Swansea Bay Radio

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Swansea Bay Radio
Broadcast areaSwansea Bay area
Frequency102.1 MHz and DAB 12C
SloganYour Music, Your Station
FormatHot AC
OwnerNation Broadcasting
First air date
5 November 2006
Technical information
Transmitter coordinates
51°37′45″N 3°55′13″W / 51.6292°N 3.9202°W / 51.6292; -3.9202Coordinates: 51°37′45″N 3°55′13″W / 51.6292°N 3.9202°W / 51.6292; -3.9202

Swansea Bay Radio is a British Independent Local Radio station serving the Swansea Bay area of West Wales. It is owned and operated by Nation Broadcasting and broadcasts on 102.1 FM and DAB from studios near the St Hilary transmitter in the Vale of Glamorgan.

The station plays chart music from the 1980s to the present day, alongside local news, travel and community information. Nation Radio also operate other radio stations in the local region.


Swansea Bay Radio originally launched on 5 November 2006 from studios in Neath, with a soft Adult Contemporary and easy listening music format, before switching to playing only 1980s music in March 2012. The station was rebranded as Nation 80s on 1 June 2012, and on 16 January 2013, rebranded again as Nation Hits. On 1 March 2016, the station reverted to its original name of Swansea Bay Radio.[1]


The majority of Swansea Bay Radio's output is produced and broadcast from Nation Broadcasting's St Hilary studios. Which is shared with sister stations Radio Carmarthenshire, Radio Ceredigion, Radio Pembrokeshire and Bridge FM.[2]

Presenter-led shows air from 6am - 10pm on Monday - Thursdays, 6am - 7pm on Fridays, 6am - 6pm on Saturdays and 6am - 7pm on Sundays.


Local news bulletins air hourly from 6am - 6pm on weekdays and 8am - 12pm at weekends with headlines on the half-hour during weekday breakfast and drivetime.[3] As of June 2016, the station's news bulletins are provided by independent company Radio NewsHub in Leeds.[4]

They previously applied unsuccessfully to Ofcom to remove the requirement for a 24 hour news obligation.[5]


  1. ^ "Swansea Bay Radio returns to South Wales". RadioToday. 23 February 2016. Retrieved 16 March 2016.
  2. ^ Swansea Bay Radio public file
  3. ^ Swansea Bay Radio public file
  4. ^ Nation Broadcasting signs deal with Radio NewsHub, RadioToday, 3 June 2016
  5. ^ "NATION 80s - Request to change Format". Retrieved 3 January 2019.

External links[edit]