Toxey Haas

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Toxey Haas
Born (1960-01-21) January 21, 1960 (age 59)
Alma materMississippi State University
OccupationFounder and CEO of Haas Outdoors, Inc.
Spouse(s)Diane Lusk Haas
ChildrenDaniel Haas
Neill Haas
Sara Frances Haas
Parent(s)Carl Fox Haas
Evelyn Nash Haas
WebsiteMossy Oak

Toxey Daniel Haas III (born January 21, 1960) is an American entrepreneur and conservationist. In 1986, he founded Haas Outdoors, Inc. where he currently serves as CEO.

Early life and education[edit]

Haas was born and raised in West Point, Mississippi where he attended Oak Hill Academy. His father Fox took him hunting at Choctaw Bluff, a hunting club near Mobile, Alabama. A tree at their favorite hunting spot known as the Mossy Oak tree would serve as key inspiration in Haas' business career.[1] After graduating in 1976, he continued his education at Mississippi State University. While at Mississippi State, he was a member of Sigma Chi fraternity and attained his bachelor's degree in Business Administration.[2]

Haas married Diane Lusk, and they moved back to West Point. He began working for Bryan Foods, a division of Sara Lee.[3]


Haas had an idea to improve the conventional camouflage that hunters used. Haas gained inspiration from leaves, twigs, and dirt and pursued his first camouflage pattern. After being turned down many times, Crystal Springs Print Works in Georgia agreed to print his patter. However, they had a 10,000 yard minimum, and he could only afford 800 yards.[4] Haas convinced them to make an exception.

Haas officially left his job at Bryan for his entrepreneurial pursuits and enlisted the help of his friend Bill Sugg as his partner. In 1986, Toxey Haas founded Mossy Oak Brand Camouflage and its parent company Haas Outdoors, Inc.[citation needed] The first Mossy Oak clothing was sewn by Haas' mother in his childhood home.[5]

Haas and his friend Chris Hawley cofounded Mossy Oak's real estate company Mossy Oak Properties in 1999.[6] Haas also owns land in Mississippi and Alabama.[citation needed]

Haas, along with wildlife biologist Grant Woods, cofounded BioLogic in 1999. BioLogic is headquartered in West Point.[7] Founded in 2007, Nativ Nurseries is headquartered in West Point and grows and sells trees for landowners.[8]

Awards and recognition[edit]

Appearances in literature[edit]

Haas has been mentioned in several books, including chapters dedicated to him in each of the following:

  • Storms of Perfection, New York Times Best-Selling Author Andy Andrews[15]
  • Mississippians, Neil White[16]
  • Mississippi Entrepreneurs, Polly Dement[17]
  • What No One Ever Tells You about Starting Your Own Business: Real-Life Start-Up Advice from 101 Successful Entrepreneurs, Jan Norman[18]


  1. ^ Imes, Birney. "Toxey Haas' Great Outdoors." Catfish Alley. Spring 2012: 62-67. Print.
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  3. ^ "Archived copy". Archived from the original on 2012-10-24. Retrieved 2012-08-01.CS1 maint: archived copy as title (link)
  4. ^ Imes, Birney. "Toxey Haas' Great Outdoors." Catfish Alley. Spring 2012: 62-67. Print.
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  9. ^ "The U.S. Small Business Administration." 1989.
  10. ^ "Archived copy". Archived from the original on 2012-08-30. Retrieved 2012-06-29.CS1 maint: archived copy as title (link)
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  15. ^ Andrews, Andy. "Storms of Perfection: Lessons from the Masters." Nashville: Lightning Crown, 2004.
  16. ^ White, Neil. "Mississippians." Oxford: Nautilus, 2010. Print.
  17. ^ Dement, Polly. "Mississippi Entrepreneurs." Cat Island Books LLC, 2014. Print.
  18. ^ Norman, Jan. "What No One Ever Tells You about Starting Your Own Business: Real-Life Start-Up Advice from 101 Successful Entrepreneurs." Chicago: Dearborn, 1999,2004. Print.