Logo for the 2015 TV campaign devoted to the Norwegian Rainforest Foundation.
|Date(s)||A chosen Sunday in October|
|Inaugurated||October 6, 1974|
|Most recent||October 22, 2017|
TV-aksjonen (English: "The TV Campaign/Auction") is an annual national Norwegian charity fund raising event that since 1974 has been run by Norwegian public broadcaster NRK, in conjunction with selected organizations. The fundraiser is the world's largest, measured in terms of donated value per capita and number of participants. The event is central to Norwegian society inasmuch as it is viewed as the most famous and trusted charity fundraiser in the country. The campaign is held on a Sunday in October each year, and on the selected day NRK devotes most of its airtime to informing the public about the organization and that year's special cause.
The beneficiary of each year's event is decided by a fund-raising committee at NRK, which also receives detailed follow-up reports from the selected charity on the spending of the raised money. Charities vary, with causes including combating poverty, providing healthcare, clearing minefields and munitions, protecting women, and the environment. The Norwegian Refugee Council and Norwegian Church Aid are the organizations which have the most campaigns run for their benefit, with five and four fundraisers, respectively. Funds have also been earmarked to assist displaced persons in Armenia, Azerbaijan, Burundi, Angola, and Uganda (1998), and refugees from wars in Afghanistan, Pakistan, Democratic Republic of the Congo, Sudan, Somalia, the Palestinian territories, and Colombia (2010).
Contributions are collected in a number of ways. Central to the campaign is the door-to-door campaign of approximately 100,000 volunteers servicing all 1.8 million Norwegian households, as well as donations accepted via telephone or by funds transfer to the campaign's bank account. NRK also hosts a live auction of various items and experiences, with proceeds also going to that year's selected charity. Several organizations donate considerable amounts, as does the government of Norway on behalf of the Norwegian people.
Since its inception, a total of about 9 billion NOK ($1.1 billion USD) has been raised as of 2017.[nb 1]
List of campaigns
|Year||Charity||Campaign name (tagline)||Cause||Amount raised (in NOK millions)||Amount adjusted to January 2017 NOK (in millions)||Converted to 2017 USD (in millions)|
|1974||Norwegian Refugee Council||Flyktning-74
English: "Refugee '74"
|1975||Norwegian Women's Public Health Association||Revmatismeåret
|1976||Norwegian Association of the Blind||Regnbueaksjonen
English: "Rainbow Campaign"
|1977||Norwegian Church Aid||Nødhjelp-77
English: "Emergency relief '77"
|1978||Save the Children Norway||Aksjon-78
English: "Campaign '78"
|1979||Norwegian Refugee Council||Flyktning-79
English: "Refugee '79"
|1980||Norwegian Cancer Society||Kreftaksjonen-80
English: "Cancer Campaign '80"
|Cancer research and aid to cancer patients||79.7||279.9||35.1|
|1981||Norwegian Red Cross, Norwegian Association of the Blind, Norwegian Association of the Disabled, Norwegian Association of the Mentally Retarded||Et nytt liv
English: "A New Life"
|1982||Norwegian Missionary Council||Aksjon Håp
English: "Campaign: Hope"
|1983||Norwegian People's Aid||Menneskeverd
English: "Human dignity"
|1984||Amnesty International||Aksjon Amnesty
English: "Campaign: Amnesty"
|Work for human rights||81||198.8||24.9|
|1985||National Council of Children and Youth Organizations of Norway||Ungdomskampanjen 85
English: "Youth Campaign '85"
|1986||Norwegian Church Aid||Hjelp uten grenser
English: "Aid without borders"
|1987||National Association for Public Health||Hjerte for livet
English: "A Heart for life"
|1988||Norwegian Refugee Council||På flukt
English: "In flight"
|1989||"Women in the Third World" (joint effort)[nb 2]||Kvinner i den 3. verden
English: "Women in the Third World"
|Development aid specially targeted to women||88.2||158.1||19.8|
|1990||Save the Children Norway||En himmel full av stjerner
English: "A Sky Full of Stars"
|1991||Atlas Alliance||Et nytt liv
English: "A New Life"
|People with disabilities in developing countries||102||170.5||21.4|
|1992||Norwegian Council for Mental Health||Psykisk helse
English: "Physical Health"
|Treatment of mental disorders||90||147.1||18.4|
|1993||Norwegian Red Cross||Grenseløs omsorg
English: "Care without borders/limitless care"
|1994||Norwegian People's Aid||Aksjon menneskeverd
English: "Campaign: Human Dignity"
|1995||Salvation Army||Omsorg for hele mennesket
English: "Care for all of man"
|Aid to the poor in countries such as Haiti, India, Russia and Bosnia||148.4||228.6||28.6|
|1996||"Environment for life" (joint effort)[nb 3]||Miljø for livet
English: "Environment for Life"
|Aid for environmental focus||77||116.6||14.6|
|1997||Norwegian Cancer Society||Krafttak mot kreft
English: "Effort against cancer"
|Testing of new methods of treatment and diagnosing||177||262.6||32.9|
|1998||Norwegian Refugee Council||På flukt i eget land
English: "In flight within one's country"
|Informing of the situation of those internally displaced||128||185.7||23.3|
|1999||Amnesty International||Din innsats – andres frihet!
English: "Your effort — other's freedom!"
|Strengthen the work for human rights in ten selected countries||128.5||181.9||22.8|
|2000||SOS Children's Villages||SOS-barnebyer
English: "SOS Children's Villages"
|Aid to orphaned children, especially in Colombia, Haiti, India, Russia and Zimbabwe||153||210||26.3|
|2001||Norwegian Church Aid||Livskraft mot hiv/aids
English: "Vitality against HIV/AIDS"
|2002||Atlas Alliance||Et nytt liv
English: "A New Life"
|Disabled people in developing countries||145||191.2||24|
|2003||Save the Children Norway||Redd Barna
English: "Save the Children"
|Aid to children in Guatemala, Nicaragua, Uganda, Ethiopia, Cambodia and Norway||158.3||205.4||25.7|
|2004||Church City Mission and Norwegian Council for Mental Health||Hjerterom
|Treatment of mental illness||151||193.2||24.2|
|2005||Forum for Women and Development[nb 4]||Drømmefanger
|Aid to women subject to violence in poor countries||137||172.2||21.6|
|2006||Doctors Without Borders||De glemte humanitære krisene
English: "The forgotten humanitarian crises"
|2007||UNICEF, Norwegian Olympic and Paralympic Committee and Confederation of Sports, Right To Play||Sammen for barn
English: "Together for children"
|Prevention and aid of HIV/AIDS among children||220||270||33.8|
|2008||Norwegian Blue Cross||I sentrum står et menneske
English: "In the center is a person"
|Prevention, treatment and monitoring of alcohol and drug abuse||192||223.5||28|
|2009||Norwegian CARE||Sterkere sammen
English: "Stronger together"
|2010||Norwegian Refugee Council||På flukt fra krig
English: "In flight from war"
|Aid to refugees from war||208.5||236.1||29.6|
|2011||Norwegian People's Aid||Vi rydder for livet
English: "We're clearing for life"
|Clearing of minefields and cluster munitions in Africa, Asia, Europe and the Middle-East.||218.9||244.7||30.7|
|2012||Norwegian Amnesty International||Stå opp mot urett!
English: "Rise against injustice!"
|Working towards uncovering large human rights abuses across the world.||198.7||219.8||27.5|
|2013||National Association for Public Health||Dagene som forsvinner
English: "The days that disappear"
|Working towards bettering the quality of life of those suffering from dementia||224.2||242.1||30.3|
|2014||Norwegian Church Aid||Vann forandrer alt
English: "Water changes everything"
|Securing access to clean water and safe sanitation in several countries in Africa and Asia||253||267.2||33.5|
|2015||Rainforest Foundation Norway[nb 5]||Vi kan fortsatt redde regnskogen
English: "We can still save the rainforest"
|Working to preserve the rain-forest in more larger areas of Brazil, Peru, Congo and New Guinea||183||189||23.7|
|2016||Norwegian Red Cross||Sammen får vi hjelpen helt frem
English: "Together we get the help all the way"
|Work towards aid to people in Syria, South Sudan, Afghanistan, Somalia, Myanmar and Central America, including access to medicines and health aid.
10% of total amount went to domestic efforts such as asylum center activities and health centers for paperless refugees.
|2017||UNICEF Norway committee||Læring i krig
English: "Education in war"
|Providing education to children affected by war and conflict in Colombia, Mali, Syria, Pakistan and South Sudan.||217.7||217.7||27.2|
|2018||Church City Mission||Kom inn
|2019||CARE Norway||Nå er det hennes tur
English "It's her turn now"
|Give women in some of the world’s poorest countries the opportunity to build a better life for themselves, their families and their communities.|
Awards and nominations
|2017||Gullruten||Best Event or Sports Broadcasting||N/A||Nominated|
- Sum of all amount results (adjusted to 2017 NOK and USD respectively).
- The 1989 campaign was arranged as a cooperative effort between 41 organizations, among them Norwegian National Women's Council
- The 1996 Campaign was a joint effort between Future In Our Hands, Norwegian Society for the Conservation of Nature, Rainforest Foundation Norway, Development Fund and World Wide Fund for Nature
- The 2005 Campaign was devoted to FOKUS, a union of 72 women organizations
- The 2015 campaign was co-hosted by English musician Sting.
- "Nest beste TV-innsamling". Aftenposten. Norwegian News Agency. 2011-10-24.
- "TV-Aksjonen Ends with Record Aid". The Nordic Page. 25 October 2010. Retrieved 26 November 2016.
- Svendsen, Paal Adolfsen; Sørheim, Aashild (26 June 2008). "TV-aksjonen som fenomen". NRK. Retrieved 22 October 2017.
- Pettersen, Stig Arild; Smith-Meyer, Trond. "TV-aksjonen" (in Norwegian). Store norske leksikon. Retrieved 26 October 2017.
- "Charity drive raises millions for Unicef". newsinenglish.no. 23 October 2017. Retrieved 26 November 2017.
- Numbers given stem from NRK or the organization itself. Proper amount can actually be somewhat higher due to donations given after the day of the event. For results up to 2009, see NRK's own database.
- All figures calculated based on index value as of January 2017, using Statistics Norway's Consumer price index calculator. 22 October 2017.
- Vera Isachsen og Victoria Uwonkunda (12 June 2009). "Får TV-aksjonen 2010". NRK. Retrieved 2009-10-17.
- "Norsk Folkehjelp får TV-aksjonen 2011". NRK (14. juni 2010). Retrieved 2010-06-15.
- Julie Haugen Egge (2011-06-08). "TV-aksjonen i 2012 går til Amnesty". NRK. Retrieved 2011-10-23.
- "Nytt programlederpar for TV-aksjonen". NRK. Retrieved 2012-08-11.
- Jon Annar Fordal (2012-06-06). "TV-aksjonen 2013 til demens-saken". NRK. Retrieved 2012-06-06.
- NTB/NRK (2013-10-21). "224 millioner samlet inn under årets TV-aksjon". NRK. Retrieved 2013-10-21.
- Tonje Bergmo (2012-06-12). "TV-aksjonen 2014 til Kirkens Nødhjelp". NRK. Retrieved 2013-10-20.
- Daniel Eriksen (2014-06-03). "TV-aksjonen 2015 til Regnskogfondet". NRK.no. Retrieved 2014-10-18.
- Kaupang Jørgensen, Karina (23 September 2015). "Sting til TV-aksjonen". NRK. Retrieved 26 October 2017.
- "Dårligste TV-aksjon på ti år for Regnskogfondet". Aftenposten. Retrieved 2016-10-20.
- Tone Staude (2015-06-03). "TV-aksjonen 2016 til Røde Kors". NRK.no. Retrieved 2015-10-15.
- "TV-aksjonen 2016 samlet inn over 230 millioner kroner" (in Norwegian). NRK. 28 December 2016. Retrieved 2017-04-22.
- "Om TV-aksjonen 2017" (no). www.blimed.no. Retrieved 2017-06-21.
- "UNICEF får TV-aksjonen 2017" (in Norwegian). NRK. Retrieved 2017-06-22.
- "217,7 millioner samlet inn i årets TV-aksjon" (in Norwegian). Verdens Gang. Retrieved 23 October 2017.
- "217,7 millioner til årets TV-aksjon" (in Norwegian). Aftenposten. Retrieved 23 October 2017.
- "TV-aksjonen 2019". CARE (in Norwegian). Retrieved 2019-09-27.
- Gullruten: «Nobel» mot «Skam»