This Is Cinerama
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|This Is Cinerama|
|Directed by||Merian C. Cooper|
|Produced by||Robert L. Bendick
Merian C. Cooper
|Music by||Miklós Rózsa|
|Edited by||William Henry
|Distributed by||Cinerama Releasing Corp.|
|Box office||$12.5 million (est. US/ Canada rentals)|
This is Cinerama is a 1952 full-length film designed to introduce the widescreen process Cinerama, which broadens the aspect ratio so the viewer's peripheral vision is involved. This is Cinerama premiered on 30 September 1952 at the New York Broadway theatre, in New York City.
The film begins in black-and-white and in standard 4:3 aspect ratio, as travel writer and newscaster Lowell Thomas appears on screen to discuss the evolution of motion picture entertainment, from the earliest cave paintings designed to suggest movement, up to the introduction of color and sound. At the conclusion of the 12-minute lecture, Thomas speaks the words "This is Cinerama" and the screen expands into the full Cinerama aspect ratio and colour as a series of vignettes, narrated by Thomas begin.
The film includes scenes of the roller coaster from Rockaways' Playland, then moves on to a scene of the temple dance from Aida, views of Niagara Falls, a performance by a church choir (out of pace with the rest of the film, this segment is shot in black and white), a performance by the Vienna Boys' Choir, scenes of the canals of Venice, a military tattoo in Edinburgh, a bullfight, more from Aida, a sound demonstration in stereo, scenes from Cypress Gardens amusement park including a water skiing show, and includes the singing of "America the Beautiful", "Come, Come Ye Saints", and the "Battle Hymn of the Republic" by the Mormon Tabernacle Choir  as scenes are shown from the nose of a low flying B-25.
The producers were Thomas, Merian C. Cooper, and Robert L. Bendick, directed by Bendick (and an uncredited Mike Todd, Jr.). Cooper had long experience with technical innovation in cinema, including King Kong.
This is Cinerama was nominated for an Academy Award for Best Music, Scoring of a Dramatic or Comedy Picture. Although the score was credited to Louis Forbes, who conducted the music, it was composed by Paul Sawtell, Max Steiner (who composed the opening credit sequences, Cypress Gardens, the Flight Across America, and the End Credits) and Roy Webb.
Because the new technology required a special setup of three projectors and multiple soundtracks, the film's distribution was also revolutionary. It was shown in a single theater in most cities, with reserved seats and lengthy runs - a distribution model known as a road show.
For years the only way to see it in its entirety was in one of the three remaining 3-projector Cinerama installations that continue to preserve and show 35 mm prints, for example, the National Media Museum in Bradford, UK, shows it on the first Saturday of each month. However, in September 2012, in celebration of the road show's 60th anniversary, Flicker Alley released the film in its original format, on Blu-ray. The image will be adjusted with the "Smilebox" format[clarification needed], much like the Blu-ray release of How the West was Won, and will be accompanied by an Audio Commentary and an assortment of other special features. On October 18, 2012, the Turner Classic Movies cable network aired This is Cinerama in what was announced as the first American TV broadcast of the film in its original aspect ratio (again, in the Smilebox format).
The film's copyright status is unclear. It apparently fell into the public domain in 1980, 28 years after being filed for copyright, but some allege that it was renewed, erroneously, a matter of months after this expiration.
- "All Time Domestic Champs", Variety, 6 January 1960 p 34
- Water skis, incidentally, having been first patented by Fred Waller, inventor of Cinerama,
- A Century of Singing, Cornwall, 1958, p. 192