The Viral Fever

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The Viral fever
LIGHTS, CAMERA, EXPERIMENT!
PseudonymTVF
MediumHindi, English
Years active2014–present
GenresDrama, comedy
Subject(s)Online platform for entertainment
Notable works and roles
Websitetvfplay.com

The Viral Fever (TVF) is an online digital entertainment channel started by TVF Media Labs in 2010.[1] According to the founder Arunabh Kumar, the idea behind it was to reach out to the younger generation who seldom watch television to either pass the time or for entertainment.[2]

The videos cover a range of topics on Indian politics, movies, lifestyle, and social concepts.[3] As of November 2017, TVF has three million subscribers on YouTube.[4] Apart from Youtube, the company has its own video streaming site TVF Play to host their videos. TVF conceptualized the idea of promoting movies through creation and distribution of original digital content. The Ishq Wala song series is one such venture.[5]

The first web series Permanent Roommates debuted in 2014.[6] It was the second most-viewed long-form web series in the world by June 2015.[7] A second original series titled TVF Pitchers was released in June 2015. It portrays engineers at different companies who quit their jobs to create a startup company.[8] Owing to its growing popularity, with both TVF Pitchers and Permanent Roommates being watched by millions around the globe, the company received a funding of $10 million from Tiger Global as was reported on 17 February 2016.[9]

Creations and Web series

  • The Making Of... (2014)[10]
  • Permanent Roommates (2015–present)
  • Barely Speaking with Arnub (2014–present)
  • TVF Pitchers (2015)
  • Tripling (2016)[11]
  • Chai Sutta Chronicles (2013–present)
  • Tech Conversations With Dad (2014–present)
  • Bisht, Please! (2017)
  • Humorously Yours (2016)
  • F.A.T.H.E.R.S (2017)
  • Inmates (2017)[12]
  • Bachelors (2016)
  • Energized Entrepreneurs (2015)
  • Bachelors Season-2(2017)

Members

As of 2017, the TVF Group has a total team of 240 in Mumbai and Delhi.[13] Some of the notable members are listed below.

Controversy

In March 2017, Arunabh Kumar found himself in the middle of a sexual harassment claim that was posted anonymously via Medium. TVF released a press release via Medium refuting the claims. several women have come out with similar stories of harassment.[19] An FIR has been filed against Kumar in this case.

On March 17 TVF issued a statement to clarify that they had found no records of any employee who fit the description of the anonymous blog post writer. They said they were investigating the remaining allegations. On March 29, a FIR was filed against TVF's CEO Arunabh Kumar at the MIDC police station in Andheri East.

A second FIR was then lodged against sexual harassment-accused CEO and founder of The Viral Fever Arunabh Kumar. Mumbai's Versova Police registered the FIR after another woman filed a complaint against Kumar over an incident she said took place in 2014.[20] On 16 June 2017 Arunabh Kumar, accused in multiple sexual harassment cases, stepped down as TVF CEO. Dhawal Gusain now leads the company.

See also

References

  1. ^ "The new kings of satire". Outlook Business. 17 April 2015.
  2. ^ "Entertainment channel for youth". Economic Times India. Retrieved 16 March 2015.
  3. ^ "Entertainment Network for serious laughter". New Indian Express. Retrieved 16 March 2015.
  4. ^ "YouTube Viewership and Subscribers". YouTube. Retrieved 16 March 2015.
  5. ^ "Bollywood Movies promo through songs". Telegraph India. Retrieved 16 March 2015.
  6. ^ Lakhani, Somya (December 30, 2015). "Year 2015: When the web series formula arrived in India". Indian Express.
  7. ^ Parthasarathi, Priyanka (June 18, 2015). "Permanent Roommates: Going the web way". The Hindu. Retrieved December 30, 2015.
  8. ^ Manas Mitul (September 2, 2015). "TVF 'Pitchers' ii review: Just like beer, this intelligent web series flows freely". First Post.
  9. ^ Chopra, Vidit (17 February 2016). "Online Videos creator TVF receives $10 million in funding from Tiger Global". Venture Gali. Retrieved 18 February 2016.
  10. ^ https://tvfplay.com/category/1/series/(sudhanshu suman)
  11. ^ Lakhani, Somya (16 September 2016). "Sibling revelry - Why watching TVF Tripling is so much fun". The Indian Express. Retrieved 13 October 2016.
  12. ^ "TVF just released the teaser for their new series F.A.T.H.E.R.S. and it's totally awesome". The Times of India. Retrieved 2017-01-24.
  13. ^ Bapna, Amit (4 January 2017). "How TVF cracked the art and science of 'going viral'?". The Economic Times. Retrieved 24 November 2017.
  14. ^ a b c "We Want TVF To Be India's Answer To Disney". Inc 42.
  15. ^ a b Ram, Sharmila Ganesan (16 February 2014). "Age of parody". Times of India. Retrieved 7 February 2015.
  16. ^ a b c d e f g "What tickles Arunabh Kumar's funny bone?". Verve Magazine.
  17. ^ Ghosh, Sankhayan (September 4, 2015). "Sound & Light Show". Indian Express.
  18. ^ "Online media is an open platform for all of us". TNN. Times Of India.
  19. ^ Purkayastha, Debasree. "More reports of sexual harassment surface at 'The Viral Fever'". The Hindu. Retrieved 2017-03-15.
  20. ^ "Second FIR lodged against TVF chief Arunabh Kumar for sexual harassment". NewsBytes. Retrieved 2017-03-31.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=The_Viral_Fever&oldid=814193701"