Talk:Big CBS Love
|WikiProject India / Television||(Rated Stub-class, Low-importance)|
Edit request on 27 September 2012
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BIG CBS LOVE is an English entertainment Channel targeted at upwardly mobile women and positioned as the Diva Destination! The Channel is part the Joint Venture between Reliance Broadcast Network Ltd. and US's CBS Studios International.
BIG CBS NETWORKS A joint venture between Reliance Broadcast Network Limited and US’s No. 1 CBS Studios International, BIG CBS Networks has changed the way English entertainment is served to Indian audiences. The JV has seen the successful launch of three English entertainment channels in less than 5 months, once again highlighting speed to market from the company. The themed channels are targeted at India's fast-growing, upwardly mobile population and are branded BIG CBS PRIME - a premium English general entertainment channel focused at urban male viewers, BIG CBS LOVE - targeted at upwardly mobile women and positioned as the Diva Destination, and BIG CBS SPARK - positioned as an international entertainment channel and targeted at the youth. The channels offer audiences instant access to authentic and current CBS programs together with some of the most popular global television favourites, handpicked to ensure appeal amongst its audiences. With their strong and appealing content, the BIG CBS channels are already entertaining an extensive array of audiences through digital cable and DTH platforms. Local genres are available across many MSOs in smaller centres on their Digital networks, covering overall over 400 cable networks.
The BIG CBS JV has also made a regional foray with SPARK PUNJABI - a regional General Entertainment Channel for the Punjab, Chandigarh, and Himachal Pradesh (PCHP) region targeting the 15+ age group. The Channel treats audiences to daily sitcoms, reality shows, music, international reality shows dubbed in Punjabi, and weekend blockbuster movies ensuring a complete entertainment experience. The channel seamlessly integrates and benefits from the extensive radio network of 92.7 BIG FM in the region, reaching 22 cities, thus offering marketers unparalleled reach in the region. SPARK PUNJABI is well distributed on digital and analog platforms, covering 100 per cent of the market with a reach to 3mn+ households.
With Reliance Broadcast Network Limited’s multi-media presence and an integrated sales offering combined with the content muscle of CBS Corporation, BIG CBS stands to make a significant impact in India’s burgeoning entertainment industry.
- Not done: Smells like POV to me. A boat that can float! (watch me float!) 14:37, 27 September 2012 (UTC)
Like us on Facebook for the latest contests & shows: https://www.facebook.com/bigcbslove or tweet to us for Live updates on http://www.twitter.com/bigcbslove — Preceding unsigned comment added by Zafarrais (talk • contribs) 15:20, 10 January 2013 (UTC)