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The xx

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The xx
Playing in Milan, Italy on 18 October 2009.
Playing in Milan, Italy on 18 October 2009.
Background information
OriginLondon, England
GenresIndie pop
Years active2008–present
LabelsYoung Turks, XL
MembersRomy Madley Croft
Oliver Sim
Jamie Smith
Past membersBaria Qureshi
Websitethexx.info

The xx are an English indie pop band, formed in London in 2008.[1] The group released their debut album, xx in August 2009. The album ranked highly on many best of 2009 lists, placing number one on the list compiled by The Guardian and second for NME.[2][3] In 2010, the band won the Mercury Music Prize for their debut album. Their second album, Coexist, was released on 10 September 2012.[4]

Career history

Formation

The band met whilst studying at Elliott School, the same school that produced Hot Chip, Burial, Xan Tyler and Four Tet.[5] The group, however, have downplayed the influence of the school on their career: "A teacher from Elliott who had never even taught us said how great we were. It's a bit annoying. We were left alone, more than anything - although I'm sure that helped us in its own way."[6] Oliver Sim and Romy Madley-Croft started the band as a duo when they were 15. Guitarist Baria Qureshi joined once they began performing in 2005, with Jamie Smith joining a year after.

Romy Madley Croft in a concert in Barcelona in 2009
Oliver Sim in a concert in Barcelona in 2009

2009–2011: xx

The group's debut album, xx, was met with sweeping critical praise, achieving a rating of "universal acclaim" on Metacritic.[7] The album also ranked well on "best of the year" lists, placing ninth on the Rolling Stone list and second for NME.[3][8] In the 2009 NME The Future 50 list, The xx were positioned at number six, and in October 2009, they were named one of MTV Iggy's "Top 10 Bands with Buzz" (at the CMJ Music Marathon 2009).[9][10]

Their self-titled debut was released with the British independent record label Young Turks on 17 August 2009.[11] Though the band had previously worked with producers including Diplo and Kwes,[5] they produced xx themselves,[12] while Jamie Smith and Rodaidh McDonald mixed it.[13] The xx recorded their album in a small garage that was part of the XL Recordings studio, often at night, which contributed to the low, whispery nature of the album.[14] In August 2009, the band headlined their own concert tour. The xx have toured with artists including Friendly Fires, The Big Pink, and Micachu.[citation needed] In a first taste of success, their single "Crystalised" was featured on iTunes (UK) as Single of the Week, starting from 18 August 2009.

The music of the album was used extensively on television and in media such as 24/7, Person of Interest, NBC's coverage of the 2010 Winter Olympic Games;[15] during the series Cold Case, Suits, Mercy, the Greek version of Next Top Model, Bedlam, Hung, 90210, as well as being the feature song for the March 2010 E4 advert for 90210, Misfits, the Karl Lagerfeld Fall/Winter 2011 fashion show, Waterloo Road, and the film I Am Number Four.

Oliver Sim performs at Coachella Festival in 2010

In late 2009, second guitarist and keyboardist Baria Qureshi left the group. Initial reports stated that this was due to exhaustion, but Oliver Sim later said that the rest of the band made this decision, "Also to be fair to her, people have an idea about that she left the band. She didn't. It was a decision that me, Romy, and Jamie made. And it had to happen."[16][17] Later, Madley-Croft described the split as feeling "like a divorce."

In January 2010, Matt Groening chose the band to play at the All Tomorrow's Parties festival that he curated in Minehead, England. In addition, the band played in five of North America's most popular music festivals, Coachella, Sasquatch, Bonnaroo, Lollapalooza and Austin City Limits.[18] In May 2010, the track "Intro" was used by the BBC in their coverage of the 2010 general election. This led to the band playing the track on an episode of Newsnight.[19] The song was also sampled in Rihanna's "Drunk on Love" from her album Talk That Talk,[20] and played during the ending of the 2012 movie Project X and before the UEFA Euro 2012 matches at stadiums in Poland and Ukraine.

In September 2010, the band's debut album won the Barclaycard Mercury Prize, acquiring best British and Irish album of the year.[21][22][23] After the live ceremony screening, the album jumped from 16 to 3 on the 12 September U.K. albums chart, accompanying an 269% sales increase.[22] XL's marketing campaign drastically expanded after this substantial win, with day-time TV advertisements and billboard campaigns on some of UK's highest-profile digital billboards.[21][22][23] Thanks to the highlighted publicity, XL Recordings says it has shipped more than 40,000 CDs in the days following the Mercury Prize.[23] XL Managing director Ben Beardsworth explained,"Thanks to the Mercury win...things are accelerating dramatically and the band will be reaching a bigger and bigger audience with their music."[21] In another promotional initiative, the label sent out Saam Farahmand's audio/visual sculpture of the album when the band toured at Bestival 2010, a sculpture also appearing in an event at Seoul.[21]

The band were nominated for 'Best British Album', 'Best British Breakthrough' and 'Best British Band' at the 2011 BRIT Awards held on 15 February 2011 at the O2 Arena in London; however, they did not win in any of the categories.[24]

2011–: Coexist

In December 2011, Smith revealed that he wants to release their second LP ahead of their festival appearances the following year and that it is inspired by "club music". "The majority of stuff I'm working on now is The xx stuff. We're just about to start recording. Hopefully we'll get it done in time for most festivals next year, because that's the most fun." Discussing the sound of the album, he said: "We've all come back off tour and been partying a bit more. We left when we were 17 and we missed out on that chunk of our lives when everyone else was partying. Club music has definitely had an influence on the next record."[25]

On 1 June 2012, it was announced that the second album Coexist would be released on 10 September.[26] On 16 July 2012, they announced and released "Angels" as the lead single from Coexist.[27]

On 3 September 2012, in a collaboration with Internet Explorer, the xx released the entire Coexist album to stream on their website until 11 September, the worldwide release date of the album.

The xx performed at Bestival on 9 September 2012 in front of the largest ever crowd at the festival. The group are scheduled for their first North American tour starting on 5 October in Vancouver, Canada, with dates throughout the US and Mexico.[28]

Discography

Main article: The xx discography

References

  1. ^ Cochrane, Greg (12 May 2009). "Introducing…The XX". Newsbeat. BBC News. Retrieved 12 March 2010.
  2. ^ "The XX - XX". The Guardian. 18 December 2009. Retrieved 31 January 2012.
  3. ^ a b "50 Best Albums of 2009". NME. 9 December 2009. Retrieved 12 March 2010.
  4. ^ "The xx". Thexx.info. Retrieved 15 September 2012.
  5. ^ a b Saxelby, Ruth (14 July 2009). "The xx" "It started as a joke"". Dummy. Retrieved 23 August 2009.
  6. ^ "The sound of shyness". New Statesman. 29 December 2010. Retrieved 9 April 2012.
  7. ^ "xx reviews at". Metacritic.com. 6 October 2009. Retrieved 12 March 2010.
  8. ^ "The 25 Best Albums of 2009". Rolling Stone. 17 December 2009. Retrieved 12 March 2010.
  9. ^ "Pictures of The Future 50: The bands, the artists, the innovators". NME. 5 August 2009. Retrieved 12 March 2010.
  10. ^ Iggy CMJ 2009: Top 10 Bands with Buzz MTV, 20 October 2009
  11. ^ O'Neill, Katie (14 August 2009). "Young Turks". Young Turks. Retrieved 12 March 2010.
  12. ^ "The XX announce debut album details". NME. 17 June 2009. Retrieved 12 March 2010.
  13. ^ Pawson, Caius (23 February 2009). "Young Turks". Young Turks. Retrieved 12 March 2010. [dead link]
  14. ^ "The Nocturnal Emissions of the XX". Exclaim!. November 2009. Retrieved 12 March 2010.
  15. ^ "What's That Song From the AT&T Commercial With Olympic Speed Skater Apolo Anton Ohno?". Spinner. 17 February 2010.
  16. ^ "Young and modern: Introducing the xx". CNN. 10 April 2010. Retrieved 13 April 2010.
  17. ^ "Guitarist Departs The xx". Clash Music. 13 November 2009. Retrieved 14 April 2010.
  18. ^ "Bonnaroo Music & Arts Festival". Bonnaroo. Retrieved 12 March 2010.
  19. ^ Rising stars The xx play out Newsnight election special BBC News, 10 May 2010
  20. ^ Rihanna's "Talk that Talk"
  21. ^ a b c d Cardew, Ben. "CHARTS: Mercury Win Expedites the Xx's Chart Fortunes." Music Week (2010): 3. Print.
  22. ^ a b c Paine, Andre. "The XX Factor." Billboard - The International Newsweekly of Music, Video and Home Entertainment 122.38 (2010): 42. Print.
  23. ^ a b c "The Xx at a Crossroads After Mercurys Win." Music Week (2010): 1. Print.
  24. ^ "The xx up for 2011 Brit Award".
  25. ^ Published Thursday, Dec 8 2011, 14:35 GMT (8 December 2011). "Jamie xx: 'New xx album in time for 2012 festivals' - Music News". Digital Spy. Retrieved 9 April 2012.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  26. ^ "The xx announce new album Coexist". Rekwired. 2 June 2012. Retrieved 2 June 2012.
  27. ^ "The xx debut new single 'Angels', unveil new album 'Coexist' cover art". Retrieved 16 July 2012.
  28. ^ "N.A. Tour dates, the xx". Retrieved 14 September 2012.
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