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FoundedAugust 2013; 6 years ago (2013-08)
FounderMerlin Kauffman & Bradley Herman
United States
Key people
Merlin Kauffman (CEO)

Soothe is a multi-national massage service provider based out of Los Angeles, California. The company allows users to request the services of a massage therapist.[1][2] Since its launch in 2014, the mostly mobile app-based company has received significant press coverage and has expanded its service area to include many cities and counties in the United States. It also provides services in a few cities in Australia, Canada and the UK.[3]


Soothe was founded in August 2013. It was created by Merlin Kauffman,[4] CEO & cofounder,[5] and Bradley Herman, former CTO & cofounder.[6] Kauffman developed the idea behind the service while studying at the Harvard Business School.[7] He was a domain-name investor who started as a teenager.[4][8] As an adult, he invested four hundred thousand of his own money to start the business. The company first began operating in the Los Angeles area where it was based.[9] It also has a second headquarters in Las Vegas, Nevada.[8][10]

As of December 2014, the service had 300 licensed massage therapists in Los Angeles and also covered Austin, Miami, Orange County, Phoenix and San Diego.[11] In August 2015, the company received $10.6 million in funding from The Riverside Company. By this point, the company had expanded to a total of 13 cities which included Chicago, Seattle, and San Francisco.[7] In its March 2016 Series B funding, the company raised an additional $35 million.[10] It had expanded to twenty-two areas in the US, including Atlanta and Indianapolis.[4] Soothe had a total of more than 3,200 massage therapists across the nation. It also operates at a loss and planned to continue to do so “for the foreseeable future”.[10] However, the company reported a monthly revenue of $1.2 million as of March 2016.[12]

As of April 2016, Soothe’s coverage area also included such cities as Houston, Minneapolis, Orlando, and Portland. It had also expanded services to Canada by including Vancouver, British Columbia.[13] The company also began servicing in Europe with London becoming the first city across the Atlantic.[14]

In July 2016, the company has signed-up corporate clients like Facebook, Hulu, and Microsoft. According to the company, the move was partly motivated by a desire to smooth-out demand and mitigate the spike in service requests outside of the regular nine to five corporate business hours.[15] By February 2017, the service was available in 51 cities in the US while also adding services to Toronto, Canada.[16] In summer 2017, the company launched two locations in Australia by expanding its services to Sydney and Melbourne.[17]

On May 2, 2018, Soothe raised $31 million in Series C funding from The Riverside Company.[18]


  1. ^ Mitchell, Timothy (2016-05-05). "Now you can order a massage like Uber". New York Post. Retrieved 2017-09-11.
  2. ^ Eatough, Allison (2016-09-07). "On-demand apps, providers bring massage, makeup, hairstyling to your door". Baltimore Sun. Retrieved 2017-09-11.
  3. ^ Chang, Lulu (2017-09-13). "Soothe, the 'Uber for massage,' wants to bring pampering straight to your door". Digital Trends. Retrieved 2017-10-12.
  4. ^ a b c Bailey, Leslie (2016-03-22). "Indy native's app delivers massages to door". Indianapolis Star. Retrieved 2017-09-10.
  5. ^ Van Grove, Jennifer (2015-05-08). "Mother's Day gifts on demand". The San Diego Union-Tribune. Retrieved 2017-09-10.
  6. ^ "Soothe App - Uber for Massage - Now Trending on AngelList: Massage Delivered | Crowdfund Insider". Crowdfund Insider. 2014-09-23. Retrieved 2018-02-14.
  7. ^ a b Kokalitcheva, Kia. "Soothes raises $10.6 million for its on-demand massage service". Fortune. Retrieved 2017-09-10.
  8. ^ a b Lagorio-Chafkin, Christine (2016-04-01). "Welcome to the Billion-Dollar, Uber-for-Massages Industry". Inc. Retrieved 2017-09-10.
  9. ^ Cunningham, Caroline (2015-06-24). "Need a Massage RIGHT NOW? There's an App for That". Washingtonian. Retrieved 2017-09-10.
  10. ^ a b c Solomon, Brian. "Soothe Raises $35 Million To Accelerate On-Demand Massage Growth". Forbes. Retrieved 2017-09-10.
  11. ^ England-Nelson, Jordan (2014-12-15). "Massage app Soothe connects licensed massage therapists with clients". Daily Breeze. Retrieved 2017-09-10.
  12. ^ Wang, Selina (2016-03-10). "On-Demand Massage Apps Are Thriving". Retrieved 2017-09-10.
  13. ^ Rosenbloom, Stephanie (2016-04-26). "How to Bring the Hotel Spa to Your Airbnb". The New York Times. Retrieved 2017-09-10.
  14. ^ Gould, Wendy Rose (2016-07-27). "I Might Be Addicted to On-Demand Massage Apps". Retrieved 2017-09-10.
  15. ^ McAlone, Nathan (2016-07-21). "This startup works with companies like Facebook and Microsoft to give employees on-demand massages". Business Insider. Retrieved 2017-09-10.
  16. ^ Bauso, Anne Olivia (2017-02-14). "Six apps that bring pampering services straight to your hotel room". Star-Telegram. Retrieved 2017-09-10.
  17. ^ Zuchetti, Adam (2017-06-13). "Real life: Scaling a business into a global empire". My Business. Retrieved 2017-09-10.
  18. ^ "Massage-on-demand company, Soothe, raises $31 million – TechCrunch". Retrieved 2018-05-02.

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