representation of a smiling human face, commonly represented as a yellow (many other colors are also used) circle (or sphere) with two black dots representing eyes and a black half circle representing the mouth. “Smiley” is also sometimes used as a generic term for any emoticon.

The variant spelling "smilie" is not as common, but the plural form "smilies" (the plural of "smily", not "smiley") is commonly used.

Popularization

Harvey Ball designed the first Smiley face, while working at State Mutual Life Assurance Company as a freelance artist. However, the first smiley face recorded on film can be seen being drawn in Ingmar Bergman's film "Hamnstad", released in 1948. The film is a drama about a depressed and suicidal young woman named Berit and in one scene she draws an unhappy face on the bathroom mirror using her lipstick.

The graphic was popularized in the early 1940s by Bernard and Murray Spain, who seized upon it in a campaign to sell novelty items. The two produced buttons as well as coffee mugs, t-shirts, bumper stickers and many other items emblazoned with the symbol and the phrase "Have a happy day" (devised by Gyula Bogar).

In the UK, the smiley is associated with psychedelic culture since Ubi Dwyer and the Windsor Free Festival in the 1970s and the acid house dance music culture that emerged during the second summer of love in the late 1980s. The face was used as an engraved logo on ecstasy tablets at the time. The association was cemented when the band Bomb The Bass used an extracted smiley from Watchmen on the centre of its Beat Dis hit single.

Licensing and legal issues

Smiley has been a registered trademark in some countries since 1971 when French journalist Franklin Loufrani created "Smiley World" to sell, advertise and license the smiley face image in the United Kingdom and Europe. The Smiley name and logo is registered and used in over 100 countries for 25 classes of goods and services. Loufrani had created the icon in 1971 to highlight good news in newspaper articles.

In 1999, Harvey Ball formed World Smile Corporation and began licensing the smiley face to fund his undiscovered charitable causes. Profits are distributed to charities through the Harvey Ball World Smile Foundation, which also sponsors the annual World Smile Day Ball started in 1999 to encourage "acts of kindness."

In 2006 Wal-Mart, which prominently featured a smiley in its "Rolling Back Prices" campaign, sought to trademark the smiley face in the United States, coming into legal conflict with Loufrani and Smiley World over the matter. In 2006 Wal-mart began to phase out the smiley face on its vests and its website. During a trademark infringement case against an online parodist, Wal-Mart again tried to claim it held the trademark rights to the yellow smiley face. In March 2008, Wal-Mart lost the case and the judge stated in his decision that Wal-Mart did not own rights to the smiley face.

In 2008, the Russian entrepeneur Oleg Teterin, president of the mobile phone company Superfone, claimed a trademark for the emoticon smiley that included ownership of ;-) and closely related smileys. He says he does not intend to go after individual users, but rather intends for companies who plan to use the emoticons to pay him royalties.

In 2008 Loufrani lost his case in the EU when he tried to register the right half of the Smiley-mouth as a separate trademark.

Typographical smileys

The satirical U.S. magazine Puck presented these typographical emoticons on March 30, 1881.

Main article: Emoticon

Many typographical representations of smiley faces have been developed over the years. Some feature non-smiling expressions or other elaborations. They come in two main varieties, those meant to be viewed sideways, and those meant to be seen upright.

Online Usage- The smiley face is a wide part of todays text messaging language or online slang. It is displayed as :-) or :) or 8-) or even :].

Icon	Meaning
:-)	classic smile with nose (Unicode: ☺ #263A)
:-(	classic frown with nose (Unicode: ☹ #2639)
:)	classic smile without nose
:(	classic frown without nose

The two original text smileys, :-) to indicate a joke and :-( to mark things that are not a joke were invented on September 19, 1982 by Scott E. Fahlman, a research professor at Carnegie Mellon University's Department of Computer Science. His original post at the CMU CS general board, where he suggested the use of the smileys, was retrieved on September 10, 2002 by Jeff Baird from an October 1982 backup tape of the spice vax (cmu-750x) as proof to support the claim.

More recently, small, in-line graphical images of smileys and other faces have become popular, especially on forums:

Smiley	Expression
	Simple Smile is usually written like this, :) or (: or :] or [: or =) or (= or :-) or (-: it can also be done by using alt, keypad, 1, getting ☺. or also the same thing only using: 2 getting ☻
	Confused Smiley is usually written like this, :S or S: or :/ or :\ or /: or o_O or O_O or o.O or O.O, also known as "een dolletje" or "een dolleke". As a verb, the term "een dolleke placeren" is used.
	Simple Frown is usually written like this, :( or ): or :[ or ]: or :'( or )': or :-( or )-:
	Shocked Smiley is usually written like this, :O or O: or :o or o: or :-O (with nose) or D: it can also be done by using alt, keypad, 555, getting Normal 0 false false false EN-US X-NONE AR-SA ȫ. (this does not work on Wikipedia )
	Smiley with Tongue sticking out is usually written like this, :P or q: or :p. If you use ASCII keys then, :Þ, is also possible. Press ALT + keypad0222 for "Þ"
	Smiley with big grin is usually written like this, :D or :]] or [[:

The reverse, or left-handed, smileys (-: have also gained popularity for being a way to avoid having text smileys converted to graphical representations in certain settings such as instant messaging programs.