Tim Ambler

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Tim Ambler (born 1937) is a British organizational theorist, author and academic on the field of Marketing effectiveness.[1] Ambler featured on Marketing's list of the 100 most powerful figures in the industry.[2] He is cited by the Chartered Institute of Marketing as one of the top 50 marketing experts in the world [3]

Life and career[edit]

Ambler was educated at Oxford University (MA in mathematics) and the MIT Sloan School of Management (SM in marketing). Before becoming an academic, Ambler spent some 30 years in business, initially as an accountant, switching to marketing, and his knowledge of the two fields enabled him to develop new approaches to marketing effectiveness and accountability.[4]

As Marketing Director for International Distillers and Vintners (IDV) he was associated with the development of Bailey's Irish Cream, Le Piat d'Or, Smirnoff Vodka and Croft Sherry.[5] More recently he held overall international marketing responsibility for IDV and worked extensively in the USA, Canada, Africa and emerging markets.[5]

He was Senior Fellow and then Honorary Senior Research Fellow in Marketing at London Business School and has researched and written articles and books on Marketing effectiveness.[5]

He is now a Senior Fellow of the Adam Smith Institute.

Key ideas[edit]

His books include Marketing and the Bottom Line (Prentice Hall, 2nd Edition 2003), Doing Business in China (with Morgen Witzel and Chao Xi, Routledge, 3rd Edition 2009) and The Lucky Marketeer (Quiller Press, 2014).

The British Chambers of Commerce published Ambler's report on deregulation.,[6] as well as co-authoring 10 annual reports on the cost of regulation to business and the weaknesses of government processes for new regulations.

The Adam Smith Institute published a series of Ambler's reports on Deregulation.[7][8][9][10][11]

The Centre for Social Justice published Analysis Paralysis: Assess safeguarding children by results (May 2015).

The Worshipful Society of Marketers published Ambler's reports proposing a framework for Annual report narrative reporting, as a way of involving shareholders in marketing.[12]

The Chartered Institute of Marketing published a report on Marketing Effectiveness to which Ambler was a principal adviser.[13]

The Marketing Science Institute of America published the finding of Ambler's extensive research study of the use of marketing metrics in the UK and Spain.[14] They subsequently published a study of Dashboards and Marketing.[15]

The Australian Marketing Institute published Ambler's guidelines for choosing marketing dashboard metrics.[16]

Ambler was editor and a contributor to the Special Issue on Marketing Metrics of the Journal of Marketing Management.[17]

See also[edit]


  1. ^ Roy A. Young, Allen M. Weiss, David W. Stewart (2006) Marketing Champions: Practical Strategies for Improving Marketing's Power. p. 98
  2. ^ marketingmagazine. "Power 100 Marketers of 2007".
  3. ^ hermawan. "Profile of Hermawan Kartajaya".
  4. ^ Malcolm Warner (2002) International encyclopedia of business and management. p. 4306
  5. ^ a b c Tim Ambler (1996) The financial times guide to marketing: from advertising to zen. Pitman Pub., 1 May 1996. p. v
  6. ^ Deregulation or Déjà Vu? UK Deregulation Initiatives 1987/2006, The British Chambers of Commerce, January 2007)
  7. ^ Road Map to Reform: Deregulation, (2005), The Adam Smith Institute
  8. ^ Reforming the Regulators, The Adam Smith Institute
  9. ^ The Financial Crisis: Is regulation cure or cause? (2008) The Adam Smith Institute
  10. ^ Financial Regulation, (2009) The Adam Smith Institute
  11. ^ Regulatory Myopia,(2009) The Adam Smith Institute
  12. ^ "Archived copy" (PDF). Archived from the original (PDF) on 2011-09-30. Retrieved 2011-06-27.
  13. ^ http://www.cim.co.uk/filestore/resources/canons/mktingeffectiveness.pdf
  14. ^ Marketing Metrics: A Review of Performance Measures in Use in the UK and Spain, Tim Ambler and Debra Riley, 2000 Marketing Science Institute
  15. ^ Dashboards and Marketing: Why, What, How and What Research Is Needed? Koen Pauwels, Tim Ambler, Bruce Clark, Pat LaPointe, David Reibstein, Bernd Skiera, Berend Wierenga, and Thorsten Wiesel, 2008 Marketing Science Institute
  16. ^ http://www.ami.org.au/quick-start/dashboard_metrics/choosing_dashboardmetrics.asp
  17. ^ Special Issue on Marketing Metrics, Journal of Marketing Management, Vol 15, No 8, November 1999