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Privately owned
Industry Fashion
Founded Perth, Western Australia, Australia
Founder Hans van der Meulen
Headquarters Geelong, Victoria, Australia
Number of locations
133 stores
Area served
New Zealand
Products Clothing
Parent Cotton On Group

Supré is an Australian fast fashion women's wear chain owned by the Cotton On Group. Known for fashion items and basics at an affordable price point, the Supré product offering is aimed at the youth market. With over 133 stores in Australia, New Zealand and South Africa also have stores. Supré General Manager Elle Roseby is the former CEO of Australian retailer Sportsgirl.

Under the management of Roseby, the Supré brand has expanded its fashion trend offering to compete with the global fast fashion market.


Supré was founded by retailers Hans and Helen van der Meulen in New South Wales in 1984.

In 2013, the Cotton On Group acquired Supré [1] with plans to expand the brand internationally.[2] The Supré head office is located in Geelong, Victoria, at the Cotton On Group headquarters.

Supré has become known for a robust social media presence, with over 520 thousand ‘likes’ on Facebook and over 70 thousand followers on picture-sharing app Instagram.


Supré sells fashion trend items, party dresses and nightwear, basics, knitwear, denim and accessories.


  1. ^ "Cotton On buys Supre". Retrieved 14 November 2013. 
  2. ^ "Cotton On Acquires Supré to Strengthen Store Footprint and Online". Inside Retail. Retrieved 14 November 2013. 

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