Sungsimdang

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Sungsimdang
IndustryBakery
FounderLim Gilsun
Headquarters15 Daejong-ro 480beon-gil, Jung-gu,
Daejeon
,
Korea
ProductsSoboro-ppang, chive bread
ParentRosso Ltd.
Websitewww.sungsimdang.co.kr
Sungsimdang
Hangul
성심당
Hanja
Revised RomanizationSeongsimdang
McCune–ReischauerSŏngsimdang

Sungsimdang (Korean성심당; Hanja聖心堂; lit. sacred heart hall) is a Western-style bakery in Daejeon, South Korea. It is most well known for soboro-ppang and chive bread. The small chain is said to be one of the best in the nation[1] and is a representative brand of the city.[2][3] Annual sales were KRW 53.2 billion in 2018.[4]

History[edit]

Founded in 1956 as Sungsimdang, the bakery was incorporated in 2001 as Rosso Ltd. under Lim Gilsun. After incorporation, the brand opened additional bakery locations and also restaurants solely within Daejeon. In 2012, the brand received patent 10-1104547 for their soboro-ppang recipe.[5] Sungsimdang baked bread for Pope Francis during is visit to the peninsula in 2014. The following year, Gilsun was granted the Order of St. Gregory the Great as he had been donating bread to orphanages and nursing homes for decades.[6][7][8]

present[edit]

Seongsimdang continued to grow, with annual sales reaching 40 billion won in 2015. In 2021, it topped the list of non-branded bakeries in the country, recording 63 billion won in sales. It also recorded 80 billion won in sales in 2022, and surpassed 100 billion won with 124.3 billion won in 2023.[9]

See also[edit]

References[edit]

  1. ^ 이연선 (16 October 2015). "[SN여행] 우리나라 5대 빵집 중 하나인 대전 '성심당'". Sisun News (in Korean). Retrieved 7 September 2023.
  2. ^ 정재훈 (2 December 2012). "지역대학생들이 꼽은 대전 대표기업 한화·성심당". 충천투데이 (in Korean). Retrieved 7 September 2023.
  3. ^ 신정훈 (29 March 2020). ""역시, '성심당'이 대전 최고 명소"" (in Korean). The Chosun Ilbo. Retrieved 7 September 2023.
  4. ^ 김재후 (3 April 2019). "'대전의 빵집' 성심당, 매출 500억 기업됐다" (in Korean). The Korea Economic Daily. Retrieved 7 September 2023.
  5. ^ 김은호 (8 November 2022). "특허로 보호받는 최상의 레시피 '튀김소보로'의 성심당". 윕뉴스 (in Korean). Retrieved 7 September 2023.
  6. ^ 이명수 (3 September 2015). "성 대 그레고리오 교황 기사 훈장 수여". 대전인터넷신문 (in Korean). Retrieved 7 September 2023.
  7. ^ 김성윤 (4 September 2015). "訪韓 교황 위해 매일 빵 만든 '성심당' 임영진, 교황청 훈장" (in Korean). The Chosun Ilbo. Retrieved 7 September 2023.
  8. ^ 오정현 (1 September 2015). "이명수·임영진 대표, 성 대 그레고리오교황 기사 훈장". 대전일보 (in Korean). Retrieved 7 September 2023.
  9. ^ Lee, jongseop. "The power of the local bakery 'Sungsimdang'...I beat Paris Baguette and Tous Les Jours, too".

External links[edit]