Florida (30 Rock)

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30 Rock episode
Florida 30 Rock.png
Liz and Jack discuss why they never had a romantic relationship
Episode no.Season 7
Episode 10
Directed byClaire Cowperthwaite
Written byTom Ceraulo and Matt Hubbard
Featured musicJeff Richmond
Production code710
Original air dateJanuary 17, 2013 (2013-01-17)
Guest appearance(s)

Tim Meadows as Martin Lutherking
Kristen Schaal as Hazel Wassername
Ken Howard as Hank Hooper
Megan Mullally as Bev
Lynda Gravatt as Martha

Episode chronology
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"Game Over"
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"A Goon's Deed in a Weary World"
30 Rock (season 7)
List of 30 Rock episodes

"Florida" is the tenth episode of the seventh season of the American television comedy series 30 Rock, and the 135th overall episode of the series. It was directed by Claire Cowperthwaite and written by Tom Ceraulo and Matt Hubbard. The episode originally aired on the National Broadcasting Company (NBC) network in the United States on January 17, 2013.

The episode received generally positive critical reviews and was watched by 3.44 million viewers.[1]


Liz and Jack are both torturing themselves, Liz because a conversation with Tracy has made her feel like she isn't exciting and spontaneous enough, and Jack over his mother's sarcastic and condescending final words, that she only wanted him to be "happy". The pair travel to Florida to settle his mother's estate, but receive a shock when her live-in nurse Martha (Lynda Gravatt) speaks of what a kind and loving person she was, something which contradicts everything Jack knew about her. Liz pokes around, only to discover that the pair had shared a bedroom, the walls of which are adorned with pictures of the two of them together, indicating that they were in a lesbian relationship. However, when she attempts to relay this to Jack, he refuses to believe her and dismisses their bed-sharing as being perfectly normal between two friends.

Meanwhile, Tracy and Jenna have been left in charge of TGS and quickly run into trouble when a lawyer, Martin Lutherking (Tim Meadows), arrives to tell them that Hazel (Kristen Schaal) has filed a multimillion-dollar lawsuit against the show, citing inappropriate behaviour on the part of most of the staff. He explains that Hazel regularly sues shows that she has been sacked from, and that all they need to do is get everybody on the crew to sign an affidavit to deny that there has been any inappropriate behaviour. The only holdout is Kenneth, who, having already lost his page job and his girlfriend in the past year, doesn't want to lose his integrity too by lying. Tracy and Jenna are uninterested and tell him to sign anyway, which he reluctantly does.

In Florida, Martha makes up a double bed for Liz and Jack, having mistaken them for a married couple. Liz sees an opportunity and challenges Jack to share the bed with her, since he is so determined that it had been perfectly ordinary between his mother and Martha. As the pair lie together, Liz wonders aloud why nothing has ever happened between her and Jack, since they have spent so much time together, and there had been occasions in the past when they'd both gotten drunk together and been on the rebound at the same time. She questions whether it was because she is uninteresting and unspontaneous, but Jack dismisses her, explaining that their half-friendship, half-mentorship is more interesting than a relationship would have been. The pair then get into an argument when Jack criticizes Liz for having made a visit to his late mother's house about herself.

At TGS, Kenneth begins acting strangely as a result of having been forced to sell out his soul, and Tracy and Jenna soon begin to feel guilty. Finally, they let him tell the truth and he explains to Lutherking all of the inappropriate things that have gone on at the show. Back in Florida, Jack rescues Liz from the police station at The Wizarding World of Harry Potter, when she gets into trouble trying to be spontaneous, and she resigns herself to the fact that she'll never change. Jack counters this, admitting that his mother had been in a lesbian relationship with Martha, and saying that if somebody like her could have a complete turnaround at eighty-five, so could Liz. Jack then realises that his mother's last words, that he should be "happy", were not meant sarcastically, but wonders if he has fulfilled them. Liz reminds him that he has, having finally achieved his goal to become CEO, which was what he had always wanted.

Liz arrives back at TGS and receives a phone call from Bev (Megan Mullally) at the adoption agency, informing her that she can have two children right away, a brother and sister. Having only wanted one, Liz is taken aback, but decides to be spontaneous and agrees to have them. At that moment, Hank Hooper (Ken Howard) arrives to inform her that as a result of the controversy Hazel's lawsuit has stirred up, his last act as CEO is to cancel TGS.


"Florida" was watched by 3.44 million viewers and earned a 1.3 rating/4 share in the 18–49 demographic.[1] This means that it was seen by 1.3 percent of all 18- to 49-year-olds, and 4 percent of all 18- to 49-year-olds watching television at the time of the broadcast.

"Florida" received generally positive reviews from critics. Alan Sepinwall, writing for HitFix, opined that "[it] wasn't necessarily one of the strongest episodes of this victory lap season of 30 Rock, in that I think there was probably an entire episode's worth of material in both stories, and having to split time made both feel only partially baked." However, he concluded that "the episode was packed with so many great throwaway jokes that I could just spend this review listing them all."[2] Pilot Viruet of The A.V. Club gave the episode an A- and particularly enjoyed the scene with Liz and Jack in bed, commenting: "For many viewers, the sight of these two in bed together has been a long time coming, and 30 Rock plays it off flawlessly and with a few meta winks to the audience. Liz asks Jack "why didn’t anything ever happen between us?" [...] Jack puts it best, both to Liz and the audience, when he responds that their current relationship is more interesting than them dating."[3] Roth Cornet of IGN scored the episode an 8.0 out of 10 and summarised "The show continues to deliver the wacky antics we desire, yet stay streamlined and propel the plot forward. What sometimes felt like an overly kinetic series of sketches and subplots in the early part of the season, has nicely coalesced into a push toward the sad, but inevitable, end."[4]

Whitney Pastorek of Vulture was less favorable, giving the episode a 2/5 and commenting: "tonight’s 30 Rock served two purposes: to satisfy the shippers who always wanted Jack and Liz to sleep together, and to explain why TGS — and thereby this entire series — would soon be coming to an end. Truthfully, neither resolution was entirely satisfying. After last week’s volley of one-liners and intrigue, this week’s [episode] landed like a lead balloon".[5] Dan Forcella of TV Fanatic was positive, scoring the episode a 3.5/5 and commenting: "There were a few good Tracy bits along the way - asking Tim Meadows what kind of dinosaur is grandfather was, and saying that because he was a lawyer in a movie he knows all about winning your son's love back thanks to a magic camera come to mind - but it wasn't a laugh-heavy episode overall. That doesn't mean that it wasn't a good installment. They didn't try very hard for guffaws, which is surprising for 30 Rock, but is also better than attempting and failing all half hour long."[6]


  1. ^ a b Kondolojy, Amanda (January 18, 2013). "Thursday Final Ratings: 'Grey's Anatomy' Adjusted Up; 'Rock Center' Adjusted Down, No Adjustment for 'American Idol'". TV by the Numbers. Retrieved January 18, 2013.
  2. ^ Sepinwall, Alan (January 18, 2013). "Review: '30 Rock' - 'Florida': Strange bedfellows". HitFix. Retrieved January 18, 2013.
  3. ^ Viruet, Pilot (January 17, 2013). "30 Rock - "Florida"". The A.V. Club. Retrieved January 19, 2013.
  4. ^ Cornet, Roth (January 18, 2013). "I Am Not Some Kind of Nerdery Slut!". IGN. Retrieved January 19, 2013.
  5. ^ Pastorek, Whitney (January 18, 2013). "30 Rock Recap: The Beginning of the End". Vulture. Retrieved January 18, 2013.
  6. ^ Forcella, Dan (January 18, 2013). "30 Rock Review: Boiling Gatorade". TV Fanatic. Retrieved January 18, 2013.

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