t.o.night

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tonight Newspaper
tonight vol. 2 issue 245, September 6, 2011
Type Free Biweekly Newspaper
Format Magazine
Owner(s) Annex Business Media
Founder(s) John Cameron & Tom Hyde
Publisher Martin McAnulty
Founded Sept. 8, 2009
Ceased publication May 29, 2014
Headquarters 222 Edward St., Aurora, Ontario L4G 1W6, 905-727-0077
Website www.tonightnews.ca

tonight was a free afternoon newspaper in Toronto, Canada, founded in 2009 and acquired by Annex Business Media[1] in 2013. Targeted at evening public transit commuters on GO Transit and TTC (Toronto Transit Commission), its main distribution channels were through the use of newsies, newspaper boxes and PATH billboards throughout Toronto’s downtown core, and through newspaper boxes across the TTC. The publication name was originally stylized with periods as "t.o.night" - a tongue-in-cheek reference to Toronto (often shortened in passing reference as T.O.) and the fact that it is produced Tuesday and Thursday evenings. The newspaper was unique in Canada, with its magazine size and format, making for easy transit reading.

History[edit]

tonight was founded by Toronto entrepreneurs John Cameron and Tom Hyde. The first issue of tonight was published on Tuesday, Sept. 8, 2009,[2] and the publication was based on the successful free evening newspaper mX, published by News Limited throughout Australia.

The paper was originally published on weekday evenings, but switched to a biweekly Tuesday and Thursday print schedule after the acquisition by Annex Business Media in January 2013, and subsequent departure of the founders. tonight had a circulation of 102,000 with an estimated readership of 184,000 each weekday evening. The paper was a direct competitor to Toronto free daily newspapers Metro and 24 Hours.

After being operated for a year and a half by Annex Business Media, the newspaper was closed May 29, 2014.[3]

Editorial[edit]

tonight was typically 16 pages - though it had increased page-count up to 32 pages if the opportunity arose - focusing on the freshest news and entertainment stories that come across the newswires. Apart from Associated Press and Canadian Press content, the paper had a number of freelance journalists, along with unique content from BlogTO,[4] Sportsnet, National Geographic Traveler, as well as the New York Times crossword puzzle. tonight’s stories were generally concise, featuring a heavy use of photos.

The paper’s most popular section was the Shout Outs (a print version of social media for commuters). The Shout Outs had grown in size from the introductory 1/5 of a page to 1-2 pages. The Shout Outs had received local, national and international attention due to their popularity.[5]

Sections[edit]

  • Around Town – Usually located on the inside front cover, featuring event listings around Toronto based on a transit map, along with weather and lowest gas prices.
  • News – Concise local, national and international news stories from the Associated Press and The Canadian Press.
  • Business – Latest local, national and international business news stories.
  • Entertainment/Gossip – Heavy celebrity and television coverage, with the latest gossip, TV listings and late-night television guests.
  • Sports – Sports news provided by AP and The Canadian Press, along with exclusive columns by Sportsnet.
  • BlogTO – Local news and restaurant reviews by the popular BlogTO website.
  • Shout Outs – Popular transit message board, in the form of social media in print, featuring missed connections and opinions by Toronto commuters.
  • Distractions – Crossword, Sudoku, New York Times Crossword, Horoscopes and Celebrity Birthday game.
  • Additional Sections – Lifestyle, Education, National Geographic Traveler, Auto, Your Home, Movies.

References[edit]

  1. ^ "Under new ownership, tonight newspaper goes weekly | Marketing Magazine". Marketingmag.ca. 2013-01-10. Retrieved 2013-12-31. 
  2. ^ Macmillan, Jennifer. "Free afternoon commuter newspaper joins bustling Toronto media market". The Globe and Mail. Retrieved 2013-12-31. 
  3. ^ "Tonight Newspaper shuts down". Retrieved 2014-06-07. 
  4. ^ http://www.blogto.com/blogto-mediakit.pdf
  5. ^ "Newspaper lets GO riders exchange love notes and dating advice | National Post". News.nationalpost.com. Retrieved 2013-12-31. 

External links[edit]