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FoundedAugust 2013; 9 years ago (2013-08)
FounderMerlin Kauffman & Bradley Herman
United States
Areas served
US, Canada, Australia, UK, Ireland
Key people
John Ellis (CEO)
ServicesMassage, skincare, beauty

Soothe is a multi-national wellness service provider based out of Los Angeles, California. The company allows users to request the services of a massage therapist,[1][2] cosmetologists, and estheticians. Since its launch in 2014, the mostly mobile app-based company has received significant press coverage and has expanded its service area to include many cities and counties in the United States. It also provides services in Australia, Canada, the UK, Ireland, and Germany.[3]


Soothe was founded in August 2013. It was created by Merlin Kauffman,[4] former CEO & cofounder,[5] and Bradley Herman, former CTO & cofounder.[6] Kauffman developed the idea behind the service while studying at the Harvard Business School.[7] He was a domain-name investor who started as a teenager.[4][8] As an adult, he invested four hundred thousand of his own money to start the business. The company first began operating in the Los Angeles area where it was based.[9]

As of December 2014, the service had 300 licensed massage therapists in Los Angeles and also covered Austin, Miami, Orange County, Phoenix and San Diego.[10] In August 2015, the company received $10.6 million in funding from The Riverside Company. By this point, the company had expanded to a total of 13 cities which included Chicago, Seattle, and San Francisco.[7] In its March 2016 Series B funding, the company raised an additional $35 million.[11] It had expanded to twenty-two areas in the US, including Atlanta and Indianapolis.[4] Soothe had a total of more than 3,200 massage therapists across the nation. It also operates at a loss and planned to continue to do so “for the foreseeable future”.[11] However, the company reported a monthly revenue of $1.2 million as of March 2016.[12]

As of April 2016, Soothe's coverage area also included such cities as Houston, Minneapolis, Orlando, and Portland. It had also expanded services to Canada by including Vancouver, British Columbia.[13] The company also began servicing in Europe with London becoming the first city across the Atlantic.[14]

In July 2016, the company had signed-up corporate clients like Facebook, Hulu, and Microsoft. According to the company, the move was partly motivated by a desire to smooth-out demand and mitigate the spike in service requests outside of the regular nine to five corporate business hours.[15] By February 2017, the service was available in 51 cities in the US while also adding services to Toronto, Canada.[16] In summer 2017, the company launched two locations in Australia by expanding its services to Sydney and Melbourne.[17]

On May 2, 2018, Soothe raised $31 million in Series C funding from The Riverside Company.[18]

In January 2020, John Ellis was hired as CEO of Soothe.[19] He led the company's restructuring and expansion beyond massage into skincare and beauty services, and continues to manage Soothe's global growth into new markets and services.


  1. ^ Mitchell, Timothy (2016-05-05). "Now you can order a massage like Uber". New York Post. Retrieved 2017-09-11.
  2. ^ Eatough, Allison (2016-09-07). "On-demand apps, providers bring massage, makeup, hairstyling to your door". Baltimore Sun. Retrieved 2017-09-11.
  3. ^ Chang, Lulu (2017-09-13). "Soothe, the 'Uber for massage,' wants to bring pampering straight to your door". Digital Trends. Retrieved 2017-10-12.
  4. ^ a b c Bailey, Leslie (2016-03-22). "Indy native's app delivers massages to door". Indianapolis Star. Retrieved 2017-09-10.
  5. ^ Van Grove, Jennifer (2015-05-08). "Mother's Day gifts on demand". The San Diego Union-Tribune. Retrieved 2017-09-10.
  6. ^ "Soothe App - Uber for Massage - Now Trending on AngelList: Massage Delivered | Crowdfund Insider". Crowdfund Insider. 2014-09-23. Retrieved 2018-02-14.
  7. ^ a b Kokalitcheva, Kia. "Soothes raises $10.6 million for its on-demand massage service". Fortune. Retrieved 2017-09-10.
  8. ^ Lagorio-Chafkin, Christine (2016-04-01). "Welcome to the Billion-Dollar, Uber-for-Massages Industry". Inc. Retrieved 2017-09-10.
  9. ^ Cunningham, Caroline (2015-06-24). "Need a Massage RIGHT NOW? There's an App for That". Washingtonian. Retrieved 2017-09-10.
  10. ^ England-Nelson, Jordan (2014-12-15). "Massage app Soothe connects licensed massage therapists with clients". Daily Breeze. Retrieved 2017-09-10.
  11. ^ a b Solomon, Brian. "Soothe Raises $35 Million To Accelerate On-Demand Massage Growth". Forbes. Retrieved 2017-09-10.
  12. ^ Wang, Selina (2016-03-10). "On-Demand Massage Apps Are Thriving". Retrieved 2017-09-10.
  13. ^ Rosenbloom, Stephanie (2016-04-26). "How to Bring the Hotel Spa to Your Airbnb". The New York Times. Retrieved 2017-09-10.
  14. ^ Gould, Wendy Rose (2016-07-27). "I Might Be Addicted to On-Demand Massage Apps". Retrieved 2017-09-10.
  15. ^ McAlone, Nathan (2016-07-21). "This startup works with companies like Facebook and Microsoft to give employees on-demand massages". Business Insider. Retrieved 2017-09-10.
  16. ^ Bauso, Anne Olivia (2017-02-14). "Six apps that bring pampering services straight to your hotel room". Star-Telegram. Retrieved 2017-09-10.
  17. ^ Zuchetti, Adam (2017-06-13). "Real life: Scaling a business into a global empire". My Business. Retrieved 2017-09-10.
  18. ^ "Massage-on-demand company, Soothe, raises $31 million – TechCrunch". Retrieved 2018-05-02.
  19. ^ "On-Demand Wellness Company, Soothe, Appoints New CEO". Retrieved 2021-05-05.

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