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The Baby Show

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"The Baby Show"
30 Rock episode
Episode no.Season 1
Episode 9
Directed byMichael Engler
Written byJack Burditt
Production code109
Original air dateJanuary 4, 2007 (2007-01-04)
Guest appearance(s)
Episode chronology
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"The Break-Up"
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30 Rock (season 1)
List of 30 Rock episodes

"The Baby Show" is the ninth episode of the first season of the American television comedy series 30 Rock. It was written by co-executive producer Jack Burditt and directed by Michael Engler. The episode originally aired on the National Broadcasting Company (NBC) in the United States on January 4, 2007. Guest stars in this episode include Katrina Bowden, Rachel Dratch, John Lutz, Bridget Moloney, Maulik Pancholy, Chris Parnell, Keith Powell, and Lonny Ross.

In the episode, Cerie Xerox (Bowden) gets engaged so that she can be a "young hot mom", causing Liz Lemon (Tina Fey) to think about marriage and having a family. Meanwhile, Jack Donaghy (Alec Baldwin) has trouble dealing with his own domineering mother, who wants to move in with him, and at the same time, Tracy Jordan (Tracy Morgan) becomes upset by Josh Girard's (Ross) impression of him.

"The Baby Show" received mixed reviews from television critics. According to the Nielsen ratings system, the episode was watched by 5.9 million households during its original broadcast, and received a 3.0 rating/7 share among viewers in the 18–49 demographic.


Cerie Xerox (Katrina Bowden) announces her engagement during a gathering for Jenna Maroney's (Jane Krakowski) birthday, and says that she wants to be a "young hot mom". Liz Lemon (Tina Fey) confronts her own marital and maternal status. She speaks with Jenna about this, and Jenna proceeds to tell all of the men in the office—Frank Rossitano (Judah Friedlander), James "Toofer" Spurlock (Keith Powell), and J. D. Lutz (John Lutz)—that Liz is looking for someone to get her pregnant. Later that day, Liz sees Cerie in the makeup department getting herself made up. Anna (Bridget Moloney), the makeup artist has her baby at work with her. She asks Liz to hold the baby for a while, so Liz takes the baby for a stroll around the 30 Rock building. Suddenly she realizes that she is no longer in the building, but is now in her apartment. She hurries back to the office with the baby, and Pete Hornberger (Scott Adsit) fixes the situation.

Meanwhile, Jack Donaghy (Alec Baldwin) is being harassed by his mother over the phone. She calls him repeatedly, with the intention of moving in with him. The situation causes him to exhibit some stress-eating tendencies. At the same time, Tracy Jordan (Tracy Morgan) and Josh Girard (Lonny Ross) begin to hang out, but Tracy gets annoyed of Josh's impression of him. He demands that Liz fire Josh, but she refuses, so instead she tries to fix the situation, but Tracy threatens to go to Jack if she does not. Josh tries to avoid getting in trouble by calling Tracy and impersonating Jack, and then calling Jack and impersonating Tracy. It is not long before he is caught and Jack and Tracy have their revenge on him. As part of his punishment, Jack forces Josh talk to his mother "Every day, for the rest of your or her life."


"The Baby Show" was written by co-executive producer Jack Burditt and directed by Michael Engler.[1] This was Burditt's second writing credit, having written the episode "Jack Meets Dennis",[2] and was Engler's first directed episode. "The Baby Show" originally aired on January 4, 2007 on NBC as the ninth episode of the show's first season and overall of the series. This was the first of several episodes to make reference to Liz's desire to become a mother. This plot came to a head in the third season episode "Do-Over" in which Liz attempts to adopt a child.[3]

Rachel Dratch, longtime comedy partner and fellow Saturday Night Live (SNL) alumna of series' creator, executive producer and lead actress Tina Fey, the latter who was the show's head writer from 1999 until 2006,[4] was originally cast to portray Jenna Maroney. Dratch played the role in the show's original pilot,[5] but in August 2006, actress Jane Krakowski was announced as Dratch's replacement.[6][7] Executive producer Lorne Michaels announced that while Dratch would not be playing a series regular, she would appear in various episodes in a different role.[8] In the pilot and in this episode, Dratch played Greta Johansen, The Girlie Show's cat wrangler.[9] In this episode, Greta tells Liz Lemon that she would be interested in carrying her baby, after hearing that Liz was looking for someone to get her pregnant.[10] Actor Chris Parnell appeared as Dr. Leo Spaceman in "The Baby Show",[11] in which Liz calls him for fertility purposes.[10] Various other cast members of SNL have appeared on 30 Rock. These cast members include: Fred Armisen,[12] Kristen Wiig,[12] Will Forte,[13] Jason Sudeikis,[14] Molly Shannon,[15] Horatio Sanz,[16] and Jan Hooks.[17] Fey and Tracy Morgan have both been part of the main cast of SNL.[18]


According to the Nielsen ratings system, "The Baby Show" was watched by 5.9 million households,[19] the same as the previous week's episode "The Break-Up",[20] in its original American broadcast. It received a 3.0 rating/7 share among viewers in the 18–49 demographic.[19] This means that it was seen by 3.0 percent of all 18- to 49-year-olds, and 7 percent of all 18- to 49-year-olds watching television at the time of the broadcast.

IGN contributor Robert Canning said the episode "had plenty of standout bits" but that it "represented a major flaw" and "perhaps in the program as a whole", citing that "[t]here seems to be more of an emphasis on comedic 'bits' rather than comedic 'situations,' which doesn't bode well for a situation comedy." He explained that "The Baby Show" in particular "felt very disjointed, bouncing between jokes more than storylines. It even opened with a Jenna surprise-birthday segment that was funny for what it was, but had absolutely nothing to do with the rest of the show." Canning gave the episode a 7.0 out 10 rating.[21] TV Guide's Matt Mitovich liked that Josh had a story in this episode, and said that his impression of Tracy was "pretty good". He remarked that "The Baby Show" was "a solid episode, if a bit too theme-y for my broad-sitcom liking."[22]


  1. ^ "30 Rock: Episodes". London: Screenrush (AlloCiné). Retrieved 2010-04-21.
  2. ^ "30 Rock — Jack Meets Dennis". Yahoo! TV. Retrieved 2010-04-21.
  3. ^ Sepinwall, Alan (2008-10-30). "30 Rock, "Do Over": Fancy boys and baby dolls". The Star-Ledger. Retrieved 2010-04-22.
  4. ^ Goodwin, Christopher (2008-05-11). "And funny with it". The Guardian. Retrieved 2010-03-27.
  5. ^ Baldwin, Kristen (2007-04-10). "One Fine Fey". Entertainment Weekly. p. 2. Retrieved 2010-03-28.
  6. ^ "'Ally' Cat Krakowski Joins '30 Rock'". Zap2it. 2006-08-17. Archived from the original on 2008-01-18. Retrieved 2010-03-28.
  7. ^ Traister, Rebecca (2010-04-14). "The Tina Fey backlash". Retrieved 2010-04-15.
  8. ^ Schneider, Michael (2006-08-14). "Inside Move: Dratch latched to multiple Rock roles". Variety. Retrieved 2010-03-28.
  9. ^ Writer: Tina Fey; Director: Adam Bernstein (2006-10-11). "Pilot". 30 Rock. Season 1. Episode 1. NBC Universal. NBC.
  10. ^ a b Writer: Jack Burditt; Director: Michael Engler (2007-01-04). "The Baby Show". 30 Rock. Season 1. Episode 9. NBC Universal. NBC.
  11. ^ "30 Rock — The Baby Show". Yahoo! TV. Retrieved 2010-04-21.
  12. ^ a b Canning, Robert. "30 Rock: "Somebody to Love" Review". IGN. Retrieved 2010-04-14.
  13. ^ Webb Mitovich, Matt (2007-02-02). "February 1, 2007: "It Feels Good to Laugh"". TV Guide. Archived from the original on August 21, 2009. Retrieved 2010-04-14.
  14. ^ Matheson, Whitney (2007-04-19). "A chat with ... 30 Rock and SNL star Jason Sudeikis". USA Today. Retrieved 2010-04-14.
  15. ^ Writer: Jack Burditt; Director: Dennie Gordon (2007-03-08). "The Fighting Irish". 30 Rock. Season 1. Episode 17. NBC Universal. NBC.
  16. ^ "30 Rock — Anna Howard Shaw Day". Yahoo! TV. Retrieved 2010-04-20.
  17. ^ Sepinwall, Alan (2010-02-04). "30 Rock, 'Verna': Jan Hooks guest-stars". The Star-Ledger. Retrieved 2010-04-20.
  18. ^ Fickett, Travis (2006-10-17). "IGN Interview: 30 Rock's Tracy Morgan". IGN. Retrieved 2010-03-27.
  19. ^ a b "NBC Wins The Week In Adults 18-49 With Its Highest Non-Olympic Rating In Two Years". The Futon Critic. 2007-01-09. Retrieved 2010-04-21.
  20. ^ "NBC Is #2 For The Week In Adults 18-49". The Futon Critic. 2006-12-19. Retrieved 2010-04-21.
  21. ^ Canning, Robert (2007-01-05). "30 Rock: "The Baby Show" Review". IGN. Retrieved 2010-04-21.
  22. ^ Mitovich, Matt (2007-01-04). "January 4, 2007: "This Is Not Toward!"". TV Guide. Retrieved 2010-04-21.

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