Toni Ko

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Toni Ko
Born1972/1973 (age 46–47)[1]
Daegu, South Korea[1]
  • CEO of Butter Ventures
  • CEO of Perverse Sunglasses [3]
Known forFounder of NYX Cosmetics[3]
Net worth$270 million (2019)[2]
Korean name
Revised RomanizationGo Miyeong
McCune–ReischauerKo Miyŏng

Toni Ko (born c. 1973)[1] is a Korean-American businesswoman and founder of NYX Cosmetics. She currently works in Los Angeles.[2]

Early life[edit]

Ko was born in Daegu, South Korea. In 1986 at the age of 13, her family immigrated to the United States.[1] She spent most of her teenage years working for her parents, who also worked in the cosmetics industry. She attended Glendale Community College but dropped out to work for her parents full time.[5]

NYX Cosmetics[edit]

In 1999, Ko founded NYX Cosmetics,[5] being given $250,000 in startup money from her mother.[6] The company earned $4 million in its first year.[5]

In 2014, Ko sold NYX Cosmetics to L'Oréal for $500 million.[7]

Other work[edit]

In March 2016, Ko created the Perverse Sunglasses company,[5] which was the eyewear sponsor of Coachella.[2]

She also is the founder and current CEO of Butter Ventures,[3] a principal venture firm based in California that invests in start-ups, especially those created by women.[8]

On September 30, 2019, it was announced that Toni Ko had created a new cosmetics-focused company, Bespoke Beauty Brands, and that the company would launch brands in cooperation with various celebrities and social-media influencers.[9]


Ko has received awards in connection to her business work, such as the 2015 Leadership Award from NAWBO.[3]


  1. ^ a b c d Shin, Yong-bae (15 July 2016). "NYX Cosmetics' Toni Ko, one of Forbes' richest self-made women". The Korea Herald. Retrieved 4 July 2018.
  2. ^ a b c d "Toni Ko". Forbes Profiles. Forbes. Retrieved 4 July 2018.
  3. ^ a b c d "Executive Profile Toni Ko". Bloomberg. Bloomberg. Retrieved 4 July 2018.
  4. ^ "미국 자수성가 여성 어떻게 일어섰나…'패션ㆍ리테일이 대세'". The Korea Herald. 12 October 2016. Retrieved 15 September 2018.
  5. ^ a b c d O'Conner, Clare (1 June 2016). "Banking On Beauty: How Toni Ko Built NYX Cosmetics Into A $500 Million Brand". Forbes. Retrieved 4 July 2018.
  6. ^ White, Ronald (17 April 2016). "Toni Ko's next fortune could be made in shades". LA Times. Retrieved 4 July 2018.
  7. ^ White, Ronald (15 May 2016). "Fashion entrepreneur Toni Ko keeps it stylish but affordable". The Seattle Times. Retrieved 4 July 2018.
  8. ^ "Company Overview of Butter Ventures". Bloomberg. Retrieved 4 July 2018.
  9. ^ "EXCLUSIVE: NYX Cosmetics' Toni Ko Launches Bespoke Beauty Brands". WWD. WWD. Retrieved 18 October 2019.