The Rumie Initiative

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The Rumie Initiative
Founded2013; 11 years ago (2013)
FounderTariq Fancy
FocusEducation, Technology
Area served
20+ Countries worldwide
ProductRumie Tablet, LearnCloud
Key people
Tariq Fancy

The Rumie Initiative (Rumie) is a non-profit based in Toronto, Ontario, Canada. The organization develops and delivers low-cost technology that enables the distribution of digital learning resources to communities with limited Internet access.


The Rumie Initiative was founded by Tariq Fancy in 2013 to educate children in underserved communities around the world using affordable technology.[1]

Rumie's products are deployed in more than 20 countries worldwide.[2] The organization received popular attention during the 2014 Ebola Crisis, when it partnered with the Liberian NGO Camp for Peace to deploy Rumie tablets as part of a rehabilitation program for child soldiers.[3] As a result of the Ebola epidemic, however, schools across the country were shuttered,[4] and Rumie's tablets quickly became a resource for children to continue their education from home.[5]

In 2015, Rumie began deploying its technology to assist children affected by the Syrian refugee crisis.[6][7] At the time, a primary challenge was the deficit of free digital learning content for Syrian students. In response to this issue, Rumie announced during a 2015 presentation at Y-Combinator that it was opening the LearnCloud—a portal for free-license learning content, allowing users to find, share, and rate free digital educational resources.[8]


Tariq Fancy, a former investment banker and private equity investor, founded Rumie with his personal savings, committing to work without salary until the organization became financially sustainable. In early 2014, Rumie raised $1 million in philanthropic donations from outside backers, including Ed Clark, the retired CEO of TD Bank, Rob McEwen, the chairman and CEO of McEwen Mining Inc.,[1] and Mark Wiseman, then the CEO of the Canadian Pension Plan Investment Board.[8] Rumie has subsequently raised funding from large institutional backers, including Google[9] and Scotiabank.[10]


The Rumie Initiative has received widespread coverage in the mainstream media, including CNBC,[11] The Toronto Star,[1] CBC,[12] Quartz,[6] Forbes,[5] and Mashable.[3] Harvard Business School[8] and INSEAD[13] have both published case studies or profiles on the organization's mission and progress.

During its three-year existence, the organization has also garnered numerous awards. In 2014, Rumie was named the "Best Social Startup" by Global Entrepreneurship Week.[14] In 2015, the organization graduated from the Y-Combinator Imagine K-12 accelerator. In 2016, the US Library of Congress awarded Rumie a prize for literacy promotion.[15] In 2017, Rumie won the Impact Challenge.[16][9]


  1. ^ a b c "Bringing education to the world's poor children | Toronto Star". Archived from the original on 2017-08-09. Retrieved 2017-07-26.
  2. ^ "Rumie Initiative". Rumie Initiative. Archived from the original on 2016-11-08. Retrieved 2017-07-26.
  3. ^ a b Santus, Rex. "As Liberian schools remain closed, tablets could become digital classroom". Mashable. Archived from the original on 2017-05-06. Retrieved 2017-07-26.
  4. ^ "Ebola: Liberia shuts schools to tackle outbreak". BBC News. 2014-07-30. Archived from the original on 2017-05-28. Retrieved 2017-07-27.
  5. ^ a b Guerrini, Federico. "The Rumie Initiative: Using Tablets As Learning Tools In Ebola-Stricken Communities". Forbes. Archived from the original on 2017-11-07. Retrieved 2017-07-26.
  6. ^ a b "Help Syria's refugee children by assigning them homework". Quartz. Archived from the original on 2017-08-09. Retrieved 2017-07-26.
  7. ^ "Toronto non-profit wants help bringing solar-powered educational tablets to kids in need | Metro Toronto". Archived from the original on 2018-03-30. Retrieved 2017-07-26.
  8. ^ a b c Kim, John J.-H.; Migdal, Amram (2016-01-19). "Rumie: Bringing Digital Education to the Underserved". Harvard Business School Case Collections. Archived from the original on 2017-06-30. Retrieved 2017-07-27.
  9. ^ a b " Impact Challenge | Canada". Impact Challenge | Canada. Archived from the original on 2017-09-01. Retrieved 2017-07-26.
  10. ^ "News Release | Scotiabank". Archived from the original on 2017-07-17. Retrieved 2017-07-26.
  11. ^ "This start-up aims to bring education to the world's poor". CNBC. Archived from the original on 2017-07-28. Retrieved 2017-07-27.
  12. ^ " | Metro Morning | Tablets for Liberia". Archived from the original on 2014-12-15. Retrieved 2017-07-27.
  13. ^ "INSEAD" (PDF). INSEAD Entrepreneurship Profile. 2014. Archived (PDF) from the original on 2016-10-27. Retrieved 2017-07-27.
  14. ^ "Breezometer, Real-Time Air Quality App, Takes Top Prize in Startup Open". PRUnderground. Archived from the original on 2018-01-04. Retrieved 2017-07-26.
  15. ^ "Library of Congress Literacy Award Winners Announced". The Library of Congress. Archived from the original on 2018-01-04. Retrieved 2017-07-26.
  16. ^ "Winners announced in $5M nonprofit challenge from Google Canada". Archived from the original on 2017-07-14. Retrieved 2017-07-26.