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This article conforms to the notability guidelines:

From Wikipedia:Notability (organizations and companies) A company, corporation, organization, group, product, or service is notable if it has been the subject of multiple non-trivial published works, the source of which is both:

  • independent of the company, corporation, organization or group itself, or of the product's or service's manufacturer or vendor, and
  • reliable.

There is coverage from the NY Times, a weekly column in the San Francisco Chronicle, CNet, a rather in-depth article from Business Journal, ClickZ, and AdWeek. I would have added more but it would have cluttered up the page. Let me know if you would like more sources. Monkeythumpa 20:09, 22 February 2007 (UTC)

Sorry I was using improper citations. I cleaned it up and added a rather lengthy Danny Sullivan article about the company and it's importance. Monkeythumpa 20:41, 22 February 2007 (UTC)

It seems like someone randomly deleted items so I reverted it. Let me know if there is a problem with the reverted copy.Monkeythumpa 22:49, 23 February 2007 (UTC)

Fixed typo Monkeythumpa 19:00, 8 March 2007 (UTC)