Information about the single first emerged after someone on Twitter tweeted a picture of what appears to be of member JiYoung on the set of a music video. The picture was a screen capture from an iMac computer and showed "kara speed up" on top of the title bar. Details about a double A-side single titled "Speed Up / Girl's Power" being released on March 21 then began spreading around the internet.
Universal Music Japan eventually confirmed the single's release on February 27, 2012. On the same day Japanese program "ZIP!" aired a preview for both the song's music videos.
"Girl's Power" is mid-tempo song with a softer tone. It was produced by Han-San Wong who previously worked with the group for the single, "Go Go Summer!". It shows a more feminine and softer side to the group. The song is also being used for the new commercial of DARIYA’s hair dye product line "Palty" which the group had previously endorsed in 2011.
During the February 27th episode of the Japanese program ZIP!, a preview for the music videos of both single's was shown. They also showed a brief behind-the-scenes footage of the girls while recording the videos for both the singles as well as the group celebrating member Goo Hara‘s 21st birthday while sharing a cake with the staff and crew at the studio. On February 28, 2012, the teasers for both music videos was uploaded on the Universal Music Japan and the group's YouTube channels.
The music video for both songs premiered on Japan's Mezamashi TV on separate days with "Speed Up" first airing on March 1 followed by "Girl's Power" on March 2.