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Time Out (magazine)

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Time Out magazine
Editor-in-chief, LondonCaroline McGinn
Editor LondonGail Tolley
Editor, New YorkJillian Anthony
FrequencyWeekly, monthly and quarterly
FormatCulture, entertainment and events guide
Circulation6.5 million
FounderTony Elliott
Founded1968; 56 years ago (1968)
CompanyTime Out Group Ltd.
CountryUnited Kingdom
Based inLondon, England
LanguageEnglish, multilingual
Websitewww.timeout.com

Time Out is a magazine published by Time Out Digital Ltd.[1] Created in 1968, the London-based publication has expanded its editorial recommendations to 108 cities worldwide, across 39 countries, with a global monthly audience reach of 156 million across content distribution platforms including mobile, website, magazine and events.[2] In 2012, the magazine became a free publication with a weekly readership of over 307,000. In addition to print, the Time Out London website has seven million unique users and one million page views per day.[2] Time Out's global market presence includes partnerships with Nokia and mobile apps for iOS and Android operating systems.[3] It was the recipient of the International Consumer Magazine of the Year award in both 2010 and 2011 and the renamed International Consumer Media Brand of the Year in 2013 and 2014.[4][5]

History

Time Out Hong Kong launch cover

Time Out was first published in 1968 as a London listings magazine by Tony Elliott, who used birthday money to produce a one-sheet pamphlet.[6], with Bob Harris as co-editor.[7] The first product was titled "Where It's At", before being inspired by Dave Brubeck's album Time Out.[8] Time Out began as an alternative magazine alongside other members of the underground press in the UK, but by 1980 it had abandoned its original collective decision-making structure and its commitment to equal pay for all its workers, leading to a strike and the foundation of a competing magazine, City Limits, by former staffers. By now its former radicalism has all but vanished.[9] As one example of its early editorial stance, in 1976 London's Time Out published the names of 60 purported CIA agents stationed in England.[10] Early issues had a print run of around 5,000 and would evolve to a weekly circulation of 110,000 as it shed its radical roots.[11][12]

The flavour of the magazine was almost wholly the responsibility of its designer, Pearce Marchbank. Marchbank was invited by Tony Elliott to join the embryonic Time Out in 1971. Turning it into a weekly, he produced its classic logo, [and] established its strong identity and its editorial structure—all still used world-wide to this day. He also conceived and designed the first of the Time Out guide books. ... He continued to design for Time Out for many years. Each week, his powerful, witty Time Out covers became an essential part of London life.[13]

Elliott launched Time Out New York (TONY), his North American magazine debut, in 1995. The magazine procured young and upcoming talent to provide cultural reviews for young New Yorkers at the time.[11] The success of TONY led to the introduction of Time Out New York Kids, a quarterly magazine aimed at families. The expansion continued with Elliott licensing the Time Out brand worldwide spreading the magazine to 39 cities including Istanbul, Dubai, Beijing, Hong Kong and Lisbon.[11]

Additional Time Out products included travel magazines, city guides, and books.[11] In 2010, Time Out became the official publisher of travel guides and tourist books for the London 2012 Olympic and Paralympic Games.[14]

Time Out's need to expand to digital platforms led to Elliott, sole owner of the group until November 2010, to sell half of Time Out London and 66 percent of TONY to private equity group Oakley Capital, valuing the company at £20million.[15] The group, founded by Peter Dubens, was owned by Tony Elliott and Oakley Capital until 2016, the agreement provided capital for investment to expand the brand. Time Out has subsequently launched websites for an additional 33 cities including Delhi, Washington D.C., Boston, Manchester and Bristol.[11]when it was listed on London's AIM stock exchange.[6][15] In June 2016, Time Out Group underwent an IPO and is listed on London's AIM stock exchange.[16]

City editions

Time Out London

Time Out London first issue

The London edition of Time Out became a free magazine in September 2012.[17] Time Out's London magazine was hand distributed at central London stations, and received its first official ABC Certificate for October 2012 showing distribution of over 305,000 copies per week which was the largest distribution in the history of the brand.[18][19] This strategy increased revenue by 80 percent with continued upsurge.[20] Time Out has also invited a number of guest columnists to write for the magazine. The columnist as of 2014 was Giles Coren.[21]

Time Out New York

In April 2015, Time Out switched its New York magazine to the free distribution model to increase the reader base and grow brand awareness.[20] This transition doubled circulation by increasing its Web audience, estimated around 3.5 million unique visitors a month.[22] Time Out increased its weekly magazine circulation to over 305,000 copies complementing millions of digital users of Time Out New York.[20][22] Free magazines are distributed at bars, restaurants, gyms, subway stations, and theaters and the web content separate from the magazine is free. In addition, a subscription service is offered to those that prefer the magazine to be physically delivered and paid subscribers have access to a digital edition of the magazine.[20]

Time Out New York Kids

In 1996, following the launch of TONY magazine, Time Out New York Kids was launched as a paid-for quarterly title available via subscription and news stand with a circulation of 55,000.[23]

Time Out Tel Aviv

Time Out Tel Aviv (in Hebrew) is sold once a week, covering the Tel Aviv, Israel, area.[24]

Additional ventures

In addition to magazines and travel books and websites, Time Out started opening branded food halls in 2014, starting with the Time Out Market Lisboa in Lisbon, Portugal.[25]

References

  1. ^ "Oakley Capital buys stake in Time Out". Growth Business. 25 November 2010. Retrieved 15 June 2015.
  2. ^ a b "Gorkana meets...Time Out London". Gorkana. 26 January 2015. Archived from the original on 14 April 2015. Retrieved 15 June 2015. {{cite web}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)
  3. ^ "Time Out acquires Kelkoo Select". PE Hub. 12 December 2011. Retrieved 15 June 2015.
  4. ^ "Time Out acquires Whatsonstage.com". Sports Techy. 23 January 2012. Retrieved 15 June 2015.
  5. ^ "Worldwide brand of the year... again!". Time Out. 15 July 2014. Retrieved 15 June 2015.
  6. ^ a b Robert Budden (24 September 2012). "Time Out abandons its cover price". Financial Times. Retrieved 16 June 2015.
  7. ^ Old Grey Whistle Test DVD Vol 3; Bob Harris speaking before Track 3
  8. ^ "Time Out Group Ltd". Reference for business. Retrieved 16 June 2015.
  9. ^ Phillips, A. (2007). "The Alternative Press". In K. Coyer, T. Dowmunt & A. Fountain (eds.), The Alternative Media Handbook (p. 54). London; New York: Routledge.
  10. ^ Frum, David (2000). How We Got Here: The '70s. New York: Basic Books. p. 51. ISBN 0-465-04195-7.
  11. ^ a b c d e Lucia Moses (27 June 2011). "Can Time Out's Tony Elliott weather the storm? The founder of iconic magazines cedes control to keep his dream alive". Adweek. Retrieved 16 June 2015.
  12. ^ http://www.marketingweek.co.uk/item/58896/259/263/3 Reynolds, John, "Moving Beyond its City Limits", Marketing Week, 6 December 2007.
  13. ^ http://www.pearcemarchbank.com/pearcemarchbankb.html
  14. ^ Catherine Neilan (17 March 2010). "Carlton, Wiley and Time Out official publishers for London Olympics". The Bookseller. Retrieved 16 June 2015.
  15. ^ a b "Time Out publisher sells 50% stake". BBC News. 26 November 2010. Retrieved 26 November 2010.
  16. ^ Hussain, Noor Zanib (9 June 2016). "Time Out to Raise £90 Million in London Listing". Reuters. Retrieved 22 September 2016.
  17. ^ "Time Out makes capital gains as free magazine". Campaign. 26 September 2013. Retrieved 16 June 2015.
  18. ^ Mark Sweney (1 August 2012). "Time Out goes free, London edition of listings magazine to drop cover price". The Guardian. Retrieved 16 June 2015.
  19. ^ "Free Time Out hits three-month circulation target in first month". mediaweek.co.uk.
  20. ^ a b c d Caysey Welton (2 April 2015). "Time Out New York Transforms Into A (Mostly) Free Weekly". Folio. Retrieved 16 June 2015.
  21. ^ Arif Durrani (11 March 2014). "Time Out hires Giles Coren as columnist". Media Week. Retrieved 16 June 2015.
  22. ^ a b Keith J. Kelly (1 April 2015). "Time Out New York switching to all-free distribution model". New York Post. Retrieved 16 June 2015.
  23. ^ "Time Out New York Kids". Time Out. Retrieved 16 June 2015.
  24. ^ [1]
  25. ^ http://www.telegraph.co.uk/business/2016/10/12/time-out-market-to-open-in-shoreditch-in-2017/
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