The Skimm

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theSkimm, Inc.
Private
IndustryNews media
Founded2012; 7 years ago (2012)
Headquarters
Area served
United States
Key people
Danielle Weisberg
Carly Zakin
ProductsThe Daily Skimm
Skimm Ahead
MembersOver 4 million
Websitewww.theskimm.com

The Skimm (styled theSkimm) is an American media company, founded in 2012 by Danielle Weisberg and Carly Zakin, providing a subscription-only newsletter. The newsletter is a digest of news stories intended to be simple and easy to read.

History[edit]

The Skimm was started in 2012, when founders Weisberg and Zakin left their jobs as producers at NBC.[1]

In June 2016, theSkimm raised $8 million in Series B funding to move into video with the launch of Skimm Studios. The round was led by 21st Century Fox and included early backers RRE Ventures, Homebrew and Greycroft Partners.[2]

In the Fall of 2016, theSkimm interviewed 12 of the major candidates for U.S. President and registered 110,000 people to vote in the 2016 election.[3][4]

On March 15, 2018, theSkimm raised a $12 million funding round led by Google Ventures, along with Spanx founder Sara Blakely. [5]

In October 2018, The Skimm announced that they have over 7 million subscribers.[6]

Products and Services[edit]

The Daily Skimm is the company's daily email newsletter. It focuses on a short, simple, and easy-to-read version of the news, and is marketed to urban women aged 22–34.[7] As of November 2016, the newsletter has over 4 million subscribers.[8]

In 2016, theSkimm launched the Skimm Ahead app for iOS, which directly inserts events into its subscribers' calendars.[9][10][11]

References[edit]

  1. ^ "Roommates Carly Zakin And Danielle Weisberg Quit Jobs At NBC To Help You Skim News Every Morning". Business Insider. Retrieved March 22, 2016.
  2. ^ "Fox Will Fund TheSkimm's Move Into Video With $8 Million Round". Bloomberg.com. 2016-06-01. Retrieved 2017-01-05.
  3. ^ "2016 Election Candidates". theSkimm. Retrieved 2017-01-05.
  4. ^ Landsbaum, Claire. "This Start-up Registered a Mind-Blowing 95,000 Women to Vote". The Cut. Retrieved 2017-01-05.
  5. ^ "TheSkimm is raising $12 million from Google Ventures and other investors to build its subscription business". Recode. Retrieved 2018-03-16.
  6. ^ https://www.thecut.com/2018/10/the-skimm-carly-zakin-danielle-weisberg.html
  7. ^ "How The Skimm's passionate readership helped its newsletter grow to 1.5 million subscribers". Nieman Lab. Retrieved March 22, 2016.
  8. ^ "How the Skimm Became a Must-Read for Millennials". November 2, 2016. Retrieved December 21, 2016 – via Bloomberg BusinessWeek.
  9. ^ Ward, Maria. "Calling All Skimmers! TheSkimm Launches a New App for Your iPhone Calendar". Vogue. Retrieved November 1, 2016.
  10. ^ "TheSkimm's morning newsletter has 3.5 million readers, and now it wants to invade your calendar". Business Insider. Retrieved November 1, 2016.
  11. ^ Ha, Anthony. "theSkimm expands beyond newsletters with Skimm Ahead, a subscription calendar service". TechCrunch. Retrieved 2017-01-05.