The Skimm

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theSkimm, Inc.
Private
Industry News media
Founded 2012; 6 years ago (2012)
Headquarters United States
Area served
United States
Key people
Danielle Weisberg
Carly Zakin
Products The Daily Skimm
Skimm Ahead
Members Over 4 million
Website www.theskimm.com

The Skimm (styled theSkimm) is an American media company, founded in 2012 by Danielle Weisberg and Carly Zakin, providing a subscription-only newsletter. The newsletter is a digest of news stories intended to be simple and easy to read.

History[edit]

The Skimm was started in 2012, when founders Weisberg and Zakin left their jobs as producers at NBC.[1]

In June 2016, theSkimm raised $8 million in Series B funding to move into video with the launch of Skimm Studios. The round was led by 21st Century Fox and included early backers RRE Ventures, Homebrew and Greycroft Partners.[2]

In the Fall of 2016, theSkimm interviewed 12 of the major candidates for U.S. President and registered 110,000 people to vote in the 2016 election.[3][4]

On March 15, 2018, theSkimm raised a $12 million funding round led by Google Ventures, along with Spanx founder Sara Blakely. [5]

Products and Services[edit]

The Daily Skimm is the company's daily email newsletter. It focuses on a short, simple, and easy-to-read version of the news, and is marketed to urban women aged 22–34.[6] As of November 2016, the newsletter has over 4 million subscribers.[7]

In 2016, theSkimm launched the Skimm Ahead app for iOS, which directly inserts events into its subscribers' calendars.[8][9][10]

References[edit]