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Tetema

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"Tetema"
Single by Rayvanny
from the album Sound From Africa
ReleasedFebruary 20, 2019
Recorded2019
Length
  • 2:34 (album version)
LabelWCB Wasafi
Songwriter(s)
Producer(s)S2Kizzy
Rayvanny singles chronology
"Mwanza"
(2017) 		"Tetema"
(2019) 		"Teamo"
(2020)
Music video
"Tetema" on YouTube

Tetema is a song recorded by Tanzanian singer Rayvanny included as the second song in his debut studio album, Sound From Africa (2021).[1] It was officially released by WCB Wasafi on February 20, 2019. The track features Tanzanian singer Diamond Platnumz.[2]

Background and Composition

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Tetema was written and composed by Rayvanny and Diamond Platnumz, who also sang the song. It was produced by S2Kizzy.[3] It was officially released on February 20, 2019.

Reception

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Tetema became quite popular, especially in Tanzania and across East Africa. It gained significant traction in clubs, parties, and on social media platforms[4] due to its catchy beat and danceable rhythm.[5][6] The song also received positive feedback from music critics.

Additionally, the version of the song "Mama Tetema" featuring Maluma topped the Billboard chart in Mexico,[7] showcasing the international success of the Tetema series.[8]

The song's popularity led to the creation of two remixes[9] due to its positive reception.[10]

Despite positive feedback, the song "Tetema" by Rayvanny and Diamond Platnumz was banned[11] in Kenya by the head of the Kenya Film Classification Board, Ezekiel Mutua. The ban was due to the song being deemed as "pure pornography".[12] The ban led to restrictions on playing songs like "Tetema" and "Wamlambez" outside of clubs and bars in Kenya. Tanzania's music regulatory board, BASATA, responded to this ban by addressing Mutua's directive regarding the song.

Maluma Version

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In 2021, a Colombian singer, Maluma and Rayvanny collaborated on the song, calling it "Mama Tetema,"[13][14] which was released as a single and music video. The track is a fusion of Afro-beat and Reggaeton in Spanish and Swahili, inspired by Rayvanny's popular track "Tetema."[15]

Background and Composition

Maluma reached out to Rayvanny after hearing the song, leading to their collaboration. The song features new lyrics in Spanish and a Reggaeton beat added by Maluma, resulting in a vibrant and dance-worthy track.[16]

Music Video

The music video for "Mama Tetema," was directed by Jessy Terrero,[17] showcases both artists in different locations - Rayvanny in Africa and Maluma in the United States.[18][19]

Reception

This collaboration between Maluma and Rayvanny has garnered attention globally, with a live performance scheduled during the MTV European Music Awards.[20] The song was ranked 12 in Billboard's[21] Latin Digital Song Sales[22]

Other Versions

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  • Mohombi, Jeon, Pitbull and Diamond Platnumz

Rayvanny released a remix of Tetema that was featured by international artists; Mohombi, Jeon , Pitbull and Diamond Platinumz. Despite featuring big names, this version of Tetema was not considered a success as hoped.[23]

  • Patoranking and Zlatan Ibile version.

Later in 2021, Rayvanny featured Nigerian musicians Patoranking as well as Zlatan Ibile, for yet another version of the song, a version that was termed, 'a success' by critics and fans.[24]

Music Video

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The original music video for "Tetema" directed by Director Kenny,[25] was released on March 14, 2019, and it received a positive reception as the music video hit 1 million views in seventeen hours, a record for a Tanzanian song at a time. [26] Despite its success, "Tetema" video received criticism from fans as the artists were accused of copying the video concept from Tyler, the Creator's music video, See You Again.[27]

Awards

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Year Project Ceremony Category Result
2019 Rayvanny ft Diamond Platnumz "Tetema" All Africa Music Awards Best African Video[28][29] Won[30]

Credits and personnel

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References

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  1. ^ "Rayvanny Releases His Debut Album "Sounds From Africa" | Notjustok". Latest East African & Bongo Flava Music, Songs & Video - Notjustok. 2021-02-02. Retrieved 2024-03-07.
  2. ^ Ruby, Josh (2019-02-07). "Diamond Platnumz and Rayvanny drop 'Tetema' anthem (VIDEO)". MBU. Retrieved 2024-03-07.
  3. ^ "Rayvanny surprises 'Tetema' producer with brand new car". Kiss 100. Retrieved 2024-03-07.
  4. ^ "Lillian Muli Excites Crowd With Perfect 'Tetema' Dance Moves [VIDEO] - Kenyans.co.ke". www.kenyans.co.ke. 2019-06-22. Retrieved 2024-03-07.
  5. ^ Watiri, Sue (2019-05-02). "Raila Odinga dances to Diamond and Rayvanny's 'Tetema' song (Video)". Pulselive Kenya. Retrieved 2024-03-07.
  6. ^ Hungama, Bollywood (2020-10-08). "Nora Fatehi makes the most of her vacation while dancing on the beach on the song 'Tetema' with her makeup artist : Bollywood News - Bollywood Hungama". Retrieved 2024-03-07.
  7. ^ "RAYVANNY HAS TOPPED THE BILLBOARD CHARTS - Africa Equity Media". 2022-01-28. Retrieved 2024-03-08.
  8. ^ Milimo, Dennis (2022-01-26). "Rayvanny x Maluma's Mama Tetema hits number 1 on Billboard chart [Screenshots]". Pulselive Kenya. Retrieved 2024-03-07.
  9. ^ "[VIDEO]: Rayvanny reveals 'Tetema' remixes are ready". hivisasa.com. Retrieved 2024-03-07.
  10. ^ "[VIDEO]: Diamond Platnumz given a 'Tetema' reception in Sierra Leone". hivisasa.com. Retrieved 2024-03-07.
  11. ^ "Kenya bans public performance of Diamond's 'Tetema'". The Citizen. 2021-04-10. Retrieved 2024-03-07.
  12. ^ AfricaNews. "Kenyan watchdog bans pornographic songs; restricts them to bars, clubs". Africanews. Retrieved 2024-03-07.
  13. ^ Stickler, Jon. "Maluma Shares New Single Mama Tetema Featuring Rayvanny - Stereoboard". Stereoboard.com. Retrieved 2024-03-07.
  14. ^ "MALUMA RELEASES NEW SINGLE & VIDEO MAMA TETEMA FEAT. RAYVANNY – Sony Music Canada". www.sonymusic.ca. Retrieved 2024-03-07.
  15. ^ "Watch: Maluma debuts new single 'Mama Tetema' featuring Rayvanny - Entertainment Focus". 2021-11-12. Retrieved 2024-03-07.
  16. ^ devops (2013-01-02). "Mexico Airplay". Billboard. Retrieved 2024-03-08.
  17. ^ "MALUMA RELEASES NEW SINGLE & VIDEO MAMA TETEMA FEAT. RAYVANNY". www.indoorrecess.com. Retrieved 2024-03-07.
  18. ^ Thomson, Zangba (2021-11-22). "Maluma releases an appealing music video for his "Mama Tetema" single featuring Rayvanny". Bong Mines Entertainment. Retrieved 2024-03-07.
  19. ^ "Maluma ft. Rayvanny - "Mama Tetema" [VIDEO] %". Hip Hop Vibe. 2021-11-18. Retrieved 2024-03-07.
  20. ^ Jr, Ruben Perez (2021-11-15). "Maluma Wins The MTV EMA For 'Best Latin,' Performs New Single "Mama Tetema"". Entertainment Rocks. Retrieved 2024-03-07.
  21. ^ devops (2013-01-02). "Latin Digital Song Sales". Billboard. Retrieved 2024-03-07.
  22. ^ "Rayvanny Hits Billboard Charts - Entertainment Site". wasafimusic.com. Retrieved 2024-03-07.
  23. ^ Branny (2019-08-30). "Tetema Remixes now out, mixed reactions on receivership". Ghafla! Kenya. Retrieved 2024-03-07.
  24. ^ Ruby, Josh (2019-12-03). "Diamond, Zlatan, Patoranking feature on Rayvanny's 'Tetema' rmx | VIDEO". MBU. Retrieved 2024-03-07.
  25. ^ Katunge, Gloria (2019-11-26). "¨Tetema¨ video director clinches heavily contested award as the Best African video". Ghafla! Kenya. Retrieved 2024-03-07.
  26. ^ Milimo, Dennis (2019-02-08). "Diamond $ Rayvvany's new song 'Tetema' hits 1 Million Views in 17 hours". Pulselive Kenya. Retrieved 2024-03-07.
  27. ^ "Did Diamond, Rayvanny Steal Video Concept From U.S. Singer?". allAfrica.com. 2019-02-15. Retrieved 2024-03-07.
  28. ^ "Full List of Winners At The 2019 AFRIMA Awards". www.legit9ja.com. Retrieved 11 October 2021.
  29. ^ "All African Music Awards (AFRIMA) 2019 Winners: See The Full List Here". www.nydjlive.com. 24 November 2019. Retrieved 12 October 2021.
  30. ^ ""Tetema" video director clinches heavily contested award as the Best African video". www.ghafla.com. Retrieved 12 October 2021.

See Also

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