Team One (advertising agency)
 | |
| Company type | Private |
|---|---|
| Industry | Advertising |
| Founded | 1987 |
| Headquarters | Silicon Beach, Los Angeles, California |
Key people | Julie Michael, president |
| Parent | Saatchi & Saatchi |
| Website | www.teamone-usa.com |
Team One is an advertising agency based in Los Angeles in the U.S. state of California. It was founded in 1987.
Team One focuses on luxury products and services, serving clients including Lexus, HSBC Premier, Häagen Dazs, Indian Motocycle Manufacturing Company[1] and The Ritz Carlton.[2] It is a division of Saatchi & Saatchi.[3][4]
It moved to Jefferson Boulevard in the Silicon Beach technology, entertainment, and media hub of Los Angeles, in 2014 after 25 years in El Segundo.[5] It is one of several agencies that have moved to, or been established in, Silicon Beach since 2010.[6] Team One has a staff of more than 400, including offices in Chicago, New York, Atlanta, and Washington, D.C.[2][5] The relocation of its main offices from El Segundo, California to Jefferson Boulevard in Playa Vista, California in 2014 was described in a Los Angeles Business Journal article as part of the establishment of that street as a west coast analogue of Madison Avenue—home to many of the region's top advertising agencies.[5]
As of June 2015, Julie Michael is president of Team One; she’s been with the company since 1998.[7]
In January 2016 Team One added two executives: Jennifer Bolt, as executive director of idea communication,[8][9][10] and Joe DeMiero, as management director, digital.[11][12][13][14][15]
Notable Campaigns
Some Team One advertising campaigns that have earned praise and awards:
- "December to Remember" ads for Lexus in 2014[16]
- ”Six-word wows” for The Ritz-Carlton in 2014[17][18][19]
- Lexus RC F ad, 2015[20][21][22][23]
- 1000 video ads for Facebook campaign, 2015[24][25]
- Trailer for 2K Games' Evolve[26][27]
- "Tori 500" campaign for Lexus, 2014[28][29]
Virtual Reality Lab
Team One executives launched an in-house VR Lab in April 2016[30] focusing on experimentation and exploring the best way to tell brand stories through VR.[31][32] The agency also assembled an in-house team of six to focus on AI.[33]
The Legacy Lab™
Launched in 2012, Team One’s Legacy Lab is a thought-leadership platform and consulting practice exploring the dynamics of long-term brand building in a short-term world.[34] The Legacy Lab™ has researched influential brands including The Bluebird Cafe, It Gets Better Project and Girls Who Code, among others, and publishes many of its learnings online.[35] In 2017, it will launch The Legacy Lab Honors, an annual peer-voted program that recognizes leaders who are guiding brands to create lasting change.[36]
References
- ^ Birkner, Christine (14 April 2016). "Indian Motorcycle Is Competing With Harley-Davidson by Giving Away Art". Adweek.
- ^ a b Morrison, Maureen (23 October 2014). "Saatchi, Team One to Open Shop in Texas for Toyota and Lexus". Advertising Age.
- ^ Aditham, Krian (23 June 2015). "Julie Michael Promoted to President of Team One". Adweek.
- ^ Elliott, Stuart (12 May 2014). "Putting on the Ritz six words at a time". New York Times.
- ^ a b c Hudson, Subrina (6 January 2014). "Ad Space". Los Angeles Business Journal.
- ^ Stanley, T.L. (15 November 2015). "How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood". AdWeek.
- ^ "Lexus agency strives for more personal touch". Automotive News. 21 September 2015.
- ^ Oster, Erik (5 January 2016). "Revolving Door: Team One Appoints Jennifer Bolt to Lead Idea Communication Team". Adweek AgencySpy.
- ^ "People: Agencies". 7 January 2016.
- ^ Corr, Amy (13 January 2016). "Revolving Door: Jennifer Bolt Joins Team One As Executive Director Of Idea Communication". MediaPost People on the Move.
- ^ "Agencies". Media Life Magazine. 26 January 2016.
- ^ "Former Razorfish Digital Leader W. Joe DeMiero Joins Team One". Little Black Book. January 2016.
- ^ "Silicon Beach Today". Playa Vista Today Magazine. 29 January 2016. p. 21.
- ^ Corr, Amy (13 January 2016). "Revolving Door: Jennifer Bolt Joins Team One As Executive Director Of Idea Communication". MediaBistro: People on the Move.
- ^ Oster, Erik (26 January 2016). "Tuesday Odds and Ends". Adweek AgencySpy.
- ^ Nudd, Tim (21 November 2014). "Ad of the Day: Lexus Sprinkles Magic Dust on This Year's 'December to Remember': Ads Grown-ups are kids again in Team One's new spots". AdWeek.
- ^ Elliot, Stuart (12 May 2014). "Putting on the Ritz, Six Words at a Time". New York Times.
- ^ Chan, Jennifer (14 May 2014). "Ritz-Carlton's six-word poem challenge". Marketing Interactive.
- ^ Faw, Larissa (15 May 2014). "Ritz-Carlton updates Hemingway challenge for new campaign". Media Post.
- ^ Goldrich, Robert (31 January 2015). "Tim Damon Directs Lexus "Illusion" For Super Bowl, Team One". Shoot Online.
- ^ "Team One Spins Out Impressive Mini-sized Stunts for Lexus' Super Bowl Ad". Little Black Book.
- ^ "Stunt-Driving Toy Lexus Drifts Its Way Into the Super Bowl". Ad Age. 1 February 2015.
- ^ Greenberg, Karl (29 January 2015). "Ritz-Carlton updates Hemingway challenge for new campaign". Media Post.
- ^ Marshall, Jack (29 January 2015). "Lexus creates 1,000 video ads for Facebook campaign". Wall Street Journal.
- ^ Bond Jr., Vince (23 July 2015). "Automakers should deploy mobile ads earlier in the purchase cycle, Facebook study finds". Automotive News.
- ^ Oster., Erik (4 February 2015). "Team One reveals live action trailer for 2K's Evolve". Adweek.
- ^ "Team One & 2K launch cinematic 'Evolve' trailer". Little Black Book.
- ^ "Lexus and Sports Illustrated present the 'Tori 500'". Ads of the World.
- ^ "Lexus/Sports Illustrated: The Tori 500". Creativity Online. 14 November 2012.
- ^ Stanley, T.L. (18 April 2016). "West Coast Ad Agencies Are Building On-Site Labs to Experiment With Virtual Reality". Adweek.
- ^ Green, Alastair (3 November 2016). "No Fad: Virtual Reality Has Reached a Tipping Point". Ad Age.
- ^ Staff, Shoot (19 August 2016). "Ad Agency Mid-year Survey: VR, In-House Production, Brands As Publishers". Shoot Online.
- ^ Chen, Yuyu (9 November 2016). "Ad agencies are rushing out artificial intelligence services". Digiday.
- ^ O’Brien, Kyle (23 November 2016). "The Legacy Lab Honors launches to honor brand leaders". The Drum.
- ^ "Insights". The Legacy Lab. Team One. 1 December 2016. Retrieved 1 December 2016.
- ^ "Team One's The Legacy Lab™ Launches Honors Program for Brand Leaders, Names Peer Council" (Press release). Los Angeles, CA: The Legacy Lab. PR Newswire. 16 November 2016. Retrieved 1 December 2016.